Monday, October 18, 2010
What do YOU see?




Monday, October 18, 2010
*What could I
           do in this moment
              that would be
         the exact OPPOSITE
            of everyone...
Monday, October 18, 2010
Monday, October 18, 2010
Monday, October 18, 2010
Monday, October 18, 2010
Monday, October 18, 2010
Monday, October 18, 2010
Monday, October 18, 2010
Monday, October 18, 2010
Monday, October 18, 2010
Monday, October 18, 2010
Monday, October 18, 2010
So:

Monday, October 18, 2010
Monday, October 18, 2010
Monday, October 18, 2010
Monday, October 18, 2010
Monday, October 18, 2010
I have a commitment
               and a confession:



Monday, October 18, 2010
Monday, October 18, 2010
Monday, October 18, 2010
Monday, October 18, 2010
Let me
                           SUGGEST
                             this:
Monday, October 18, 2010
Monday, October 18, 2010
Let me
                           ASK YA
                            this:
Monday, October 18, 2010
Monday, October 18, 2010
Monday, October 18, 2010
Fortunately:



Monday, October 18, 2010
Monday, October 18, 2010
Monday, October 18, 2010
Monday, October 18, 2010
Monday, October 18, 2010
Monday, October 18, 2010
Monday, October 18, 2010
Monday, October 18, 2010
Monday, October 18, 2010
Monday, October 18, 2010
Monday, October 18, 2010
Here’s the
                           reality:



Monday, October 18, 2010
41




Monday, October 18, 2010
Monday, October 18, 2010
Oh, and P.S.



Monday, October 18, 2010
‘
                           It’s not about
                           the nametag.



Monday, October 18, 2010
Monday, October 18, 2010
‘
                           It’s not about
                           the nametag.



Monday, October 18, 2010
‘
                             What’s
                              your
                           nametag?




Monday, O...
Monday, October 18, 2010
Practice.




Monday, October 18, 2010
Monday, October 18, 2010
Monday, October 18, 2010
Monday, October 18, 2010
Monday, October 18, 2010
Monday, October 18, 2010
Monday, October 18, 2010
Monday, October 18, 2010
Practice.




Monday, October 18, 2010
How to Package
           Thoughts into
            Messages &
             Messages
            into Money


Monday, Octo...
1. Writing is the
                       basis of all
                         wealth.


Monday, October 18, 2010
Monday, October 18, 2010
Now, if you think I’m
     telling you all this just
       so I can BRAG...

Monday, October 18, 2010
Monday, October 18, 2010
Let me
                           SUGGEST
                             this:
Monday, October 18, 2010
Content
                     GENERATION
                        Content
                     MANAGEMENT
                  ...
*Where do you


             GET           your ideas?
Monday, October 18, 2010
*How do you


         ORG                your ideas?
Monday, October 18, 2010
*Where do you


           PUB             your ideas?
Monday, October 18, 2010
Monday, October 18, 2010
Monday, October 18, 2010
Creativity
            is nothing but
          active listening.

Monday, October 18, 2010
Listen for what
                      wants to be
                         written.

Monday, October 18, 2010
Monday, October 18, 2010
There is
                 no such thing
                 as writer’s block.

Monday, October 18, 2010
Monday, October 18, 2010
Monday, October 18, 2010
Monday, October 18, 2010
`
                                      n’t
                                  u do
                           If yo down,
...
Let me
                           ASK YA
                            this:
Monday, October 18, 2010
*What did you write
          TODAY?


Monday, October 18, 2010
*What did you write
          TODAY?


Monday, October 18, 2010
Monday, October 18, 2010
You don’t.
          Your ideas organize
            themselves
              for you.
Monday, October 18, 2010
Monday, October 18, 2010
Monday, October 18, 2010
Monday, October 18, 2010
Monday, October 18, 2010
Let me
                           SUGGEST
                             this:
Monday, October 18, 2010
Each of you can
           start doing this
                 today:

Monday, October 18, 2010
Monday, October 18, 2010
Monday, October 18, 2010
Monday, October 18, 2010
Monday, October 18, 2010
Monday, October 18, 2010
Let me
                           ASK YA
                            this:
Monday, October 18, 2010
Is
                           everything
                           you know
                           written down
     ...
Monday, October 18, 2010
Monday, October 18, 2010
Monday, October 18, 2010
Monday, October 18, 2010
Monday, October 18, 2010
Monday, October 18, 2010
Monday, October 18, 2010
Is
                           everything
                           you know
                           written down
     ...
Monday, October 18, 2010
THEE
         two smartest
       things I ever did:

