The Future of Social Media

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Presentation on the Future of Social Media by @mrtomollerton October 2011

Presentation on the Future of Social Media by @mrtomollerton October 2011

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  • Geo / fsquare / FT .com / fbook places / voucher cloudHabits will change a tech gets better / Iphonesintitate 50% more searches than other handsets
  • Geo / fsquare / FT .com / fbook places / voucher cloudHabits will change a tech gets better / Iphonesintitate 50% more searches than other handsets
  • Geo / fsquare / FT .com / fbook places / voucher cloudHabits will change a tech gets better / Iphonesintitate 50% more searches than other handsets
  • Geo / fsquare / FT .com / fbook places / voucher cloudHabits will change a tech gets better / Iphonesintitate 50% more searches than other handsets
  • Geo / fsquare / FT .com / fbook places / voucher cloudHabits will change a tech gets better / Iphonesintitate 50% more searches than other handsets
  • Geo / fsquare / FT .com / fbook places / voucher cloudHabits will change a tech gets better / Iphonesintitate 50% more searches than other handsets
  • Geo / fsquare / FT .com / fbook places / voucher cloudHabits will change a tech gets better / Iphonesintitate 50% more searches than other handsets
  • Geo / fsquare / FT .com / fbook places / voucher cloudHabits will change a tech gets better / Iphonesintitate 50% more searches than other handsets
  • What I mean by this is that what we know now as the social web will permeate all aspects of the web so much so that we can’t tell where the normal web stops and the “new” social web starts.
  • What I mean by this is that what we know now as the social web will permeate all aspects of the web so much so that we can’t tell where the normal web stops and the “new” social web starts.
  • What I mean by this is that what we know now as the social web will permeate all aspects of the web so much so that we can’t tell where the normal web stops and the “new” social web starts.
  • What I mean by this is that what we know now as the social web will permeate all aspects of the web so much so that we can’t tell where the normal web stops and the “new” social web starts.

