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What do YOU see?
*What could I  do in this moment     that would bethe exact OPPOSITE   of everyone else?
I’m the weird one?
So:
Should you  wear anametag?
‘What’s your nametag?
What isit that you     do
What isit that you     do
‘ It’s nota nametag:
PERMISSION SLIP
SOCIAL OBJECT
PASSPORT
EXPERIMENT
ADVERTISEMENT
STATEMENT
What isit that you     do
What isit that you     do
to offer some challenges.
Let meSUGGEST  this:
Practice.
Practice.
Let meASK YA this:
Thereality is:
51
That’s myreality:
I don’t know the first thing about the   promotionalproducts industry:
Here’s whatI do know:
Your job is more than just slinging chotchkies.
Your job is toprevent invisibility.
Your job is to give voice topeople’s story.
Your job is to  give the pricelessgift of memorability.
So, that’syour job.
exercise
The worst way to promote your   business is______________ .
TEXT your answer infive words or less   to Scott’s cell: 314/374-3397     (no sexting you perverts)
The worst way to promote your   business is______________ . 314/374-3397    (No sexting you perverts.)
We did that forthree reasons:
1. Interaction is the engine of    revenue.
You’re in business tobecome known for a unique way of   interacting  with the world.
approachability
Interaction is the fulcrum pointof human decision.
fashion trendsthat are here to stay:
Contact is the new content.     Interactionis the new information.
Gaming consoles.  Computers. Smartphones.  Networking  equipment.
We don’t need more access to information,   we need moreaccess to each other.
2. Follow up with value.
What did Sammy   do right?
Demonstrate a  valid reasonfor his persistence.
Here’s   my favoritegift to give people:
LUNCH
Reflection.  Respectful.  Revelation.Social Elevation.
Give gifts,not burdens.
EXERCISE
*What gift have   you received thaterased the memory     every gift that    came before it?
3. Go beyond   the buy.
Good brands are bought,great brandsare joined.
To join a brand is to   CONNECT     with it on a    visceral level.
To join a brand is to    ENGAGE    with it on a    human level.
To join a brand is to      UNITE    with it on a   personal level.
When people    join you,the money follows.
Joinability  Audit        TM
Joinable means  subscribable:    You are a    publisher.
Joinable means  followable:You are syndicating    your brain.
Joinable means    stalkable:     You are a  virtual expert.
People may love to buy, but theylong to belong   even more.
So that’swhat I got:
And now for the   one question  everybody in theroom is silently asking:
“So, Scott, whatdo you actually do all day?”
My job is to be aresource to my audiences and    clients.
Author.  Speaker. Columnist. Producer.Mobile Host.  Mentor.   Artist.
Author.  Speaker. Columnist. Producer.Mobile Host.  Mentor.   Artist.
Author.  Speaker. Columnist. Producer.Mobile Host.  Mentor.   Artist.
Author.  Speaker. Columnist. Producer.Mobile Host.  Mentor.   Artist.
Author.  Speaker. Columnist. Producer.Mobile Host.  Mentor.   Artist.
Author.  Speaker. Columnist. Producer.Mobile Host.  Mentor.   Artist.
Hey Scott, can   I pick your brain sometime?
Instead:
When I rent your brain, what can I  expect?
Rent Scott’s Brain                                                                                                        ...
BRING             AND I’LL             IN A        ME YOUR:          OFFER MY:           SPACE OF:•   Brand.         •   A...
WITHOUT                AND YOU                  BUT I’M                    W         ANY:                 WILL BE:        ...
WHAT WILL BE                                                                    DIFFERENT IN                              ...
Author.  Speaker. Columnist. Producer.Mobile Host.  Mentor.   Artist.
What’‘s  yournametag?
“HOW TO MATTER”A BRANDTAG IDENTITY COLLAGE™Make your mission more than a statement @ brandtag.org
“So, Scott, whatdo you actually do all day?”
My job is to be aresource to my  audience and     clients.
I would love to become  part of your life     in some way.
Now, if you’re atotal cheapskate and don’t want togive me any money...
Me
GOODBYE,your namewas Scott!
*Is YOUR  commitmentunquestionable?