Monday, October 18, 2010
Monday, October 18, 2010
Monday, October 18, 2010
Monday, October 18, 2010
Monday, October 18, 2010
But what if I
                             can’t find
                            somebody to
                           in...
Monday, October 18, 2010
Monday, October 18, 2010
Monday, October 18, 2010
Monday, October 18, 2010
Monday, October 18, 2010
Monday, October 18, 2010
The most important,
          valuable and profitable
          word that could EVER
            COME BEFORE
              ...
By
Monday, October 18, 2010
Monday, October 18, 2010
Monday, October 18, 2010
Monday, October 18, 2010
Let me
                           SUGGEST
                             this:

Monday, October 18, 2010
The more BY that comes
  before your name, the the
  more your credibility will
   enable customers BUY
     what comes af...
Let me
                           ASK YA
                            this:

Monday, October 18, 2010
What content have you
         deployed today?


Monday, October 18, 2010
2. Your content
                       needs to
                      elicit more
                       response.

Monday...
Monday, October 18, 2010
Monday, October 18, 2010
Publishing
            content without
       eliciting a response
       is like inking in the dark.

Monday, October 18,...
Let me tell you
           exactly what I do:


Monday, October 18, 2010
Monday, October 18, 2010
Monday, October 18, 2010
Monday, October 18, 2010
Monday, October 18, 2010
This call to action is a
                 Response
               Mechanism.


Monday, October 18, 2010
I contribute content
                      to over


                           50
                publications,
         ...
Monday, October 18, 2010
Monday, October 18, 2010
Now, here’s
                            the part that
                            makes my
                           nipp...
Monday, October 18, 2010
Monday, October 18, 2010
Monday, October 18, 2010
Monday, October 18, 2010
But here’s
                the part that
                makes my
             bank wallet hard:

Monday, October 18, 2010
This is exactly what I
    send to every single
     person who emails
       me for the list:

Monday, October 18, 2010
Monday, October 18, 2010
Check out this
                           response from
                             a reader:


Monday, October 18, 2010
Monday, October 18, 2010
How this made me money
   three weeks ago:


Monday, October 18, 2010
Let me
                           SUGGEST
                             this:
Monday, October 18, 2010
The response mechanism
      is more than just a
         clever way
        to get people to
       reach out to you.

Mo...
The
                       question that
                         matters
                             is:

Monday, Octobe...
Now that I have this
                  what else
                 does this make
                   possible?

Monday, Oct...
Sales
                  Research
                 Marketing
                  Tracking
                 Feedback.
        ...
Let me
                           ASK YA
                            this:
Monday, October 18, 2010
How are you combining
         outreach with
          attraction?


Monday, October 18, 2010
How to Package
           Thoughts into
            Messages &
             Messages
            into Money


Monday, Octo...
*Hey        ,
             am I actually going to
               REMEMBER
               any of this stuff?

Monday, Octob...
Monday, October 18, 2010
Monday, October 18, 2010
Offer myself as a
 verbal mirror so
you can see yourself as
 the world sees you.
Monday, October 18, 2010
Disturb you enough
         so (maybe) you’ll
           EXECUTE
         SOMETHING
           that matters.
Monday, Octob...
Monday, October 18, 2010
Monday, October 18, 2010
Monday, October 18, 2010
Monday, October 18, 2010
Monday, October 18, 2010
Monday, October 18, 2010
Monday, October 18, 2010
Me




Monday, October 18, 2010
Monday, October 18, 2010
GOODBYE,
                           your name
                           was Scott!




Monday, October 18, 2010
Monday, October 18, 2010
Monday, October 18, 2010
Monday, October 18, 2010
And if you think
                           THAT’S bad...



Monday, October 18, 2010
Monday, October 18, 2010
Four years
                           of college.

                            Thanks
                             Miami!
...
Monday, October 18, 2010
Monday, October 18, 2010
Monday, October 18, 2010
Monday, October 18, 2010
But here’s the
                            WORST
                               one...


Monday, October 18, 2010
Monday, October 18, 2010
Monday, October 18, 2010
Monday, October 18, 2010
Monday, October 18, 2010
Monday, October 18, 2010
Monday, October 18, 2010
But, look at
                   the bright side:


Monday, October 18, 2010
Monday, October 18, 2010
Monday, October 18, 2010
Monday, October 18, 2010
Monday, October 18, 2010
Monday, October 18, 2010
Monday, October 18, 2010
Monday, October 18, 2010
Let me
                           SUGGEST
                             this:

Monday, October 18, 2010
The Internet is
                  FOR-E-VER.


