How to be That Guy

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Author of 10 books, Scott Ginsberg, aka, "The Nametag Guy," aka, @nametagscott, hosts a workshop at VT Knowledge Works on how ot make a name for yourself. …

Author of 10 books, Scott Ginsberg, aka, "The Nametag Guy," aka, @nametagscott, hosts a workshop at VT Knowledge Works on how ot make a name for yourself.

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  • choices, options, make everybody happy










  • Which five websites are you obsessed with? Why? How did that obsession grow over time? Make a list, extract the commonalities and then emulate those attributes in your own business.









  • Me? I’m Scott The Nametag Guy. Who are you?











  • Signs.
    There’s some signs you need to look





  • Fun. Predictability. Cool. Funny. Consistency.







  • comfort, approach
  • customization, repeat, get them to come BACK, feel at home, welcom




  • I know ONE THING. But I gurarantee i know more abot htat one thing that anyone on hte planet.
  • it never has been.

    I’m goign to challenge you today to plug yourself into THIS equation. And to ask yourself, what’s YOUR nametag?


  • it never has been.

    I’m goign to challenge you today to plug yourself into THIS equation. And to ask yourself, what’s YOUR nametag?





  • that guy, fans, insistent, loyal, fans or customers, who’s rooting for you? cheerleeders







  • copyright, schmopyright - i stole it all anyway!







  • I know ONE THING. But I gurarantee i know more abot htat one thing that anyone on hte planet.






  • I know ONE THING. But I gurarantee i know more abot htat one thing that anyone on hte planet.






  • I hope the answer is, “pretty well,” because


  • I hope the answer is, “pretty well,” because
  • I hope the answer is, “pretty well,” because
  • Everything’s a performance. Everybody’s watching. Every conversation matters. And the Internet is forever.

  • Everything’s a performance. Everybody’s watching. Every conversation matters. And the Internet is forever.
  • Everything’s a performance. Everybody’s watching. Every conversation matters. And the Internet is forever.

  • it never has been.

    I’m goign to challenge you today to plug yourself into THIS equation. And to ask yourself, what’s YOUR nametag?







Transcript

  • 1. 1. What did they do... RIGHT? 2. What (could) they do... BETTER?
  • 2. 1. Doubletree Hotels.
  • 3. 1. What did they do... RIGHT? 2. What (could) they do... BETTER?
  • 4. 2. Great Falls, MT.
  • 5. Oh yes, it (actually) gets BETTER...
  • 6. 1. What did they do... RIGHT? 2. What (could) they do... BETTER?
  • 7. 3. Creve Coeur, MO.
  • 8. 1. What did they do... RIGHT? 2. What (could) they do... BETTER?
  • 9. 4. Leysin, Switzerland.
  • 10. 1. What did they do... RIGHT? 2. What (could) they do... BETTER?
  • 11. 5. Soulard, MO.
  • 12. 1. What did they do... RIGHT? 2. What (could) they do... BETTER?
  • 13. 6. Brentwood, MO.
  • 14. 1. What did they do... RIGHT? 2. What (could) they do... BETTER?
  • 15. 7. Sikeston, MO.
  • 16. 1. What did they do... RIGHT? 2. What (could) they do... BETTER?
  • 17. 8. Nayshville, TN.
  • 18. 1. What did they do... RIGHT? 2. What (could) they do... BETTER?
  • 19. 10. New York, NY.
  • 20. 1. What did they do... RIGHT? 2. What (could) they do... BETTER?
  • 21. 11. Clayton, MO.
  • 22. 1. What did they do... RIGHT? 2. What (could) they do... BETTER?
  • 23. 12. St. Charles, MO.
  • 24. 1. What did they do... RIGHT? 2. What (could) they do... BETTER?
  • 25. 13. Washington, DC.
  • 26. 1. What did they do... RIGHT? 2. What (could) they do... BETTER?
  • 27. 14. Webster Groves, MO.
  • 28. And check THIS out:
  • 29. 1. What did they do... RIGHT? 2. What (could) they do... BETTER?
  • 30. 15. Las Vegas, NV.
  • 31. 1. What did they do... RIGHT? 2. What (could) they do... BETTER?
  • 32. 16. Sioux Falls, SD.
  • 33. 1. What did they do... RIGHT? 2. What (could) they do... BETTER?
  • 34. 17. Who Knows? Earth.
  • 35. 1. What did they do... RIGHT? 2. What (could) they do... BETTER?
  • 36. 18. Orlando, FL.
  • 37. How did you hear about me?
  • 38. What word do you own?
  • 39. What word do you own
  • 40. 1. What did they do... RIGHT? 2. What (could) they do... BETTER?
  • 41. 19. The Lou, MO.
  • 42. *Hey , am I actually going to REMEMBER any of this stuff?
  • 43. Me
  • 44. GOODBYE, your name was Scott!
  • 45. And if you think THAT’S bad...
  • 46. Four years of college. Thanks Miami!
  • 47. But here’s the WORST one...
  • 48. But, look at the bright side:
  • 49. Let me SUGGEST this:
  • 50. The Internet is FOR-E-VER.
  • 51. EVERYTHING matters. EVERYBODY’S watching. EVERYTHING’S a performance.
  • 52. Let me ASK YA this:
  • 53. *Do you want to become KNOWN for what you’re about to do?
  • 54. *Is YOUR commitment unquestionable?
  • 55. Consistency is far better than rare moments of greatness.
  • 56. What do YOU see?