Consistency is far better than rare    moments  of greatness.
Whatthey did
Whatthey did
What do YOU see?
2011 Promotional Products Association
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2011 Promotional Products Association

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Scott Ginsberg, aka, "The Nametag Guy," delivers the keynote speech at the 2011 Promotional Products Association in Nashville.

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  • \n
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  • Really? Why not? Says who?\n\n
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  • EAST ST LOUIS\n
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  • isn’t miuch of an accomplushment...\n\nBut that’s not why I’m here.\nI’m not here today because I wear a nametag.\n\nI’m here because I’ve spent every waking hour of the past ten years of life LEVERAGING\n\n
  • leveraging\n
  • a simple idea\n
  • ...into a six figure enterprise\n\nTHIS ISN’T A BADGE - THIS IS A BRAND.\n\ntha’s the craxy part - that ten years ago I was knowas That guy who wears a nametag everyday. Now I”m know as That guy who MADE A CAREER out of wearing a nametag everyday.\n\n\n
  • and so, for the next ninety minutes, I’m yours.\n\n\n
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  • a nametag everyday - contrary to what the cartoon says, my goal is not to get us all to stick nametags on and hold hands across the globe and start singing we are the world. OK, this sin’t Seinfeld. --- SO, that’s what we’re NOT going to talk about today. Instead, And so, I’m going to talk about the lessons learned from and the mistakes made during the past 3,225 days of how, by some miracle, leveraging \n
  • What’s written on it? And more importantly, who writes it? Because you can’t outsource reputation.\n
  • this isn’t a badge - it’s a brand.\n
  • WHAT DO YOU DO, HAVE, BECOME -- THAT IS ALL OF THOSE THINGS. THAT’S YOUR NAMETAG\n
  • this isn’t a badge - it’s a brand.\n
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  • HERE’S WHAT YOU SEE: Short description\n\n
  • PASSPORT\n
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  • WHAT DO YOU DO, HAVE, BECOME -- THAT IS ALL OF THOSE THINGS. THAT’S YOUR NAMETAG\n
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  • You want to matter.\nYou want to stay rare.\nYou want to inject soul.\nYou want to delete average.\n\nYou want to play for keeps.\nYou want to reach the world.\nYou want to capture heartshare.\n\nYou want to give yourself away.\nYou want to focus your face off.\nYou want to treat people like people.\nYou want to humanize the workplace.\nYou want to reach and engage the people who matter most.\nYou want to be taken seriously by the people who matter most.\n\nYou want to stamp out anonymity.\nYou want to slay your inner editor.\nYou want to give your river a voice.\nYou want to take the road less traveled.\nYou want to command attention everywhere.\nYou want to help people fall in love with themselves.\n\nYou want to advocate against normality.\nYou want to wage a war against the status quo.\nYou want to live the legacy that’s in your heart.\nYou want to overcome your addiction to permission.\nYou want to express yourself diversely and relentlessly.\n
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  • you know the old saying, “practice makes perfect?”\n\nno it doesn. practice doesn’t make perfect - practice makes PROFIT.\n\nwould you like to make some>\n
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  • the more you do on the 90, the better the 10 looks\n\n\nHOW COULD YOU MAKE THE INVISIBLE INESCAPABLE?\nGIVE THEM A BACKSTAGE PASS TO YOUR BUSINESS?\n\n\n
  • and so, notwithstanding my insanity, i wanted to share this image with you because\n
  • the more you do on the 90, the better the 10 looks\n\n\nHOW COULD YOU MAKE THE INVISIBLE INESCAPABLE?\nGIVE THEM A BACKSTAGE PASS TO YOUR BUSINESS?\n\n\n
  • the more you do on the 90, the better the 10 looks\n\n\nHOW COULD YOU MAKE THE INVISIBLE INESCAPABLE?\nGIVE THEM A BACKSTAGE PASS TO YOUR BUSINESS?\n\n\n
  • 1.\n2.Applaud everybody’s brilliance. Most people are more brilliant then they realize. They just need someone to reflect that brilliance back to them. That’s where you come in. If you want to unlock people’s awesomeness, it starts with the sincere belief that everyone has something worth sticking out there. Then, it’s just a matter of affirmation. For example, here’s what I do with my coaching clients: When someone says something brilliant, I usually say, “That’s a great insight! Have you written about that yet?” Now, most people say no. Either because they’re not disciplined enough to capture the majority of their brilliance; or because they don’t believe that they possess brilliance. So, what I usually do is write down their insight FOR them. Right then and there. In my journal. In front of their eyes. This honors their thoughts and demonstrates listening. Then, later on that day, I’ll email their words back to them with a note that says, “Once again, great insight! But if you don’t write this down, I’m going to steal it from you and take credit for it.” Whose brilliance needs reflecting and applauding? How are you laying a foundation of affirmation? And what would happen if you attended to everyone you encountered as a brilliant person who had something unique to stick out there?\n\n
