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Monday, April 18, 2011
What do YOU see?Monday, April 18, 2011
*What could I           do in this moment              that would be         the exact OPPOSITE            of everyone els...
Monday, April 18, 2011
Monday, April 18, 2011
Monday, April 18, 2011
Monday, April 18, 2011
Monday, April 18, 2011
Monday, April 18, 2011
Monday, April 18, 2011
Monday, April 18, 2011
Monday, April 18, 2011
Monday, April 18, 2011
Monday, April 18, 2011
So:Monday, April 18, 2011
Monday, April 18, 2011
Monday, April 18, 2011
Monday, April 18, 2011
Monday, April 18, 2011
I have a commitment               and a confession:Monday, April 18, 2011
Monday, April 18, 2011
Monday, April 18, 2011
Monday, April 18, 2011
Let me                         SUGGEST                           this:Monday, April 18, 2011
Monday, April 18, 2011
Let me                         ASK YA                          this:Monday, April 18, 2011
Monday, April 18, 2011
Monday, April 18, 2011
Fortunately:Monday, April 18, 2011
Monday, April 18, 2011
Monday, April 18, 2011
Monday, April 18, 2011
Monday, April 18, 2011
Monday, April 18, 2011
Monday, April 18, 2011
Monday, April 18, 2011
Monday, April 18, 2011
Monday, April 18, 2011
Monday, April 18, 2011
Here’s the                         reality:Monday, April 18, 2011
41Monday, April 18, 2011
That’s my                         reality:Monday, April 18, 2011
I don’t know the                   first thing              the fraternal industry.Monday, April 18, 2011
Monday, April 18, 2011
Here’s what                         I do know:Monday, April 18, 2011
I know                   what it’s like to                    feel anonymous.Monday, April 18, 2011
I know                   what it’s like to                    feel like your size                    is a disadvantage.Mon...
I know                   what it’s like to                    feel like nobody                   wants to join you.Monday,...
What you do, matters.Monday, April 18, 2011
You’re not here             because your job is to               sell insurance.Monday, April 18, 2011
Your job is to                     help people put                   values in action.Monday, April 18, 2011
‘                         It’s not about                         the nametag.Monday, April 18, 2011
53Monday, April 18, 2011
You actually let your       son wear a nametag       every single day?Monday, April 18, 2011
Cool.Monday, April 18, 2011
When people          bring you their          crazy ideas,       what’s the first word        out of your mouth?Monday, Apr...
‘                         It’s not about                         the nametag.Monday, April 18, 2011
Monday, April 18, 2011
The real                         question:Monday, April 18, 2011
‘                           What’s                            your                         nametag?Monday, April 18, 2011
Monday, April 18, 2011
Practice.Monday, April 18, 2011
Monday, April 18, 2011
Monday, April 18, 2011
Monday, April 18, 2011
Monday, April 18, 2011
Monday, April 18, 2011
Monday, April 18, 2011
Monday, April 18, 2011
Practice.Monday, April 18, 2011
Monday, April 18, 2011
Monday, April 18, 2011
Monday, April 18, 2011
Monday, April 18, 2011
Branding is              ______________ .Monday, April 18, 2011
TEXT your answer in           five words or less              to Scott’s cell:                         314/374-3397        ...
Branding is              ______________ .                     314/374-3397                         (Not kidding about the ...
We did that                          for three                           reasons:Monday, April 18, 2011
Monday, April 18, 2011
I’m not here because I              know branding:Monday, April 18, 2011
I’m not here because I              teach branding:Monday, April 18, 2011
Monday, April 18, 2011
Monday, April 18, 2011
BRANDING                         is bringing your                            humanity to                           the mom...
BRANDING                 is the best, highest                 version of yourself.Monday, April 18, 2011
BRANDING                          is how people                         experience you.Monday, April 18, 2011
BRANDING            is how people        experience themselves          in relation to you.Monday, April 18, 2011
BRANDING      is what you’re   known for, what you’re  known as and what you’re    known for knowing.Monday, April 18, 2011
Branding is the price of admission.Monday, April 18, 2011
Monday, April 18, 2011
Having a                         cool logo.Monday, April 18, 2011
Dressing for                          success.Monday, April 18, 2011
Self-serving       competitiveness.Monday, April 18, 2011
Getting ahead of                     people and                    moving up                     the ladder.Monday, April ...
Delivering an                  unforgettable,                    value-added                 unique selling               ...
Integrating a sequence      of promises that        align with       organizational         initiatives.Monday, April 18, ...
Forcing people to                memorize             some empty, trite             mission statement.Monday, April 18, 2011
Telling everyone                     you meet how                      awesome                         you are.Monday, Apr...
Let me                         SUGGEST                           this:Monday, April 18, 2011
1. Being                         different is no                         longer enough.Monday, April 18, 2011
Your brand must offer:        purpose         driven        human      uniquenessMonday, April 18, 2011
Monday, April 18, 2011
Monday, April 18, 2011
Just ask                         your kids:Monday, April 18, 2011
Monday, April 18, 2011
different                         is something you                           do deliberatelyMonday, April 18, 2011
unique                         is something you                           are inherentlyMonday, April 18, 2011
At my organization,      we’re branding our       ______________Monday, April 18, 2011
Monday, April 18, 2011
Monday, April 18, 2011
Monday, April 18, 2011
Monday, April 18, 2011
Monday, April 18, 2011
Monday, April 18, 2011
Monday, April 18, 2011
Monday, April 18, 2011
*Is your brand                    truly unique,                   or just different?Monday, April 18, 2011
2. Branding                          comes from                         imagination,                         not millions....
So, you’re small.Monday, April 18, 2011
Big deal.           Big deal.Monday, April 18, 2011
Monday, April 18, 2011
Monday, April 18, 2011
Brands can             create millions              even if they didn’t           take millions to create.Monday, April 18...