Monday, October 18, 2010
EVERYTHING
                    matters.
               EVERYBODY’S
                    watching.
               EVERYTHING...
*Is YOUR
                 commitment
               unquestionable?


Monday, October 18, 2010
Monday, October 18, 2010
Consistency is far
                 better than rare
                    moments of
                    greatness.



Mond...
Monday, October 18, 2010
Monday, October 18, 2010
Monday, October 18, 2010
Monday, October 18, 2010
Monday, October 18, 2010
What do YOU see?




Monday, October 18, 2010
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The Nametag Guy's Presentation from Blog World 2010

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Scott, aka "The Nametag Guy" Ginsberg delivers a session called, "How to Package Your Thoughts into Messages and Messages into Money." Best session of the entire conference :)

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The Nametag Guy's Presentation from Blog World 2010

  1. 1. Monday, October 18, 2010
  2. 2. What do YOU see? Monday, October 18, 2010
  3. 3. *What could I do in this moment that would be the exact OPPOSITE of everyone else? Monday, October 18, 2010
  4. 4. Monday, October 18, 2010
  5. 5. Monday, October 18, 2010
  6. 6. Monday, October 18, 2010
  7. 7. Monday, October 18, 2010
  8. 8. Monday, October 18, 2010
  9. 9. Monday, October 18, 2010
  10. 10. Monday, October 18, 2010
  11. 11. Monday, October 18, 2010
  12. 12. Monday, October 18, 2010
  13. 13. Monday, October 18, 2010
  14. 14. Monday, October 18, 2010
  15. 15. So: Monday, October 18, 2010
  16. 16. Monday, October 18, 2010
  17. 17. Monday, October 18, 2010
  18. 18. Monday, October 18, 2010
  19. 19. Monday, October 18, 2010
  20. 20. I have a commitment and a confession: Monday, October 18, 2010
  21. 21. Monday, October 18, 2010
  22. 22. Monday, October 18, 2010
  23. 23. Monday, October 18, 2010
  24. 24. Let me SUGGEST this: Monday, October 18, 2010
  25. 25. Monday, October 18, 2010
  26. 26. Let me ASK YA this: Monday, October 18, 2010
  27. 27. Monday, October 18, 2010
  28. 28. Monday, October 18, 2010
  29. 29. Fortunately: Monday, October 18, 2010
  30. 30. Monday, October 18, 2010
  31. 31. Monday, October 18, 2010
  32. 32. Monday, October 18, 2010
  33. 33. Monday, October 18, 2010
  34. 34. Monday, October 18, 2010
  35. 35. Monday, October 18, 2010
  36. 36. Monday, October 18, 2010
  37. 37. Monday, October 18, 2010
  38. 38. Monday, October 18, 2010
  39. 39. Monday, October 18, 2010
  40. 40. Here’s the reality: Monday, October 18, 2010
  41. 41. 41 Monday, October 18, 2010
  42. 42. Monday, October 18, 2010
  43. 43. Oh, and P.S. Monday, October 18, 2010
  44. 44. ‘ It’s not about the nametag. Monday, October 18, 2010
  45. 45. Monday, October 18, 2010
  46. 46. ‘ It’s not about the nametag. Monday, October 18, 2010
  47. 47. ‘ What’s your nametag? Monday, October 18, 2010
  48. 48. Monday, October 18, 2010
  49. 49. Practice. Monday, October 18, 2010
  50. 50. Monday, October 18, 2010
  51. 51. Monday, October 18, 2010
  52. 52. Monday, October 18, 2010
  53. 53. Monday, October 18, 2010
  54. 54. Monday, October 18, 2010
  55. 55. Monday, October 18, 2010
  56. 56. Monday, October 18, 2010
  57. 57. Practice. Monday, October 18, 2010
  58. 58. How to Package Thoughts into Messages & Messages into Money Monday, October 18, 2010
  59. 59. 1. Writing is the basis of all wealth. Monday, October 18, 2010
  60. 60. Monday, October 18, 2010
  61. 61. Now, if you think I’m telling you all this just so I can BRAG... Monday, October 18, 2010
  62. 62. Monday, October 18, 2010
  63. 63. Let me SUGGEST this: Monday, October 18, 2010
  64. 64. Content GENERATION Content MANAGEMENT Content DEPLOYMENT. Monday, October 18, 2010
  65. 65. *Where do you GET your ideas? Monday, October 18, 2010