  • \nI have NO IDEA what it takes to (x)\nWhat I do know is how it feels to (x).\nBecause I’m not familiar with your business, I’m the perfect person to talk to about it. \n
  • \nI have NO IDEA what it takes to (x)\nWhat I do know is how it feels to (x).\nBecause I’m not familiar with your business, I’m the perfect person to talk to about it. \n
  • \nI have NO IDEA what it takes to (x)\nWhat I do know is how it feels to (x).\nBecause I’m not familiar with your business, I’m the perfect person to talk to about it. \n
  • \nI have NO IDEA what it takes to (x)\nWhat I do know is how it feels to (x).\nBecause I’m not familiar with your business, I’m the perfect person to talk to about it. \n
  • \nI have NO IDEA what it takes to (x)\nWhat I do know is how it feels to (x).\nBecause I’m not familiar with your business, I’m the perfect person to talk to about it. \n
  • \nI have NO IDEA what it takes to (x)\nWhat I do know is how it feels to (x).\nBecause I’m not familiar with your business, I’m the perfect person to talk to about it. \n
  • And because my job is to be a writer, what I’ve done is SCOURED all of my books and put together a collection of ideas to make your job easier.\n
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  • Branding is the best, highest version of yourself – and how other people experience themselves in relation TO that self. \n\n
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  • Branding is the best, highest version of yourself – and how other people experience themselves in relation TO that self. \n\n
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  • You’re in business to become known for a unique way of interacting with the world. \n\nTo interact with people in a way that nobody else can touch.\n
  • You are not in business to sell stuff.\nYou’re in business to become known for a unique way of interacting with the world. \nTo interact with people in a way that nobody else can touch.\n
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  • You’re in business to become known for a unique way of interacting with the world. \n\nI have NO IDEA what it takes to (x)\nWhat I do know is how it feels to (x).\nBecause I’m not familiar with your business, I’m the perfect person to talk to about it. \n
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  • You’re in business to become known for a unique way of interacting with the world. \n\nI have NO IDEA what it takes to (x)\nWhat I do know is how it feels to (x).\nBecause I’m not familiar with your business, I’m the perfect person to talk to about it. \n
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  • CONTACT IS THE NEW CONTENT\n
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  • wireless gaming consoles, personal computers, tablets, smartphones, and networking equipment – none \n
  • CONTACT IS THE NEW CONTENT\n
  • isn’t miuch of an accomplushment...\n\nBut that’s not why I’m here.\nI’m not here today because I wear a nametag.\n\nI’m here because I’ve spent every waking hour of the past ten years of life LEVERAGING\n\n
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  • CONTACT IS THE NEW CONTENT\n
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  • CONTACT IS THE NEW CONTENT\n
  • And because my job is to be a writer, what I’ve done is SCOURED all of my books and put together a collection of ideas to make your job easier.\n
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  • ESSENTIAL\n
  • CONTACT IS THE NEW CONTENT\n
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  • think about what underleveraged assets you might be able to exploit. Think about what populations of readers, customers or subscribers you might be able to attend to in a delightfully shocking way. \n
  • isn’t miuch of an accomplushment...\n\nBut that’s not why I’m here.\nI’m not here today because I wear a nametag.\n\nI’m here because I’ve spent every waking hour of the past ten years of life LEVERAGING\n\n
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  • There is a high correlation between those who avail themselves and their ideas and those who are successful\n\n
  • To join a brand is to connect with it on a visceral level.\nTo join a brand is to engage with it on a human level.\nTo join a brand is to unite with it on a personal level.\n\n
  • To join a brand is to connect with it on a visceral level.\nTo join a brand is to engage with it on a human level.\nTo join a brand is to unite with it on a personal level.\n\n
  • OTHERWISE PEOPLE ARE\nJUST GIVING YOU MONEY\n\n
  • constantly replay mental reruns of past moments when the caring ratio exploded.\n