Sioux City, Iowa                   (try to contain your excitement)Monday, April 18, 2011
Your officeMonday, April 18, 2011
Monday, April 18, 2011
Monday, April 18, 2011
“Flying sucks!”Monday, April 18, 2011
Monday, April 18, 2011
Monday, April 18, 2011
Monday, April 18, 2011
Monday, April 18, 2011
Monday, April 18, 2011
Don’t                           back away                         from perceived                            negatives.Mond...
Monday, April 18, 2011
Small is beautiful.Monday, April 18, 2011
Small means                     you can be honest.Monday, April 18, 2011
Small means                reinvent in real time.Monday, April 18, 2011
Small means               you can interact with                 members directly                  and humanely.Monday, Apr...
Small means          you can respond to        changing member needs             immediately.Monday, April 18, 2011
Small means             you can preserve the             charm and intimacy of             connecting personally.Monday, A...
exerciseMonday, April 18, 2011
Small means                       you can                   ______________.Monday, April 18, 2011
Don’t go for bigness,                go for greatness.Monday, April 18, 2011
3. Always retain                      the emotional                        connection                      of your brand.M...
Monday, April 18, 2011
Monday, April 18, 2011
Monday, April 18, 2011
Humans are      emotional creatures:       Not integers, categories         or demographics.Monday, April 18, 2011
Let me                         SUGGEST                           this:Monday, April 18, 2011
Capture heartshare.Monday, April 18, 2011
Monday, April 18, 2011
Heartshare is                 the level of                emotional             responsiveness           your brand comman...
Monday, April 18, 2011
He didn’t have a plan,               he had a dream,                 and he laid bare                    his belief.Monday...
Monday, April 18, 2011
Figure out                         the emotion.                          you’re selling.Monday, April 18, 2011
Monday, April 18, 2011
If everybody did exactly what you said   what would the world         look like?Monday, April 18, 2011
Monday, April 18, 2011
Monday, April 18, 2011
If everybody did exactly what you said   what would the world         look like?Monday, April 18, 2011
Capture heartshare.Monday, April 18, 2011
When it’s your heart,               you don’t have to             prove to anybody               that you can’t live      ...
That’s                         branding.Monday, April 18, 2011
Monday, April 18, 2011
Monday, April 18, 2011
Monday, April 18, 2011
Monday, April 18, 2011
Monday, April 18, 2011
Monday, April 18, 2011
Monday, April 18, 2011
Monday, April 18, 2011
Monday, April 18, 2011
Monday, April 18, 2011
Monday, April 18, 2011
Monday, April 18, 2011
Follow the                         musicians.Monday, April 18, 2011
Monday, April 18, 2011
Monday, April 18, 2011
Monday, April 18, 2011
Monday, April 18, 2011
Monday, April 18, 2011
Monday, April 18, 2011
Monday, April 18, 2011
Monday, April 18, 2011
Monday, April 18, 2011
Monday, April 18, 2011
Monday, April 18, 2011
Monday, April 18, 2011
Monday, April 18, 2011
Monday, April 18, 2011
Monday, April 18, 2011
But there’s         one thing missing:Monday, April 18, 2011
There are no               COVER BANDS               in the Rock ‘n Roll                Hall of Fame.Monday, April 18, 2011
Yes, you can always play        someone else’s              material.Monday, April 18, 2011
Even when it                         seems easier.Monday, April 18, 2011
Earn a nice                              round of                             applause                          from the p...
Make your                         own music.Monday, April 18, 2011
That’s                         branding.Monday, April 18, 2011
“So, Scott, what                         do you actually                          do all day?”Monday, April 18, 2011
My job is to be a                         resource to my                          audiences and                           ...
Monday, April 18, 2011
Author.          Speaker.         Columnist.         Producer.        Mobile Host.          Mentor.           Artist.Monda...
Monday, April 18, 2011
Author.        Speaker.       Columnist.       Producer.      Mobile Host.        Mentor.         Artist.Monday, April 18,...
Author.        Speaker.       Columnist.       Producer.      Mobile Host.        Mentor.         Artist.Monday, April 18,...
Author.        Speaker.       Columnist.       Producer.      Mobile Host.        Mentor.         Artist.Monday, April 18,...
Author.        Speaker.       Columnist.       Producer.      Mobile Host.        Mentor.         Artist.Monday, April 18,...
Author.        Speaker.       Columnist.       Producer.      Mobile Host.        Mentor.         Artist.Monday, April 18,...
Hey Scott,           can I pick           your brain           sometime?Monday, April 18, 2011
Instead:Monday, April 18, 2011
Monday, April 18, 2011
When I rent       your brain,       what can I        expect?Monday, April 18, 2011
Rent Scott’s Brain                                                                                                        ...
Author.        Speaker.       Columnist.       Producer.      Mobile Host.        Mentor.         Artist.Monday, April 18,...
‘                           What’s                            your                         nametag?Monday, April 18, 2011
Monday, April 18, 2011
Monday, April 18, 2011
Monday, April 18, 2011
My job is to be a                         resource to my                          audiences and                           ...
Monday, April 18, 2011
“Yeah, but what if              I’m a cheapskate                and don’t want to              give you any money?”Monday,...
Monday, April 18, 2011
Monday, April 18, 2011
Monday, April 18, 2011
Monday, April 18, 2011
Monday, April 18, 2011
Monday, April 18, 2011
Monday, April 18, 2011
MeMonday, April 18, 2011
Monday, April 18, 2011
GOODBYE,                         your name                         was Scott!Monday, April 18, 2011
Monday, April 18, 2011
Monday, April 18, 2011
Monday, April 18, 2011
*Is YOUR                  commitment                unquestionable?Monday, April 18, 2011
Monday, April 18, 2011
Consistency is                    far better than                     rare moments                     of greatness.Monday...
