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Behind The Brandtag

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Go behind the scenes to learn the inspiration, generation and execution of Scott Ginsberg's Brandtag Identity Collage.

Go behind the scenes to learn the inspiration, generation and execution of Scott Ginsberg's Brandtag Identity Collage.

Published in: Business

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Transcript

  • 1. What do YOU see?Tuesday, April 19, 2011
  • 2. *What could I do in this moment that would be the exact OPPOSITE of everyone else?Tuesday, April 19, 2011
  • 3. Tuesday, April 19, 2011
  • 4. So:Tuesday, April 19, 2011
  • 5. Tuesday, April 19, 2011
  • 6. Tuesday, April 19, 2011
  • 7. Tuesday, April 19, 2011
  • 8. Tuesday, April 19, 2011
  • 9. My job is to be a resource to my audiences and clients.Tuesday, April 19, 2011
  • 10. Author. Speaker. Columnist. Producer. Artist. Mentor. Mobile Host.Tuesday, April 19, 2011
  • 11. Author. Speaker. Columnist. Producer. Artist. Mentor. Mobile Host.Tuesday, April 19, 2011
  • 12. Author. Speaker. Columnist. Producer. Artist. Mentor. Mobile Host.Tuesday, April 19, 2011
  • 13. Author. Speaker. Columnist. Producer. Artist. Mentor. Mobile Host.Tuesday, April 19, 2011
  • 14. Author. Speaker. Columnist. Producer. Artist. Mentor. Mobile Host.Tuesday, April 19, 2011
  • 15. Author. Speaker. Columnist. Producer. Artist. Mentor. Mobile Host.Tuesday, April 19, 2011
  • 16. Author. Speaker. Columnist. Producer. Artist. Mentor. Mobile Host.Tuesday, April 19, 2011
  • 17. Idea 14,876.Tuesday, April 19, 2011
  • 18. I have approximately 18,000 ideas per year ...this was the one that excited me the most.Tuesday, April 19, 2011
  • 19. 1. Hugh MacleodTuesday, April 19, 2011
  • 20. Tuesday, April 19, 2011
  • 21. Tuesday, April 19, 2011
  • 22. 2. Sark.Tuesday, April 19, 2011
  • 23. Tuesday, April 19, 2011
  • 24. 3. Moleskine journals.Tuesday, April 19, 2011
  • 25. Tuesday, April 19, 2011
  • 26. Tuesday, April 19, 2011
  • 27. Tuesday, April 19, 2011
  • 28. 4. Trying a new medium.Tuesday, April 19, 2011
  • 29. Tuesday, April 19, 2011
  • 30. Tuesday, April 19, 2011
  • 31. Tuesday, April 19, 2011
  • 32. Tuesday, April 19, 2011
  • 33. 5.Hugh Macleod again.Tuesday, April 19, 2011
  • 34. Tuesday, April 19, 2011
  • 35. Tuesday, April 19, 2011
  • 36. Tuesday, April 19, 2011
  • 37. Tuesday, April 19, 2011
  • 38. Tuesday, April 19, 2011
  • 39. Tuesday, April 19, 2011
  • 40. Tuesday, April 19, 2011
  • 41. 6. Introduce a commission model.Tuesday, April 19, 2011
  • 42. Tuesday, April 19, 2011
  • 43. Tuesday, April 19, 2011
  • 44. Tuesday, April 19, 2011
  • 45. This idea failed.Tuesday, April 19, 2011
  • 46. 7. A random poster.Tuesday, April 19, 2011
  • 47. Tuesday, April 19, 2011
  • 48. Tuesday, April 19, 2011
  • 49. Tuesday, April 19, 2011
  • 50. 8. New girlfriend!Tuesday, April 19, 2011
  • 51. Tuesday, April 19, 2011
  • 52. Tuesday, April 19, 2011
  • 53. Tuesday, April 19, 2011
  • 54. Tuesday, April 19, 2011
  • 55. Tuesday, April 19, 2011
  • 56. 9. Case study?Tuesday, April 19, 2011
  • 57. Tuesday, April 19, 2011
  • 58. 10. Jason KoteckiTuesday, April 19, 2011
  • 59. Tuesday, April 19, 2011
  • 60. Tuesday, April 19, 2011
  • 61. Tuesday, April 19, 2011
  • 62. Tuesday, April 19, 2011
  • 63. Tuesday, April 19, 2011
  • 64. Now that I have this, what else does this make possible?Tuesday, April 19, 2011
  • 65. Tuesday, April 19, 2011
  • 66. Tuesday, April 19, 2011
  • 67. Tuesday, April 19, 2011
  • 68. Gift for CEO? Annual meeting? Lobby art? Employee of month? Part of my speech? Limited series?Tuesday, April 19, 2011
  • 69. I would change one thing:Tuesday, April 19, 2011
  • 70. Tuesday, April 19, 2011
  • 71. Tuesday, April 19, 2011
  • 72. 11. Do some tests.Tuesday, April 19, 2011
  • 73. Tuesday, April 19, 2011
  • 74. Tuesday, April 19, 2011
  • 75. Tuesday, April 19, 2011
  • 76. So, what’s this thing called:Tuesday, April 19, 2011
  • 77. ‘ What’s your nametag?Tuesday, April 19, 2011