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  • this isn’t a badge - it’s a brand.\n
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  • To join a brand is to connect with it on a visceral level.\nTo join a brand is to engage with it on a human level.\nTo join a brand is to unite with it on a personal level.\n\n
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  • To join a brand is to connect with it on a visceral level.\nTo join a brand is to engage with it on a human level.\nTo join a brand is to unite with it on a personal level.\n\n
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  • To join a brand is to connect with it on a visceral level.\nTo join a brand is to engage with it on a human level.\nTo join a brand is to unite with it on a personal level.\n\n
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  • \n1.Know the emotion you’re selling. That’s what makes people’s hearts engage: When they have a handle to latch onto. But without that specific emotion, they’ll never gain a deeper understanding of which pervasive, expensive and relevant problem your work solves. Last month, I spent a few hours during my annual company retreat reflecting on this very issue. I thought long and hard about the emotions connected to my brand as a writer, speaker, mentor and entrepreneur. And here what I came up with: I delete average. I advocate against normality. I take people’s hiding places away from them. I unload the guilt people have been carrying around for years. I kick people’s addiction to permission. I petition people to inject their personality into all they do. That’s just a small selection. My final list came out to about a hundred different emotions. Pretty cool exercise. Might want to give it a shot. The point is: If you want to capture heartshare, you have to peel away the superficiality. After all, your mission is more than a statement. How will you bring your cause to life?\n\n
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  • \n1.Know the emotion you’re selling. That’s what makes people’s hearts engage: When they have a handle to latch onto. But without that specific emotion, they’ll never gain a deeper understanding of which pervasive, expensive and relevant problem your work solves. Last month, I spent a few hours during my annual company retreat reflecting on this very issue. I thought long and hard about the emotions connected to my brand as a writer, speaker, mentor and entrepreneur. And here what I came up with: I delete average. I advocate against normality. I take people’s hiding places away from them. I unload the guilt people have been carrying around for years. I kick people’s addiction to permission. I petition people to inject their personality into all they do. That’s just a small selection. My final list came out to about a hundred different emotions. Pretty cool exercise. Might want to give it a shot. The point is: If you want to capture heartshare, you have to peel away the superficiality. After all, your mission is more than a statement. How will you bring your cause to life?\n\n
  • \n1.Know the emotion you’re selling. That’s what makes people’s hearts engage: When they have a handle to latch onto. But without that specific emotion, they’ll never gain a deeper understanding of which pervasive, expensive and relevant problem your work solves. Last month, I spent a few hours during my annual company retreat reflecting on this very issue. I thought long and hard about the emotions connected to my brand as a writer, speaker, mentor and entrepreneur. And here what I came up with: I delete average. I advocate against normality. I take people’s hiding places away from them. I unload the guilt people have been carrying around for years. I kick people’s addiction to permission. I petition people to inject their personality into all they do. That’s just a small selection. My final list came out to about a hundred different emotions. Pretty cool exercise. Might want to give it a shot. The point is: If you want to capture heartshare, you have to peel away the superficiality. After all, your mission is more than a statement. How will you bring your cause to life?\n\n
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  • 1.\n2.Applaud everybody’s brilliance. Most people are more brilliant then they realize. They just need someone to reflect that brilliance back to them. That’s where you come in. If you want to unlock people’s awesomeness, it starts with the sincere belief that everyone has something worth sticking out there. Then, it’s just a matter of affirmation. For example, here’s what I do with my coaching clients: When someone says something brilliant, I usually say, “That’s a great insight! Have you written about that yet?” Now, most people say no. Either because they’re not disciplined enough to capture the majority of their brilliance; or because they don’t believe that they possess brilliance. So, what I usually do is write down their insight FOR them. Right then and there. In my journal. In front of their eyes. This honors their thoughts and demonstrates listening. Then, later on that day, I’ll email their words back to them with a note that says, “Once again, great insight! But if you don’t write this down, I’m going to steal it from you and take credit for it.” Whose brilliance needs reflecting and applauding? How are you laying a foundation of affirmation? And what would happen if you attended to everyone you encountered as a brilliant person who had something unique to stick out there?\n\n