Monday, April 18, 2011
Monday, April 18, 2011
Monday, April 18, 2011
Monday, April 18, 2011
Monday, April 18, 2011
What do YOU see?Monday, April 18, 2011
Monday, April 18, 2011
*If they can’t              come up to you,             how will they ever get              get behind you?Monday, April 1...
The Nametag                           Principle                                 TMMonday, April 18, 2011
exerciseMonday, April 18, 2011
To be joinable                  is to be              ______________ .Monday, April 18, 2011
Most people only get            ONE THIRD           of the equation...Monday, April 18, 2011
Monday, April 18, 2011
Monday, April 18, 2011
Monday, April 18, 2011
To be              approachable           is to be three things:Monday, April 18, 2011
Monday, April 18, 2011
Trustable.Monday, April 18, 2011
Buyable.Monday, April 18, 2011
Call-back-able.Monday, April 18, 2011
Monday, April 18, 2011
Relatable.Monday, April 18, 2011
Listenable.Monday, April 18, 2011
Yessable.Monday, April 18, 2011
Monday, April 18, 2011
Referable.Monday, April 18, 2011
Brandable.Monday, April 18, 2011
Follow-up-able.Monday, April 18, 2011
Monday, April 18, 2011
Monday, April 18, 2011
Here’s what’s going              to happen:Monday, April 18, 2011
1. Demonstrate                          interest in the                         person, not just                          ...
Monday, April 18, 2011
Monday, April 18, 2011
Monday, April 18, 2011
Monday, April 18, 2011
Thank you nametag!Monday, April 18, 2011
Here’s what                         happened:Monday, April 18, 2011
Here’s the question            that matters:Monday, April 18, 2011
What do you                         see when you                         see people?Monday, April 18, 2011
Monday, April 18, 2011
“I see you.”Monday, April 18, 2011
280Monday, April 18, 2011
“We never                     got lazy                  with each other.”Monday, April 18, 2011
Monday, April 18, 2011
*What’s your                     best practice                  for making members                       feel seen?Monday,...
2. Being                          bought is                         not enough.Monday, April 18, 2011
Monday, April 18, 2011
Monday, April 18, 2011
Good brands                          are bought,                         great brands                         are joined.M...
To join a brand is to            CONNECT              with it on a             visceral level.Monday, April 18, 2011
To join a brand is to             ENGAGE             with it on a             human level.Monday, April 18, 2011
To join a brand is to               UNITE             with it on a            personal level.Monday, April 18, 2011
Otherwise                           people are just                         giving you money.Monday, April 18, 2011
You know what      your members want:Monday, April 18, 2011
Monday, April 18, 2011
Engagement                         is the only unit                           of marketing                          that m...
Monday, April 18, 2011
I don’t                pass them out                 to make people                 wear nametags.Monday, April 18, 2011
Monday, April 18, 2011
What matters          is that they join me          in that spontaneous           moment of human               interactio...
Monday, April 18, 2011
An act deepens   the emotional   connection   over time.Monday, April 18, 2011
My brand seeks to create:                             Acts of                            ________                         ...
Monday, April 18, 2011
Monday, April 18, 2011
Acts of connection                         in moments of isolation.Monday, April 18, 2011
Monday, April 18, 2011
Monday, April 18, 2011
Monday, April 18, 2011
Monday, April 18, 2011
Monday, April 18, 2011
My brand seeks to create:                             Acts of                            ________                         ...
3. Surrender                          is the new                            control.Monday, April 18, 2011
Monday, April 18, 2011
Monday, April 18, 2011
Monday, April 18, 2011
Monday, April 18, 2011
Monday, April 18, 2011
Monday, April 18, 2011
Enable members to        take your brand into        their own hands        by openly embracing           a fan mentality....
Monday, April 18, 2011
Monday, April 18, 2011
This demonstrates:                  Trust              Ownership             Vulnerability.Monday, April 18, 2011
Monday, April 18, 2011
Monday, April 18, 2011
Monday, April 18, 2011
Monday, April 18, 2011
Monday, April 18, 2011
Monday, April 18, 2011
*What’s your               best practice           surrendering control to               your members?Monday, April 18, 2011
4. Engagement                           is more than                          participation.Monday, April 18, 2011
Monday, April 18, 2011
Monday, April 18, 2011
Monday, April 18, 2011
Don’t make your             online efforts a           one way street.Monday, April 18, 2011
Monday, April 18, 2011
Monday, April 18, 2011
Monday, April 18, 2011
Monday, April 18, 2011
Monday, April 18, 2011
Monday, April 18, 2011
Interact with        people in a way no         other organization              can touch.Monday, April 18, 2011
Monday, April 18, 2011
Monday, April 18, 2011
Monday, April 18, 2011
Monday, April 18, 2011
Monday, April 18, 2011
Monday, April 18, 2011
Monday, April 18, 2011
Monday, April 18, 2011
Monday, April 18, 2011
Monday, April 18, 2011
Monday, April 18, 2011
Monday, April 18, 2011
Why this thing                           works:Monday, April 18, 2011
It’s fun.Monday, April 18, 2011
It’s funny.Monday, April 18, 2011
It’s organic.Monday, April 18, 2011
It taps into their                         creative flair.Monday, April 18, 2011
It meets them                         where they are.Monday, April 18, 2011
It flips the                         spotlight.Monday, April 18, 2011
It opens a                         direct channel.Monday, April 18, 2011
It provides                         free research.Monday, April 18, 2011
It doesn’t require                         much thought.Monday, April 18, 2011
It introduces an          element of intrigue.Monday, April 18, 2011
It never has a                         right or wrong                              answer.Monday, April 18, 2011
It spices up their daily           journey, giving them        a reason to reengage        over and over again.Monday, Apr...
