Behind The Brandtag

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Go behind the scenes to learn the inspiration, generation and execution of Scott Ginsberg's Brandtag Identity Collage.

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Behind The Brandtag

  1. 1. What do YOU see?Tuesday, April 19, 2011
  2. 2. *What could I do in this moment that would be the exact OPPOSITE of everyone else?Tuesday, April 19, 2011
  3. 3. Tuesday, April 19, 2011
  4. 4. So:Tuesday, April 19, 2011
  5. 5. Tuesday, April 19, 2011
  6. 6. Tuesday, April 19, 2011
  7. 7. Tuesday, April 19, 2011
  8. 8. Tuesday, April 19, 2011
  9. 9. My job is to be a resource to my audiences and clients.Tuesday, April 19, 2011
  10. 10. Author. Speaker. Columnist. Producer. Artist. Mentor. Mobile Host.Tuesday, April 19, 2011
  11. 11. Author. Speaker. Columnist. Producer. Artist. Mentor. Mobile Host.Tuesday, April 19, 2011
  12. 12. Author. Speaker. Columnist. Producer. Artist. Mentor. Mobile Host.Tuesday, April 19, 2011
  13. 13. Author. Speaker. Columnist. Producer. Artist. Mentor. Mobile Host.Tuesday, April 19, 2011
  14. 14. Author. Speaker. Columnist. Producer. Artist. Mentor. Mobile Host.Tuesday, April 19, 2011
  15. 15. Author. Speaker. Columnist. Producer. Artist. Mentor. Mobile Host.Tuesday, April 19, 2011
  16. 16. Author. Speaker. Columnist. Producer. Artist. Mentor. Mobile Host.Tuesday, April 19, 2011
  17. 17. Idea 14,876.Tuesday, April 19, 2011
  18. 18. I have approximately 18,000 ideas per year ...this was the one that excited me the most.Tuesday, April 19, 2011
  19. 19. 1. Hugh MacleodTuesday, April 19, 2011
  20. 20. Tuesday, April 19, 2011
  21. 21. Tuesday, April 19, 2011
  22. 22. 2. Sark.Tuesday, April 19, 2011
  23. 23. Tuesday, April 19, 2011
  24. 24. 3. Moleskine journals.Tuesday, April 19, 2011
  25. 25. Tuesday, April 19, 2011
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  27. 27. Tuesday, April 19, 2011
  28. 28. 4. Trying a new medium.Tuesday, April 19, 2011
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  33. 33. 5.Hugh Macleod again.Tuesday, April 19, 2011
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  41. 41. 6. Introduce a commission model.Tuesday, April 19, 2011
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  44. 44. Tuesday, April 19, 2011
  45. 45. This idea failed.Tuesday, April 19, 2011
  46. 46. 7. A random poster.Tuesday, April 19, 2011
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  48. 48. Tuesday, April 19, 2011
  49. 49. Tuesday, April 19, 2011
  50. 50. 8. New girlfriend!Tuesday, April 19, 2011
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  56. 56. 9. Case study?Tuesday, April 19, 2011
  57. 57. Tuesday, April 19, 2011
  58. 58. 10. Jason KoteckiTuesday, April 19, 2011
  59. 59. Tuesday, April 19, 2011
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  62. 62. Tuesday, April 19, 2011
  63. 63. Tuesday, April 19, 2011
  64. 64. Now that I have this, what else does this make possible?Tuesday, April 19, 2011
  65. 65. Tuesday, April 19, 2011
  66. 66. Tuesday, April 19, 2011
  67. 67. Tuesday, April 19, 2011
  68. 68. Gift for CEO? Annual meeting? Lobby art? Employee of month? Part of my speech? Limited series?Tuesday, April 19, 2011
  69. 69. I would change one thing:Tuesday, April 19, 2011
  70. 70. Tuesday, April 19, 2011
  71. 71. Tuesday, April 19, 2011
  72. 72. 11. Do some tests.Tuesday, April 19, 2011
  73. 73. Tuesday, April 19, 2011
  74. 74. Tuesday, April 19, 2011
  75. 75. Tuesday, April 19, 2011