  • 78. If this is a nametag:Tuesday, April 19, 2011
  • 79. Tuesday, April 19, 2011
  • 80. Tuesday, April 19, 2011
  • 81. Tuesday, April 19, 2011
  • 82. There’s only one problem:Tuesday, April 19, 2011
  • 83. I suck at drawing.Tuesday, April 19, 2011
  • 84. Tuesday, April 19, 2011
  • 85. Tuesday, April 19, 2011
  • 86. 12. Matt Homann.Tuesday, April 19, 2011
  • 87. Tuesday, April 19, 2011
  • 88. Tuesday, April 19, 2011
  • 89. Are you selling the poster...Tuesday, April 19, 2011
  • 90. Are you selling the thinking and consulting, with the poster as the artifact?Tuesday, April 19, 2011
  • 91. Holy brandtag.Tuesday, April 19, 2011
  • 92. Two words: Outsource it.Tuesday, April 19, 2011
  • 93. 13. Call Firecracker Press.Tuesday, April 19, 2011
  • 94. Tuesday, April 19, 2011
  • 95. Tuesday, April 19, 2011
  • 96. Tuesday, April 19, 2011
  • 97. Tuesday, April 19, 2011
  • 98. ‘ So, here’s how we did the very first brandtag:Tuesday, April 19, 2011
  • 99. First, the writing:Tuesday, April 19, 2011
  • 100. Tuesday, April 19, 2011
  • 101. Tuesday, April 19, 2011
  • 102. Tuesday, April 19, 2011
  • 103. Tuesday, April 19, 2011
  • 104. Second, the rendering:Tuesday, April 19, 2011
  • 105. Tuesday, April 19, 2011
  • 106. Tuesday, April 19, 2011
  • 107. “HOW TO MATTER” A BRANDTAG IDENTITY COLLAGE™ Make your mission more than a statement @ brandtag.orgOOF RESPONSIBILITY Tuesday, April 19, 2011 1-20-2011
  • 108. Next, the tracing:Tuesday, April 19, 2011
  • 109. Tuesday, April 19, 2011
  • 110. Tuesday, April 19, 2011
  • 111. Tuesday, April 19, 2011
  • 112. Tuesday, April 19, 2011
  • 113. Then, the carving:Tuesday, April 19, 2011
  • 114. Tuesday, April 19, 2011
  • 115. Don’t blink or you’ll miss it:Tuesday, April 19, 2011
  • 116. Tuesday, April 19, 2011
  • 117. Tuesday, April 19, 2011
  • 118. Tuesday, April 19, 2011
  • 119. Tuesday, April 19, 2011
  • 120. Tuesday, April 19, 2011
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  • 127. Tuesday, April 19, 2011
  • 128. Tuesday, April 19, 2011
  • 129. Tuesday, April 19, 2011
  • 130. Tuesday, April 19, 2011
  • 131. Tuesday, April 19, 2011
  • 132. Next, the printing:Tuesday, April 19, 2011
  • 133. Tuesday, April 19, 2011
  • 134. Tuesday, April 19, 2011
  • 135. Tuesday, April 19, 2011
  • 136. Tuesday, April 19, 2011
  • 137. Tuesday, April 19, 2011
  • 138. Tuesday, April 19, 2011
  • 139. Tuesday, April 19, 2011
  • 140. Tuesday, April 19, 2011
  • 141. Next, the gushing:Tuesday, April 19, 2011
  • 142. Tuesday, April 19, 2011
  • 143. Tuesday, April 19, 2011
  • 144. Tuesday, April 19, 2011
  • 145. Now, the signing:Tuesday, April 19, 2011
  • 146. Tuesday, April 19, 2011
  • 147. Tuesday, April 19, 2011
  • 148. Tuesday, April 19, 2011
  • 149. Tuesday, April 19, 2011
  • 150. Next, the numbering:Tuesday, April 19, 2011
  • 151. Tuesday, April 19, 2011
  • 152. Tuesday, April 19, 2011
  • 153. Finally, the framing:Tuesday, April 19, 2011
  • 154. Tuesday, April 19, 2011
  • 155. Tuesday, April 19, 2011
  • 156. And then it happened:Tuesday, April 19, 2011
  • 157. Tuesday, April 19, 2011
  • 158. Tuesday, April 19, 2011
  • 159. Every brandtag has one typo.Tuesday, April 19, 2011
  • 160. And now, time for the gifts:Tuesday, April 19, 2011
  • 161. Tuesday, April 19, 2011
  • 162. Tuesday, April 19, 2011
  • 163. Tuesday, April 19, 2011
  • 164. I told them all the same thing:Tuesday, April 19, 2011
  • 165. Good brands are bought, great brands are joined.Tuesday, April 19, 2011
  • 166. Tuesday, April 19, 2011
  • 167. Employees don’t need another piece of boring, lifeless internal communication they delete immediately or peruse passively.Tuesday, April 19, 2011
  • 168. Tuesday, April 19, 2011
  • 169. Customers don’t need more interruptions from annoying, treekilling advertisements that are going to be ignored or forgotten anyway.Tuesday, April 19, 2011
  • 170. Tuesday, April 19, 2011
  • 171. Tuesday, April 19, 2011
  • 172. Tuesday, April 19, 2011
  • 173. Tuesday, April 19, 2011