It gives people space to           express themselves              on my platform.Monday, April 18, 2011
This type of   engagement involves:      Risk taking,      spontaneity  socially supported      co-creation.Monday, April ...
*What’s your                   best practice                for helping members               express themselves on       ...
Monday, April 18, 2011
Monday, April 18, 2011
Monday, April 18, 2011
What do YOU see?Monday, April 18, 2011
You see that                         face to face                           is making a                           comeback...
You see that being               approachable                isn’t a function                  of mindset.Monday, April 18...
You see that to       engage the people      who matter most, you        have to treat them           like people.Monday, ...
You see that your                humanity              is your brand’s           greatest competitive                 adva...
What do YOU see?Monday, April 18, 2011
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American Fraternal Alliance -- Keynote & Breakout

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Scott Ginsberg speaks at the annual conference of the American Fraternal Alliance. The keynote speech is about branding, the breakout about joinability.

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Transcript of "American Fraternal Alliance -- Keynote & Breakout"

  1. 1. Monday, April 18, 2011
  2. 2. What do YOU see?Monday, April 18, 2011
  3. 3. *What could I do in this moment that would be the exact OPPOSITE of everyone else?Monday, April 18, 2011
  4. 4. Monday, April 18, 2011
  5. 5. Monday, April 18, 2011
  6. 6. Monday, April 18, 2011
  7. 7. Monday, April 18, 2011
  8. 8. Monday, April 18, 2011
  9. 9. Monday, April 18, 2011
  10. 10. Monday, April 18, 2011
  11. 11. Monday, April 18, 2011
  12. 12. Monday, April 18, 2011
  13. 13. Monday, April 18, 2011
  14. 14. Monday, April 18, 2011
  15. 15. So:Monday, April 18, 2011
  16. 16. Monday, April 18, 2011
  17. 17. Monday, April 18, 2011
  18. 18. Monday, April 18, 2011
  19. 19. Monday, April 18, 2011
  20. 20. I have a commitment and a confession:Monday, April 18, 2011
  21. 21. Monday, April 18, 2011
  22. 22. Monday, April 18, 2011
  23. 23. Monday, April 18, 2011
  24. 24. Let me SUGGEST this:Monday, April 18, 2011
  25. 25. Monday, April 18, 2011
  26. 26. Let me ASK YA this:Monday, April 18, 2011
  27. 27. Monday, April 18, 2011
  28. 28. Monday, April 18, 2011
  29. 29. Fortunately:Monday, April 18, 2011
  30. 30. Monday, April 18, 2011
  31. 31. Monday, April 18, 2011
  32. 32. Monday, April 18, 2011
  33. 33. Monday, April 18, 2011
  34. 34. Monday, April 18, 2011
  35. 35. Monday, April 18, 2011
  36. 36. Monday, April 18, 2011
  37. 37. Monday, April 18, 2011
  38. 38. Monday, April 18, 2011
  39. 39. Monday, April 18, 2011
  40. 40. Here’s the reality:Monday, April 18, 2011
  41. 41. 41Monday, April 18, 2011
  42. 42. That’s my reality:Monday, April 18, 2011
  43. 43. I don’t know the first thing the fraternal industry.Monday, April 18, 2011
  44. 44. Monday, April 18, 2011
  45. 45. Here’s what I do know:Monday, April 18, 2011
  46. 46. I know what it’s like to feel anonymous.Monday, April 18, 2011
  47. 47. I know what it’s like to feel like your size is a disadvantage.Monday, April 18, 2011
  48. 48. I know what it’s like to feel like nobody wants to join you.Monday, April 18, 2011
  49. 49. What you do, matters.Monday, April 18, 2011
  50. 50. You’re not here because your job is to sell insurance.Monday, April 18, 2011
  51. 51. Your job is to help people put values in action.Monday, April 18, 2011
  52. 52. ‘ It’s not about the nametag.Monday, April 18, 2011
  53. 53. 53Monday, April 18, 2011
  54. 54. You actually let your son wear a nametag every single day?Monday, April 18, 2011
  55. 55. Cool.Monday, April 18, 2011
  56. 56. When people bring you their crazy ideas, what’s the first word out of your mouth?Monday, April 18, 2011
  57. 57. ‘ It’s not about the nametag.Monday, April 18, 2011
  58. 58. Monday, April 18, 2011
  59. 59. The real question:Monday, April 18, 2011
  60. 60. ‘ What’s your nametag?Monday, April 18, 2011
  61. 61. Monday, April 18, 2011
  62. 62. Practice.Monday, April 18, 2011
  63. 63. Monday, April 18, 2011
  64. 64. Monday, April 18, 2011
  65. 65. Monday, April 18, 2011
  66. 66. Monday, April 18, 2011
  67. 67. Monday, April 18, 2011
  68. 68. Monday, April 18, 2011
  69. 69. Monday, April 18, 2011
  70. 70. Practice.Monday, April 18, 2011
  71. 71. Monday, April 18, 2011
  72. 72. Monday, April 18, 2011
  73. 73. Monday, April 18, 2011
  74. 74. Monday, April 18, 2011
  75. 75. Branding is ______________ .Monday, April 18, 2011
  76. 76. TEXT your answer in five words or less to Scott’s cell: 314/374-3397 (no sexting you perverts)Monday, April 18, 2011
  77. 77. Branding is ______________ . 314/374-3397 (Not kidding about the sexting.)Monday, April 18, 2011
  78. 78. We did that for three reasons:Monday, April 18, 2011
  79. 79. Monday, April 18, 2011
  80. 80. I’m not here because I know branding:Monday, April 18, 2011
  81. 81. I’m not here because I teach branding:Monday, April 18, 2011