  66. 66. *How do you ORG your ideas? Monday, October 18, 2010
  67. 67. *Where do you PUB your ideas? Monday, October 18, 2010
  68. 68. Monday, October 18, 2010
  69. 69. Monday, October 18, 2010
  70. 70. Creativity is nothing but active listening. Monday, October 18, 2010
  71. 71. Listen for what wants to be written. Monday, October 18, 2010
  72. 72. Monday, October 18, 2010
  73. 73. There is no such thing as writer’s block. Monday, October 18, 2010
  74. 74. Monday, October 18, 2010
  75. 75. Monday, October 18, 2010
  76. 76. Monday, October 18, 2010
  77. 77. ` n’t u do If yo down, write i t r it neve appe ned. h Monday, October 18, 2010
  78. 78. Let me ASK YA this: Monday, October 18, 2010
  79. 79. *What did you write TODAY? Monday, October 18, 2010
  80. 80. *What did you write TODAY? Monday, October 18, 2010
  81. 81. Monday, October 18, 2010
  82. 82. You don’t. Your ideas organize themselves for you. Monday, October 18, 2010
  83. 83. Monday, October 18, 2010
  84. 84. Monday, October 18, 2010
  85. 85. Monday, October 18, 2010
  86. 86. Monday, October 18, 2010
  87. 87. Let me SUGGEST this: Monday, October 18, 2010
  88. 88. Each of you can start doing this today: Monday, October 18, 2010
  89. 89. Monday, October 18, 2010
  90. 90. Monday, October 18, 2010
  91. 91. Monday, October 18, 2010
  92. 92. Monday, October 18, 2010
  93. 93. Monday, October 18, 2010
  94. 94. Let me ASK YA this: Monday, October 18, 2010
  95. 95. Is everything you know written down somewhere? Monday, October 18, 2010
  96. 96. Monday, October 18, 2010
  97. 97. Monday, October 18, 2010
  98. 98. Monday, October 18, 2010
  99. 99. Monday, October 18, 2010
  100. 100. Monday, October 18, 2010
  101. 101. Monday, October 18, 2010
  102. 102. Monday, October 18, 2010
  103. 103. Is everything you know written down somewhere? Monday, October 18, 2010
  104. 104. Monday, October 18, 2010
  105. 105. THEE two smartest things I ever did: Monday, October 18, 2010
  106. 106. Monday, October 18, 2010
  107. 107. Monday, October 18, 2010
  108. 108. Monday, October 18, 2010
  109. 109. Monday, October 18, 2010
  110. 110. But what if I can’t find somebody to interview me? Monday, October 18, 2010
  111. 111. Monday, October 18, 2010
  112. 112. Monday, October 18, 2010
  113. 113. Monday, October 18, 2010
  114. 114. Monday, October 18, 2010
  115. 115. Monday, October 18, 2010
  116. 116. Monday, October 18, 2010
  117. 117. The most important, valuable and profitable word that could EVER COME BEFORE your name is: Monday, October 18, 2010
  118. 118. By Monday, October 18, 2010
  119. 119. Monday, October 18, 2010
  120. 120. Monday, October 18, 2010
  121. 121. Monday, October 18, 2010
  122. 122. Let me SUGGEST this: Monday, October 18, 2010
  123. 123. The more BY that comes before your name, the the more your credibility will enable customers BUY what comes after it. Monday, October 18, 2010
  124. 124. Let me ASK YA this: Monday, October 18, 2010
  125. 125. What content have you deployed today? Monday, October 18, 2010
  126. 126. 2. Your content needs to elicit more response. Monday, October 18, 2010
  127. 127. Monday, October 18, 2010
  128. 128. Monday, October 18, 2010
  129. 129. Publishing content without eliciting a response is like inking in the dark. Monday, October 18, 2010
  130. 130. Let me tell you exactly what I do: Monday, October 18, 2010
  131. 131. Monday, October 18, 2010
  132. 132. Monday, October 18, 2010
  133. 133. Monday, October 18, 2010
  134. 134. Monday, October 18, 2010
  135. 135. This call to action is a Response Mechanism. Monday, October 18, 2010
  136. 136. I contribute content to over 50 publications, both print and online. Monday, October 18, 2010
  137. 137. Monday, October 18, 2010
  138. 138. Monday, October 18, 2010
  139. 139. Now, here’s the part that makes my nipples hard: Monday, October 18, 2010