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  • BRANDING YOUR SERVICE\n
  • BRANDING YOUR SERVICE\n
  • BRANDING YOUR SERVICE\n
  • BRANDING YOUR SERVICE\n
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  • HERE’S THE QUESTION THAT MATTERS: YOU’RE THINKING DUDE I WOULD NEVER WEAR A NAMETAG EVERY DAY - YOU ALREADY DO. YOU JUST HAVEN’T FIGURED OUT WHAT IT SAYS YES\n
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  • \n1.Know the emotion you’re selling. That’s what makes people’s hearts engage: When they have a handle to latch onto. But without that specific emotion, they’ll never gain a deeper understanding of which pervasive, expensive and relevant problem your work solves. Last month, I spent a few hours during my annual company retreat reflecting on this very issue. I thought long and hard about the emotions connected to my brand as a writer, speaker, mentor and entrepreneur. And here what I came up with: I delete average. I advocate against normality. I take people’s hiding places away from them. I unload the guilt people have been carrying around for years. I kick people’s addiction to permission. I petition people to inject their personality into all they do. That’s just a small selection. My final list came out to about a hundred different emotions. Pretty cool exercise. Might want to give it a shot. The point is: If you want to capture heartshare, you have to peel away the superficiality. After all, your mission is more than a statement. How will you bring your cause to life?\n\n
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  • \n1.Know the emotion you’re selling. That’s what makes people’s hearts engage: When they have a handle to latch onto. But without that specific emotion, they’ll never gain a deeper understanding of which pervasive, expensive and relevant problem your work solves. Last month, I spent a few hours during my annual company retreat reflecting on this very issue. I thought long and hard about the emotions connected to my brand as a writer, speaker, mentor and entrepreneur. And here what I came up with: I delete average. I advocate against normality. I take people’s hiding places away from them. I unload the guilt people have been carrying around for years. I kick people’s addiction to permission. I petition people to inject their personality into all they do. That’s just a small selection. My final list came out to about a hundred different emotions. Pretty cool exercise. Might want to give it a shot. The point is: If you want to capture heartshare, you have to peel away the superficiality. After all, your mission is more than a statement. How will you bring your cause to life?\n\n
  • \n1.Know the emotion you’re selling. That’s what makes people’s hearts engage: When they have a handle to latch onto. But without that specific emotion, they’ll never gain a deeper understanding of which pervasive, expensive and relevant problem your work solves. Last month, I spent a few hours during my annual company retreat reflecting on this very issue. I thought long and hard about the emotions connected to my brand as a writer, speaker, mentor and entrepreneur. And here what I came up with: I delete average. I advocate against normality. I take people’s hiding places away from them. I unload the guilt people have been carrying around for years. I kick people’s addiction to permission. I petition people to inject their personality into all they do. That’s just a small selection. My final list came out to about a hundred different emotions. Pretty cool exercise. Might want to give it a shot. The point is: If you want to capture heartshare, you have to peel away the superficiality. After all, your mission is more than a statement. How will you bring your cause to life?\n\n
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  • Everything’s a performance. Everybody’s watching. Every conversation matters. And the Internet is forever.\n
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  • isn’t miuch of an accomplushment...\n\nBut that’s not why I’m here.\nI’m not here today because I wear a nametag.\n\nI’m here because I’ve spent every waking hour of the past ten years of life LEVERAGING\n\n
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  • WHAT DO YOU DO, HAVE, BECOME -- THAT IS ALL OF THOSE THINGS. THAT’S YOUR NAMETAG\n
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  • Transcript of "2011 Promotional Products Association"

    1. 1. What do YOU see?