  82. 82. Monday, April 18, 2011
  83. 83. Monday, April 18, 2011
  84. 84. BRANDING is bringing your humanity to the moment.Monday, April 18, 2011
  85. 85. BRANDING is the best, highest version of yourself.Monday, April 18, 2011
  86. 86. BRANDING is how people experience you.Monday, April 18, 2011
  87. 87. BRANDING is how people experience themselves in relation to you.Monday, April 18, 2011
  88. 88. BRANDING is what you’re known for, what you’re known as and what you’re known for knowing.Monday, April 18, 2011
  89. 89. Branding is the price of admission.Monday, April 18, 2011
  90. 90. Monday, April 18, 2011
  91. 91. Having a cool logo.Monday, April 18, 2011
  92. 92. Dressing for success.Monday, April 18, 2011
  93. 93. Self-serving competitiveness.Monday, April 18, 2011
  94. 94. Getting ahead of people and moving up the ladder.Monday, April 18, 2011
  95. 95. Delivering an unforgettable, value-added unique selling proposition to stakeholders.Monday, April 18, 2011
  96. 96. Integrating a sequence of promises that align with organizational initiatives.Monday, April 18, 2011
  97. 97. Forcing people to memorize some empty, trite mission statement.Monday, April 18, 2011
  98. 98. Telling everyone you meet how awesome you are.Monday, April 18, 2011
  99. 99. Let me SUGGEST this:Monday, April 18, 2011
  100. 100. 1. Being different is no longer enough.Monday, April 18, 2011
  101. 101. Your brand must offer: purpose driven human uniquenessMonday, April 18, 2011
  102. 102. Monday, April 18, 2011
  103. 103. Monday, April 18, 2011
  104. 104. Just ask your kids:Monday, April 18, 2011
  105. 105. Monday, April 18, 2011
  106. 106. different is something you do deliberatelyMonday, April 18, 2011
  107. 107. unique is something you are inherentlyMonday, April 18, 2011
  108. 108. At my organization, we’re branding our ______________Monday, April 18, 2011
  109. 109. Monday, April 18, 2011
  110. 110. Monday, April 18, 2011
  111. 111. Monday, April 18, 2011
  112. 112. Monday, April 18, 2011
  113. 113. Monday, April 18, 2011
  114. 114. Monday, April 18, 2011
  115. 115. Monday, April 18, 2011
  116. 116. Monday, April 18, 2011
  117. 117. *Is your brand truly unique, or just different?Monday, April 18, 2011
  118. 118. 2. Branding comes from imagination, not millions.Monday, April 18, 2011
  119. 119. So, you’re small.Monday, April 18, 2011
  120. 120. Big deal. Big deal.Monday, April 18, 2011
  121. 121. Monday, April 18, 2011
  122. 122. Monday, April 18, 2011
  123. 123. Brands can create millions even if they didn’t take millions to create.Monday, April 18, 2011
  124. 124. Sioux City, Iowa (try to contain your excitement)Monday, April 18, 2011
  125. 125. Your officeMonday, April 18, 2011
  126. 126. Monday, April 18, 2011
  127. 127. Monday, April 18, 2011
  128. 128. “Flying sucks!”Monday, April 18, 2011
  129. 129. Monday, April 18, 2011
  130. 130. Monday, April 18, 2011
  131. 131. Monday, April 18, 2011
  132. 132. Monday, April 18, 2011
  133. 133. Monday, April 18, 2011
  134. 134. Don’t back away from perceived negatives.Monday, April 18, 2011
  135. 135. Monday, April 18, 2011
  136. 136. Small is beautiful.Monday, April 18, 2011
  137. 137. Small means you can be honest.Monday, April 18, 2011
  138. 138. Small means reinvent in real time.Monday, April 18, 2011
  139. 139. Small means you can interact with members directly and humanely.Monday, April 18, 2011
  140. 140. Small means you can respond to changing member needs immediately.Monday, April 18, 2011
  141. 141. Small means you can preserve the charm and intimacy of connecting personally.Monday, April 18, 2011
  142. 142. exerciseMonday, April 18, 2011
  143. 143. Small means you can ______________.Monday, April 18, 2011
  144. 144. Don’t go for bigness, go for greatness.Monday, April 18, 2011
  145. 145. 3. Always retain the emotional connection of your brand.Monday, April 18, 2011
  146. 146. Monday, April 18, 2011
  147. 147. Monday, April 18, 2011
  148. 148. Monday, April 18, 2011
  149. 149. Humans are emotional creatures: Not integers, categories or demographics.Monday, April 18, 2011
  150. 150. Let me SUGGEST this:Monday, April 18, 2011
  151. 151. Capture heartshare.Monday, April 18, 2011
  152. 152. Monday, April 18, 2011
  153. 153. Heartshare is the level of emotional responsiveness your brand commands.Monday, April 18, 2011
  154. 154. Monday, April 18, 2011
  155. 155. He didn’t have a plan, he had a dream, and he laid bare his belief.Monday, April 18, 2011
  156. 156. Monday, April 18, 2011
  157. 157. Figure out the emotion. you’re selling.Monday, April 18, 2011
  158. 158. Monday, April 18, 2011
  159. 159. If everybody did exactly what you said what would the world look like?Monday, April 18, 2011
  160. 160. Monday, April 18, 2011
  161. 161. Monday, April 18, 2011
  162. 162. If everybody did exactly what you said what would the world look like?Monday, April 18, 2011
  163. 163. Capture heartshare.Monday, April 18, 2011
  164. 164. When it’s your heart, you don’t have to prove to anybody that you can’t live without it.Monday, April 18, 2011
  165. 165. That’s branding.Monday, April 18, 2011
  166. 166. Monday, April 18, 2011