Transcript

  • 1. The Future of Social Media @helloskive
  • 2. The Future of Social Media @helloskive
  • 3. There is no future in social media!
  • 4. Well that’s not actually true
  • 5. What I mean is...
  • 6. What I mean is...we will stop talking about “social media”
  • 7. Most (normal) people don’t anyway
  • 8. The future is a omnipresent social web
  • 9. The original web connected computers
  • 10. “Our” web connects people
  • 11. “Our” web connects peopleThe web was designed to be social
  • 12. “I designed it for a social effect — to help peoplework together — and not as a technical toy”Tim Berners-Lee
  • 13. “I designed it for a social effect — to help peoplework together — and not as a technical toy”Tim Berners-Lee
  • 14. Now we have technology that comes with us, surrounds us and connects us...
  • 15. That web is social
  • 16. So what does the future hold?
  • 17. New social platformswill emerge that willcapitalise on existing human behaviour...
  • 18. New social platforms will emerge that will capitalise on existing human behaviour.....not create new ones
  • 19. Here are some examples of human behaviour that the future of social will capitalise on
  • 20. # 1 Laziness
  • 21. Everyone hates filling out forms
  • 22. They can make your eyes bleed
  • 23. Soon we will never fill out a form online again
  • 24. We will save time by sharing our personal data
  • 25. Fill out forms over and over again?
  • 26. Or just click one of these buttons?
  • 27. Our social profiles will be online passports as wecare less and less about our information beingshared across the web
  • 28. Sharing
  • 29. Plan Cast
  • 30. Plan Cast
  • 31. We’re going to start sharing a lot more
  • 32. 5 billion items are shared a monthThat’s 5 times what it was 6th months ago
  • 33. What we consider private now we will happily share in the future for rewards
  • 34. is a location based social game whichrewards you with “badges” for sharingyour location through your mobile withyour friends.
  • 35. Foursquare and the FT recently teamed upto offer students who “checked in” in theircollege canteen free access past the FTpaywall giving them access to free content.
  • 36. Participants swapped private location data for a reward
  • 37. Tell the world where you are
  • 38. Tell the world where you areGet free stuff from brands
  • 39. Tell the world where you areGet free stuff from brandsKer-ching!!
  • 40. #3Helping Each Other
  • 41. “Team work makes the dream work” - @zdp
  • 42. Social ShoppingDell’s Swarm offers consumers group deals
  • 43. Social ShoppingDell’s Swarm offers consumers group dealsIf you can find 15 people to buy this lap topthey’ll give you $200 off.
  • 44. Social ShoppingDell’s Swarm offers consumers group dealsIf you can find 15 people to buy this lap topthey’ll give you $200 off.The deal is up for a couple of days and whenthe time runs out the deal is worked out.
  • 45. Groupon has daily deals like “get a $100 of tanning for $50” and 150 people have to go for it for the deal to kick in
  • 46. Groupon has daily deals like “get a $100 of tanning for $50” and 150 people have to go for it for the deal to kick in A recent deal with Gap offered $50 of back to school gear for $25
  • 47. Groupon has daily deals like “get a $100 of tanning for $50” and 150 people have to go for it for the deal to kick in A recent deal with Gap offered $50 of back to school gear for $25 The deal did $11 million in one day!
  • 48. Groupon has daily deals like “get a $100 of tanning for $50” and 150 people have to go for it for the deal to kick in A recent deal with Gap offered $50 of back to school gear for $25 The deal did $11 million in one day!$11 flippin’ million!!!
  • 49. Social ShoppingDell’s Swarm offers consumers group dealsIf you can find 15 people to buy this lap topwe’ll give you 200$ off.The deal is up for a couple of days and whenthe time runs out the deal is worked out.
  • 50. Social ShoppingAfrica Unsigned allows African musicians tocrowdsource financial support to make an album.You can donate as little as a dollar.ThisDell’s into a continent worth of group deals taps Swarm offers consumers talent thatcouldnt have never hoped ofto buy this lap top If you can find 15 people commerciallyreleasinggive you 200$ off. we’ll music. The deal is up for a couple of days and when the time runs out the deal is worked out.
  • 51. Mobile
  • 52. Most of us are mobile and get out and about quite a lot.
  • 53. Most of us are mobile and get out and about quite a lot.This isn’t going to change.
  • 54. Most of us are mobile and get out and about quite a lot.This isn’t going to change.Social Media will come with us and will increasingly tell us where to go...
  • 55. 45% of all mobile use in the UK online is spent on big blue.
  • 56. Where you are says a lot about who you are
  • 57. Facebook Places!!!!!Facebook Places will allow us to tell our friends what an amazing time we’rehaving all the time
  • 58. Facebook Places!!!!!Facebook Places will allow us to tell our friends what an amazing time we’rehaving all the time “I’m on the bus”
  • 59. Facebook Places!!!!!Facebook Places will allow us to tell our friends what an amazing time we’rehaving all the time “I’m on the bus” “I’m in oxford circus”
  • 60. Facebook Places!!!!!Facebook Places will allow us to tell our friends what an amazing time we’rehaving all the time “I’m on the bus” “I’m in oxford circus” “I’m drunk in Basingstoke”
  • 61. Facebook Places!!!!!Facebook Places will allow us to tell our friends what an amazing time we’rehaving all the time “I’m on the bus” “I’m in oxford circus” “I’m drunk in Basingstoke” “I’m snogging a dog in Bath”
  • 62. Playing
  • 63. 200 million people play social games every month
  • 64. Virtual World’s are for losers right?
  • 65. 1.1 Billion active users of virtual worlds today – 25% growth in 6 months
  • 66. Online games passed e-mail as the second-most popular activity online
  • 67. 80 Million Active Users
  • 68. That’s more active users than
  • 69. When was the last time you decided to leverage farmville as a viable social platform?
  • 70. Social gaming will cross over into the real world
  • 71. If you buy Dr Pepper online you canget you free Dr Pepper to sell in yourcafé!
  • 72. If you buy Dr Pepper online you canget you free Dr Pepper to sell in yourcafé! 100% profit margin
  • 73. If you buy Dr Pepper online you canget you free Dr Pepper to sell in yourcafé! 100% profit margin – woop woop
  • 74. If you buy Dr Pepper online you canget you free Dr Pepper to sell in yourcafé! 100% profit margin – woop woop
  • 75. If you buy Dr Pepper online you canget you free Dr Pepper to sell in yourcafé! 100% profit margin – woop woop
  • 76. If you buy Dr Pepper online you canget you free Dr Pepper to sell in yourcafé! 100% profit margin – woop woop
  • 77. Buy these tomatoes and get 5 Free Farmville Cash!
  • 78. Buy these tomatoes and get 5 Free Farmville Cash! What more do you want out of life?
  • 79. Facebook credits will be the worlds first global currency.
  • 80. It won’t be long until you... “pay with facebook”
  • 81. Scary sh*t
  • 82. Happy Farm is a farmville competitor
  • 83. One user was so addicted to Happy Farm
  • 84. Their spouse burned their house down
  • 85. Happy
  • 86. Sad
  • 87. Happy
  • 88. Sad
  • 89. Happy
  • 90. Sad
  • 91. Happy
  • 92. Sad
  • 93. Happy
  • 94. Sad
  • 95. “Go” is an ancient chinese game now massive online
  • 96. Harmless enough?
  • 97. Baby dies while doctor plays “Go” game online
  • 98. 1. The future is a omnipresent social web
  • 99. 1. The future is a omnipresent social web2. New social platforms will capitalise on existinghuman behaviour
  • 100. 1. The future is a omnipresent social web2. New social platforms will capitalise on existinghuman behaviour3. We’ll share more than we ever thought we would.
  • 101. 1. The future is a omnipresent social web2. New social platforms will capitalise on existinghuman behaviour3. We’ll share more than we ever thought we would.4. Sad people (myself included) will play stupid onlinegames until someone invents a good one then we’ll alldo it.
  • 102. hello@skive.co.uk@helloskive