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TEDx St. Louis -- Scott Ginsberg: What's In A Nametag?
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TEDx St. Louis -- Scott Ginsberg: What's In A Nametag?

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Recorded at the famous Sheldon Theater in St. Louis, Scott Ginsberg tells the story of how he built an iconic brand, a profitable business and a fourteen year career out of wearing a nametag everyday. …

Recorded at the famous Sheldon Theater in St. Louis, Scott Ginsberg tells the story of how he built an iconic brand, a profitable business and a fourteen year career out of wearing a nametag everyday. Watch Scott's TEDx Talk here: http://www.youtube.com/watch?v=9RkqJyMxtbI

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  • Really? Why not? Says who?
  • Really? Why not? Says who?
  • EAST ST LOUIS
  • isn’t miuch of an accomplushment...
    But that’s not why I’m here.
    I’m not here today because I wear a nametag.
    I’m here because I’ve spent every waking hour of the past ten years of life LEVERAGING
  • leveraging
  • a simple idea
  • ...into a six figure enterprise
    THIS ISN’T A BADGE - THIS IS A BRAND.
    tha’s the craxy part - that ten years ago I was knowas That guy who wears a nametag everyday. Now I”m know as That guy who MADE A CAREER out of wearing a nametag everyday.
  • and so, for the next ninety minutes, I’m yours.
  • a nametag everyday - contrary to what the cartoon says, my goal is not to get us all to stick nametags on and hold hands across the globe and start singing we are the world. OK, this sin’t Seinfeld. --- SO, that’s what we’re NOT going to talk about today. Instead, And so, I’m going to talk about the lessons learned from and the mistakes made during the past 3,225 days of how, by some miracle, leveraging
  • As human beings, it’s impossible to walk through this world without broadcasting who we are.
  • As human beings, it’s impossible to walk through this world without broadcasting who we are.
  • WHAT DO YOU DO, HAVE, BECOME -- THAT IS ALL OF THOSE THINGS. THAT’S YOUR NAMETAG
  • raise you hand if you went to college? Keep your hand up if you don’t remember ANYTHING?
  • isn’t miuch of an accomplushment...
    But that’s not why I’m here.
    I’m not here today because I wear a nametag.
    I’m here because I’ve spent every waking hour of the past ten years of life LEVERAGING
  • Well, yeah, I mean, it’s not like I can just magically start my own company from scratch in the corner of my living room...
  • and so, notwithstanding my insanity, i wanted to share this image with you because
  • isn’t miuch of an accomplushment...
    But that’s not why I’m here.
    I’m not here today because I wear a nametag.
    I’m here because I’ve spent every waking hour of the past ten years of life LEVERAGING
  • isn’t miuch of an accomplushment...
    But that’s not why I’m here.
    I’m not here today because I wear a nametag.
    I’m here because I’ve spent every waking hour of the past ten years of life LEVERAGING
  • ...into a six figure enterprise
    THIS ISN’T A BADGE - THIS IS A BRAND.
    tha’s the craxy part - that ten years ago I was knowas That guy who wears a nametag everyday. Now I”m know as That guy who MADE A CAREER out of wearing a nametag everyday.
  • isn’t miuch of an accomplushment...
    But that’s not why I’m here.
    I’m not here today because I wear a nametag.
    I’m here because I’ve spent every waking hour of the past ten years of life LEVERAGING
  • I know ONE THING. But I gurarantee i know more abot htat one thing that anyone on hte planet.
  • isn’t miuch of an accomplushment...
    But that’s not why I’m here.
    I’m not here today because I wear a nametag.
    I’m here because I’ve spent every waking hour of the past ten years of life LEVERAGING
  • isn’t miuch of an accomplushment...
    But that’s not why I’m here.
    I’m not here today because I wear a nametag.
    I’m here because I’ve spent every waking hour of the past ten years of life LEVERAGING
  • ...into a six figure enterprise
    THIS ISN’T A BADGE - THIS IS A BRAND.
    tha’s the craxy part - that ten years ago I was knowas That guy who wears a nametag everyday. Now I”m know as That guy who MADE A CAREER out of wearing a nametag everyday.
  • isn’t miuch of an accomplushment...
    But that’s not why I’m here.
    I’m not here today because I wear a nametag.
    I’m here because I’ve spent every waking hour of the past ten years of life LEVERAGING
  • isn’t miuch of an accomplushment...
    But that’s not why I’m here.
    I’m not here today because I wear a nametag.
    I’m here because I’ve spent every waking hour of the past ten years of life LEVERAGING
  • isn’t miuch of an accomplushment...
    But that’s not why I’m here.
    I’m not here today because I wear a nametag.
    I’m here because I’ve spent every waking hour of the past ten years of life LEVERAGING
  • Transcript

    • 1. What do YOU see?
    • 2. *What could I do in this moment that would be the exact OPPOSITE of everyone else?
    • 3. *What could I do in this moment that would be the exact OPPOSITE of everyone else?
    • 4. I’m the weird one?
    • 5. So:
    • 6. Should you wear a nametag?
    • 7. What’s your nametag?
    • 8. What is it that you do
    • 9. 31
    • 10. Cool. Cool
    • 11. Instead of going to the career fair, I just hired myself and got to work.
    • 12. ‘ If you don’t make a name for yourself, someone will make one for you.
    • 13. It wasn’t a nametag, it was a domino.
    • 14. You don’t need an idea, you need an I “ ” did .
    • 15. Scott
    • 16. GOODBYE, your name was Scott!
    • 17. The repercussions of commitment. commitment
    • 18. But sometimes one email from a total stranger makes it all worthwhile.
    • 19. When you commit with both feet, the world doesn’t just pay attention, it pays dividends.
    • 20. ?
    • 21. ? ? ? ? ? ?
    • 22. ‘ about isn’t Focus doing one thing all your life, it’s about doing many things, one way, all your life.
    • 23. Consistency is far better than rare moments of greatness.
    • 24. 4,819
    • 25. What do YOU see?

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