  76. 76. So, what’s this thing called:Tuesday, April 19, 2011
  77. 77. ‘ What’s your nametag?Tuesday, April 19, 2011
  78. 78. If this is a nametag:Tuesday, April 19, 2011
  79. 79. Tuesday, April 19, 2011
  80. 80. Tuesday, April 19, 2011
  81. 81. Tuesday, April 19, 2011
  82. 82. There’s only one problem:Tuesday, April 19, 2011
  83. 83. I suck at drawing.Tuesday, April 19, 2011
  84. 84. Tuesday, April 19, 2011
  85. 85. Tuesday, April 19, 2011
  86. 86. 12. Matt Homann.Tuesday, April 19, 2011
  87. 87. Tuesday, April 19, 2011
  88. 88. Tuesday, April 19, 2011
  89. 89. Are you selling the poster...Tuesday, April 19, 2011
  90. 90. Are you selling the thinking and consulting, with the poster as the artifact?Tuesday, April 19, 2011
  91. 91. Holy brandtag.Tuesday, April 19, 2011
  92. 92. Two words: Outsource it.Tuesday, April 19, 2011
  93. 93. 13. Call Firecracker Press.Tuesday, April 19, 2011
  94. 94. Tuesday, April 19, 2011
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  96. 96. Tuesday, April 19, 2011
  97. 97. Tuesday, April 19, 2011
  98. 98. ‘ So, here’s how we did the very first brandtag:Tuesday, April 19, 2011
  99. 99. First, the writing:Tuesday, April 19, 2011
  100. 100. Tuesday, April 19, 2011
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  102. 102. Tuesday, April 19, 2011
  103. 103. Tuesday, April 19, 2011
  104. 104. Second, the rendering:Tuesday, April 19, 2011
  105. 105. Tuesday, April 19, 2011
  106. 106. Tuesday, April 19, 2011
  107. 107. “HOW TO MATTER” A BRANDTAG IDENTITY COLLAGE™ Make your mission more than a statement @ brandtag.orgOOF RESPONSIBILITY Tuesday, April 19, 2011 1-20-2011
  108. 108. Next, the tracing:Tuesday, April 19, 2011
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  112. 112. Tuesday, April 19, 2011
  113. 113. Then, the carving:Tuesday, April 19, 2011
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  115. 115. Don’t blink or you’ll miss it:Tuesday, April 19, 2011
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  132. 132. Next, the printing:Tuesday, April 19, 2011
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  141. 141. Next, the gushing:Tuesday, April 19, 2011
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  145. 145. Now, the signing:Tuesday, April 19, 2011
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  149. 149. Tuesday, April 19, 2011
  150. 150. Next, the numbering:Tuesday, April 19, 2011
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  153. 153. Finally, the framing:Tuesday, April 19, 2011
  154. 154. Tuesday, April 19, 2011
  155. 155. Tuesday, April 19, 2011
  156. 156. And then it happened:Tuesday, April 19, 2011
  157. 157. Tuesday, April 19, 2011
  158. 158. Tuesday, April 19, 2011
  159. 159. Every brandtag has one typo.Tuesday, April 19, 2011
  160. 160. And now, time for the gifts:Tuesday, April 19, 2011
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  164. 164. I told them all the same thing:Tuesday, April 19, 2011
  165. 165. Good brands are bought, great brands are joined.Tuesday, April 19, 2011
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  167. 167. Employees don’t need another piece of boring, lifeless internal communication they delete immediately or peruse passively.Tuesday, April 19, 2011
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  169. 169. Customers don’t need more interruptions from annoying, treekilling advertisements that are going to be ignored or forgotten anyway.Tuesday, April 19, 2011
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