  167. 167. Monday, April 18, 2011
  168. 168. Monday, April 18, 2011
  169. 169. Monday, April 18, 2011
  170. 170. Monday, April 18, 2011
  171. 171. Monday, April 18, 2011
  172. 172. Monday, April 18, 2011
  173. 173. Monday, April 18, 2011
  174. 174. Monday, April 18, 2011
  175. 175. Monday, April 18, 2011
  176. 176. Monday, April 18, 2011
  177. 177. Monday, April 18, 2011
  178. 178. Follow the musicians.Monday, April 18, 2011
  179. 179. Monday, April 18, 2011
  180. 180. Monday, April 18, 2011
  181. 181. Monday, April 18, 2011
  182. 182. Monday, April 18, 2011
  183. 183. Monday, April 18, 2011
  184. 184. Monday, April 18, 2011
  185. 185. Monday, April 18, 2011
  186. 186. Monday, April 18, 2011
  187. 187. Monday, April 18, 2011
  188. 188. Monday, April 18, 2011
  189. 189. Monday, April 18, 2011
  190. 190. Monday, April 18, 2011
  191. 191. Monday, April 18, 2011
  192. 192. Monday, April 18, 2011
  193. 193. Monday, April 18, 2011
  194. 194. But there’s one thing missing:Monday, April 18, 2011
  195. 195. There are no COVER BANDS in the Rock ‘n Roll Hall of Fame.Monday, April 18, 2011
  196. 196. Yes, you can always play someone else’s material.Monday, April 18, 2011
  197. 197. Even when it seems easier.Monday, April 18, 2011
  198. 198. Earn a nice round of applause from the people who matter most.Monday, April 18, 2011
  199. 199. Make your own music.Monday, April 18, 2011
  200. 200. That’s branding.Monday, April 18, 2011
  201. 201. “So, Scott, what do you actually do all day?”Monday, April 18, 2011
  202. 202. My job is to be a resource to my audiences and clients.Monday, April 18, 2011
  203. 203. Monday, April 18, 2011
  204. 204. Author. Speaker. Columnist. Producer. Mobile Host. Mentor. Artist.Monday, April 18, 2011
  205. 205. Monday, April 18, 2011
  206. 206. Author. Speaker. Columnist. Producer. Mobile Host. Mentor. Artist.Monday, April 18, 2011
  207. 207. Author. Speaker. Columnist. Producer. Mobile Host. Mentor. Artist.Monday, April 18, 2011
  208. 208. Author. Speaker. Columnist. Producer. Mobile Host. Mentor. Artist.Monday, April 18, 2011
  209. 209. Author. Speaker. Columnist. Producer. Mobile Host. Mentor. Artist.Monday, April 18, 2011
  210. 210. Author. Speaker. Columnist. Producer. Mobile Host. Mentor. Artist.Monday, April 18, 2011
  211. 211. Hey Scott, can I pick your brain sometime?Monday, April 18, 2011
  212. 212. Instead:Monday, April 18, 2011
  213. 213. Monday, April 18, 2011
  214. 214. When I rent your brain, what can I expect?Monday, April 18, 2011
  215. 215. Rent Scott’s Brain WHAT WILL BE DIFFERENT IN SO, HERE’S YOUR LIFE AS A BRING AND I’LL IN A WITHOUT AND YOU BUT I’M WHAT THAT RESULT OF THIS ME YOUR: OFFER MY: SPACE OF: ANY: WILL BE: NOT YOUR: MEANS: RELATIONSHIP: • Brand. • Access. • Acceptance. • Agenda-pushing. • Accelerated. • 12-step sponsor. • I place ideas at your feet for • You will develop a daily • Business. • Advice. • Affirmation. • Bullshit. • Challenged. • 24-hour hotline. your consideration. practice. • Career. • Attitude. • Candor. • Cloning. • Clarified. • 411 call. • I will not lead you beyond • You will use writing to solve where I’m living or have your problems, drive your • Challenges. • Counsel. • Comfort. • Excuses. • Disturbed. • 911 dispatch. lived. success and achieve your • Concerns. • Creativity. • Compassion. • Fixing. • Energized. • Accountability partner. objectives. • I’m responsible to you, not • Content. • Ears. • Confidence. • Have-tos. • Enlarged. • Assembly line. responsible for you. • You will have productive • Dilemma. • Energy. • Confidentiality. • Formulas. • Enthused. • Babysitter. • The onus is on you to be dialogues with yourself. • Ideas. • Enthusiasm. • Creativity. • Judgment. • Expanded. • Boss. responsible to the wisdom • You will achieve my level of • Intuitions. • Examples. • Depth. • Musts. • Heard. • Change agent. provided. success without being my • We share the relationship clone. • Questions. • Experiences. • Enthusiasm. • Need-tos. • Infected. • Codependent but you own the results. • You will capture, own and • Roadblocks. • Feedback. • Facilitated discovery. • Prescriptions. • Inspired. • Daily Grind. convert your thoughts into • Will plant a seed and enable • Situation. • Frames. • Flexibility. • Scripts. • Invigorated. • Doormat. others to figure it out on money. • Stuckness. • Honesty. • Fun • Shoulds. • Met where you are. • Easy button. their own over time. • You will brand your own • Uncertainty. • Hope. • Gentle elbowing. • Superimposing. • More aware. • Editor. • You don’t act – you don’t language and turn your • Website. • Humor. • Honesty. • Motivated. • Final authority on life. grow. thoughts into value messages. • What Ifs. • Insight. • Helping and teaching. • Nourished. • Hand-holder. • You don’t ask – you don’t get. • You will accrue a creative • Knowledge. • Humility. • Pushed. • Muse. inventory. • Life lessons. • Imperfection. • Questioned. • Parent. • You drive the deliverables. • You will build an idea • Mistakes. • Insinuation, not imposition. • Refueled. • Pastor. • You must be mentorable factory. and pushable. • Models. • Intimacy. • Reminded. • Permanent leaning post. • You will propel your own • You must fully commit to • Observations. • Laser-like focus. • Renewed. • Physician. momentum by mastering this process. dependence avoidance • Opinions. • Learning. • Stirred. • Problem-solver. • You reach out to me when without be an island. • Passion. • Mutual respect. • Strengthened.