  140. 140. Monday, October 18, 2010
  141. 141. Monday, October 18, 2010
  142. 142. Monday, October 18, 2010
  143. 143. Monday, October 18, 2010
  144. 144. But here’s the part that makes my bank wallet hard: Monday, October 18, 2010
  145. 145. This is exactly what I send to every single person who emails me for the list: Monday, October 18, 2010
  146. 146. Monday, October 18, 2010
  147. 147. Check out this response from a reader: Monday, October 18, 2010
  148. 148. Monday, October 18, 2010
  149. 149. How this made me money three weeks ago: Monday, October 18, 2010
  150. 150. Let me SUGGEST this: Monday, October 18, 2010
  151. 151. The response mechanism is more than just a clever way to get people to reach out to you. Monday, October 18, 2010
  152. 152. The question that matters is: Monday, October 18, 2010
  153. 153. Now that I have this what else does this make possible? Monday, October 18, 2010
  154. 154. Sales Research Marketing Tracking Feedback. Editor ass-kissing. Listening platform Reader interaction. Monday, October 18, 2010
  155. 155. Let me ASK YA this: Monday, October 18, 2010
  156. 156. How are you combining outreach with attraction? Monday, October 18, 2010
  157. 157. How to Package Thoughts into Messages & Messages into Money Monday, October 18, 2010
  158. 158. *Hey , am I actually going to REMEMBER any of this stuff? Monday, October 18, 2010
  159. 159. Monday, October 18, 2010
  160. 160. Monday, October 18, 2010
  161. 161. Offer myself as a verbal mirror so you can see yourself as the world sees you. Monday, October 18, 2010
  162. 162. Disturb you enough so (maybe) you’ll EXECUTE SOMETHING that matters. Monday, October 18, 2010
  163. 163. Monday, October 18, 2010
  164. 164. Monday, October 18, 2010
  165. 165. Monday, October 18, 2010
  166. 166. Monday, October 18, 2010
  167. 167. Monday, October 18, 2010
  168. 168. Monday, October 18, 2010
  169. 169. Monday, October 18, 2010
  170. 170. Me Monday, October 18, 2010
  171. 171. Monday, October 18, 2010
  172. 172. GOODBYE, your name was Scott! Monday, October 18, 2010
  173. 173. Monday, October 18, 2010
  174. 174. Monday, October 18, 2010
  175. 175. Monday, October 18, 2010
  176. 176. And if you think THAT’S bad... Monday, October 18, 2010
  177. 177. Monday, October 18, 2010
  178. 178. Four years of college. Thanks Miami! Monday, October 18, 2010
  179. 179. Monday, October 18, 2010
  180. 180. Monday, October 18, 2010
  181. 181. Monday, October 18, 2010
  182. 182. Monday, October 18, 2010
  183. 183. But here’s the WORST one... Monday, October 18, 2010
  184. 184. Monday, October 18, 2010
  185. 185. Monday, October 18, 2010
  186. 186. Monday, October 18, 2010
  187. 187. Monday, October 18, 2010
  188. 188. Monday, October 18, 2010
  189. 189. Monday, October 18, 2010
  190. 190. But, look at the bright side: Monday, October 18, 2010
  191. 191. Monday, October 18, 2010
  192. 192. Monday, October 18, 2010
  193. 193. Monday, October 18, 2010
  194. 194. Monday, October 18, 2010
  195. 195. Monday, October 18, 2010
  196. 196. Monday, October 18, 2010
  197. 197. Monday, October 18, 2010
  198. 198. Let me SUGGEST this: Monday, October 18, 2010
  199. 199. The Internet is FOR-E-VER. Monday, October 18, 2010
  200. 200. EVERYTHING matters. EVERYBODY’S watching. EVERYTHING’S a performance. Monday, October 18, 2010
  201. 201. *Is YOUR commitment unquestionable? Monday, October 18, 2010
  202. 202. Monday, October 18, 2010
  203. 203. Consistency is far better than rare moments of greatness. Monday, October 18, 2010
  204. 204. Monday, October 18, 2010
  205. 205. Monday, October 18, 2010
  206. 206. Monday, October 18, 2010
  207. 207. Monday, October 18, 2010
  208. 208. Monday, October 18, 2010
  209. 209. What do YOU see? Monday, October 18, 2010
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