` • Rabbi. you have a need. • You will build a DIY kit for • Perspective. • Openness. • Stretched. • Secretary. kicking your own ass. • Philosophy. • Patience. • Thinking differently. • Soul mate. • You will customize litmus • Presence. • Personal growth. • Thinking harder. • Spouse. tests and opportunity filters • Processes. • Playfulness. • Unblocked. • Therapist. for give yourself permission/discernment, • Questions. • Professionalism. • Uncomfortable. • Unlimited advice dispenser. decision-making processes. • Recommendations. • Relaxation. • Unleashed. • You will never be alone in • Reflections. • Reasonable response time. • Unstoppable. this journey. • Reservoir. • Responsive spirit. • You will fall in love with • Resources. • Safety. yourself. • Selfhood. • Specificity. • You will give your river a • Silliness. • Spontaneity. voice. • Sounding board. • Springboard-ness. • You will move your thinking forward. • Stillness. • Timely response. • You will be heard. • Stories. • Timely touchpoints. • You will delete average, • Strength. • Transparency. boring and anonymity out of • Thought process. • Trust. your career. • Time. • Understanding. • Truth. • Verbal mirror. • Wisdom. HELLO, my name is Scott! 7563 Oxford Drive #2S / St. Louis, MO 63105 / scott@hellomynameisscott.comMonday, April 18, 2011
  216. 216. Author. Speaker. Columnist. Producer. Mobile Host. Mentor. Artist.Monday, April 18, 2011
  217. 217. ‘ What’s your nametag?Monday, April 18, 2011
  218. 218. Monday, April 18, 2011
  219. 219. Monday, April 18, 2011
  220. 220. Monday, April 18, 2011
  221. 221. My job is to be a resource to my audiences and clients.Monday, April 18, 2011
  222. 222. Monday, April 18, 2011
  223. 223. “Yeah, but what if I’m a cheapskate and don’t want to give you any money?”Monday, April 18, 2011
  224. 224. Monday, April 18, 2011
  225. 225. Monday, April 18, 2011
  226. 226. Monday, April 18, 2011
  227. 227. Monday, April 18, 2011
  228. 228. Monday, April 18, 2011
  229. 229. Monday, April 18, 2011
  230. 230. Monday, April 18, 2011
  231. 231. MeMonday, April 18, 2011
  232. 232. Monday, April 18, 2011
  233. 233. GOODBYE, your name was Scott!Monday, April 18, 2011
  234. 234. Monday, April 18, 2011
  235. 235. Monday, April 18, 2011
  236. 236. Monday, April 18, 2011
  237. 237. *Is YOUR commitment unquestionable?Monday, April 18, 2011
  238. 238. Monday, April 18, 2011
  239. 239. Consistency is far better than rare moments of greatness.Monday, April 18, 2011
  240. 240. Monday, April 18, 2011
  241. 241. Monday, April 18, 2011
  242. 242. Monday, April 18, 2011
  243. 243. Monday, April 18, 2011
  244. 244. Monday, April 18, 2011
  245. 245. What do YOU see?Monday, April 18, 2011
  246. 246. Monday, April 18, 2011
  247. 247. *If they can’t come up to you, how will they ever get get behind you?Monday, April 18, 2011
  248. 248. The Nametag Principle TMMonday, April 18, 2011
  249. 249. exerciseMonday, April 18, 2011
  250. 250. To be joinable is to be ______________ .Monday, April 18, 2011
  251. 251. Most people only get ONE THIRD of the equation...Monday, April 18, 2011
  252. 252. Monday, April 18, 2011
  253. 253. Monday, April 18, 2011
  254. 254. Monday, April 18, 2011
  255. 255. To be approachable is to be three things:Monday, April 18, 2011
  256. 256. Monday, April 18, 2011
  257. 257. Trustable.Monday, April 18, 2011
  258. 258. Buyable.Monday, April 18, 2011
  259. 259. Call-back-able.Monday, April 18, 2011
  260. 260. Monday, April 18, 2011
  261. 261. Relatable.Monday, April 18, 2011
  262. 262. Listenable.Monday, April 18, 2011
  263. 263. Yessable.Monday, April 18, 2011
  264. 264. Monday, April 18, 2011
  265. 265. Referable.Monday, April 18, 2011
  266. 266. Brandable.Monday, April 18, 2011
  267. 267. Follow-up-able.Monday, April 18, 2011
  268. 268. Monday, April 18, 2011
  269. 269. Monday, April 18, 2011
  270. 270. Here’s what’s going to happen:Monday, April 18, 2011
  271. 271. 1. Demonstrate interest in the person, not just the potential.Monday, April 18, 2011
  272. 272. Monday, April 18, 2011
  273. 273. Monday, April 18, 2011
  274. 274. Monday, April 18, 2011
  275. 275. Monday, April 18, 2011
  276. 276. Thank you nametag!Monday, April 18, 2011
  277. 277. Here’s what happened:Monday, April 18, 2011
  278. 278. Here’s the question that matters:Monday, April 18, 2011
  279. 279. What do you see when you see people?Monday, April 18, 2011
  280. 280. Monday, April 18, 2011
  281. 281. “I see you.”Monday, April 18, 2011
  282. 282. 280Monday, April 18, 2011
  283. 283. “We never got lazy with each other.”Monday, April 18, 2011
  284. 284. Monday, April 18, 2011
  285. 285. *What’s your best practice for making members feel seen?Monday, April 18, 2011
  286. 286. 2. Being bought is not enough.Monday, April 18, 2011
  287. 287. Monday, April 18, 2011
  288. 288. Monday, April 18, 2011
  289. 289. Good brands are bought, great brands are joined.Monday, April 18, 2011
  290. 290. To join a brand is to CONNECT with it on a visceral level.Monday, April 18, 2011
  291. 291. To join a brand is to ENGAGE with it on a human level.Monday, April 18, 2011
  292. 292. To join a brand is to UNITE with it on a personal level.Monday, April 18, 2011
  293. 293. Otherwise people are just giving you money.Monday, April 18, 2011
  294. 294. You know what your members want:Monday, April 18, 2011
  295. 295. Monday, April 18, 2011
  296. 296. Engagement is the only unit of marketing that matters.Monday, April 18, 2011
  297. 297. Monday, April 18, 2011
  298. 298. I don’t pass them out to make people wear nametags.Monday, April 18, 2011
  299. 299. Monday, April 18, 2011
  300. 300. What matters is that they join me in that spontaneous moment of human interaction.Monday, April 18, 2011
  301. 301. Monday, April 18, 2011
  302. 302. An act deepens the emotional connection over time.Monday, April 18, 2011
  303. 303. My brand seeks to create: Acts of ________ in moments of _________.Monday, April 18, 2011
  304. 304. Monday, April 18, 2011
  305. 305. Monday, April 18, 2011
  306. 306. Acts of connection in moments of isolation.Monday, April 18, 2011
  307. 307. Monday, April 18, 2011
  308. 308. Monday, April 18, 2011
  309. 309. Monday, April 18, 2011
  310. 310. Monday, April 18, 2011
  311. 311. Monday, April 18, 2011
  312. 312. My brand seeks to create: Acts of ________ in moments of _________.Monday, April 18, 2011
  313. 313. 3. Surrender is the new control.Monday, April 18, 2011
  314. 314. Monday, April 18, 2011
  315. 315. Monday, April 18, 2011
  316. 316. Monday, April 18, 2011
  317. 317. Monday, April 18, 2011
  318. 318. Monday, April 18, 2011
  319. 319. Monday, April 18, 2011
  320. 320. Enable members to take your brand into their own hands by openly embracing a fan mentality.Monday, April 18, 2011
  321. 321. Monday, April 18, 2011
  322. 322. Monday, April 18, 2011
  323. 323. This demonstrates: Trust Ownership Vulnerability.Monday, April 18, 2011
  324. 324. Monday, April 18, 2011
  325. 325. Monday, April 18, 2011
  326. 326. Monday, April 18, 2011
  327. 327. Monday, April 18, 2011
  328. 328. Monday, April 18, 2011
  329. 329. Monday, April 18, 2011
  330. 330. *What’s your best practice surrendering control to your members?Monday, April 18, 2011
  331. 331. 4. Engagement is more than participation.Monday, April 18, 2011
  332. 332. Monday, April 18, 2011
  333. 333. Monday, April 18, 2011
  334. 334. Monday, April 18, 2011
  335. 335. Don’t make your online efforts a one way street.Monday, April 18, 2011
  336. 336. Monday, April 18, 2011
  337. 337. Monday, April 18, 2011
  338. 338. Monday, April 18, 2011
  339. 339. Monday, April 18, 2011
  340. 340. Monday, April 18, 2011
  341. 341. Monday, April 18, 2011
  342. 342. Interact with people in a way no other organization can touch.Monday, April 18, 2011
  343. 343. Monday, April 18, 2011
  344. 344. Monday, April 18, 2011
  345. 345. Monday, April 18, 2011
  346. 346. Monday, April 18, 2011
  347. 347. Monday, April 18, 2011
  348. 348. Monday, April 18, 2011
  349. 349. Monday, April 18, 2011
  350. 350. Monday, April 18, 2011
  351. 351. Monday, April 18, 2011
  352. 352. Monday, April 18, 2011
  353. 353. Monday, April 18, 2011
  354. 354. Monday, April 18, 2011
  355. 355. Why this thing works:Monday, April 18, 2011
  356. 356. It’s fun.Monday, April 18, 2011
  357. 357. It’s funny.Monday, April 18, 2011
  358. 358. It’s organic.Monday, April 18, 2011
  359. 359. It taps into their creative flair.Monday, April 18, 2011
  360. 360. It meets them where they are.Monday, April 18, 2011
  361. 361. It flips the spotlight.Monday, April 18, 2011
  362. 362. It opens a direct channel.Monday, April 18, 2011
  363. 363. It provides free research.Monday, April 18, 2011
  364. 364. It doesn’t require much thought.Monday, April 18, 2011
  365. 365. It introduces an element of intrigue.Monday, April 18, 2011
  366. 366. It never has a right or wrong answer.Monday, April 18, 2011
  367. 367. It spices up their daily journey, giving them a reason to reengage over and over again.Monday, April 18, 2011
  368. 368. It gives people space to express themselves on my platform.Monday, April 18, 2011
  369. 369. This type of engagement involves: Risk taking, spontaneity socially supported co-creation.Monday, April 18, 2011
  370. 370. *What’s your best practice for helping members express themselves on your online platform?Monday, April 18, 2011
  371. 371. Monday, April 18, 2011
  372. 372. Monday, April 18, 2011
  373. 373. Monday, April 18, 2011
  374. 374. What do YOU see?Monday, April 18, 2011
  375. 375. You see that face to face is making a comeback.Monday, April 18, 2011
  376. 376. You see that being approachable isn’t a function of mindset.Monday, April 18, 2011
  377. 377. You see that to engage the people who matter most, you have to treat them like people.Monday, April 18, 2011
  378. 378. You see that your humanity is your brand’s greatest competitive advantage.Monday, April 18, 2011
  379. 379. What do YOU see?Monday, April 18, 2011
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