    2. 2. *What could I do in this moment that would bethe exact OPPOSITE of everyone else?
    3. 3. I’m the weird one?
    4. 4. So:
    5. 5. Should you wear anametag?
    6. 6. ‘What’s your nametag?
    7. 7. What isit that you do
    8. 8. What isit that you do
    9. 9. ‘ It’s nota nametag:
    10. 10. PERMISSION SLIP
    11. 11. SOCIAL OBJECT
    12. 12. PASSPORT
    13. 13. EXPERIMENT
    14. 14. ADVERTISEMENT
    15. 15. STATEMENT
    16. 16. What isit that you do
    17. 17. What isit that you do
    18. 18. to offer some challenges.
    19. 19. Let meSUGGEST this:
    20. 20. Practice.
    21. 21. Practice.
    22. 22. Let meASK YA this:
    23. 23. Thereality is:
    24. 24. 51
    25. 25. That’s myreality:
    26. 26. I don’t know the first thing about the promotionalproducts industry:
    27. 27. Here’s whatI do know:
    28. 28. Your job is more than just slinging chotchkies.
    29. 29. Your job is toprevent invisibility.
    30. 30. Your job is to give voice topeople’s story.
    31. 31. Your job is to give the pricelessgift of memorability.
    32. 32. So, that’syour job.
    33. 33. exercise
    34. 34. The worst way to promote your business is______________ .
    35. 35. TEXT your answer infive words or less to Scott’s cell: 314/374-3397 (no sexting you perverts)
    36. 36. The worst way to promote your business is______________ . 314/374-3397 (No sexting you perverts.)
    37. 37. We did that forthree reasons:
    38. 38. 1. Interaction is the engine of revenue.
    39. 39. You’re in business tobecome known for a unique way of interacting with the world.
    40. 40. approachability
    41. 41. Interaction is the fulcrum pointof human decision.
    42. 42. fashion trendsthat are here to stay:
    43. 43. Contact is the new content. Interactionis the new information.
    44. 44. Gaming consoles. Computers. Smartphones. Networking equipment.
    45. 45. We don’t need more access to information, we need moreaccess to each other.
    46. 46. 2. Follow up with value.
    47. 47. What did Sammy do right?
    48. 48. Demonstrate a valid reasonfor his persistence.
    49. 49. Here’s my favoritegift to give people:
    50. 50. LUNCH
    51. 51. Reflection. Respectful. Revelation.Social Elevation.
    52. 52. Give gifts,not burdens.
    53. 53. EXERCISE
    54. 54. *What gift have you received thaterased the memory every gift that came before it?
    55. 55. 3. Go beyond the buy.
    56. 56. Good brands are bought,great brandsare joined.
    57. 57. To join a brand is to CONNECT with it on a visceral level.
    58. 58. To join a brand is to ENGAGE with it on a human level.
    59. 59. To join a brand is to UNITE with it on a personal level.
    60. 60. When people join you,the money follows.
    61. 61. Joinability Audit TM
    62. 62. Joinable means subscribable: You are a publisher.
    63. 63. Joinable means followable:You are syndicating your brain.
    64. 64. Joinable means stalkable: You are a virtual expert.
    65. 65. People may love to buy, but theylong to belong even more.
    66. 66. So that’swhat I got:
    67. 67. And now for the one question everybody in theroom is silently asking:
    68. 68. “So, Scott, whatdo you actually do all day?”
    69. 69. My job is to be aresource to my audiences and clients.
    70. 70. Author. Speaker. Columnist. Producer.Mobile Host. Mentor. Artist.
    71. 71. Author. Speaker. Columnist. Producer.Mobile Host. Mentor. Artist.
    72. 72. Author. Speaker. Columnist. Producer.Mobile Host. Mentor. Artist.
    73. 73. Author. Speaker. Columnist. Producer.Mobile Host. Mentor. Artist.
    74. 74. Author. Speaker. Columnist. Producer.Mobile Host. Mentor. Artist.
    75. 75. Author. Speaker. Columnist. Producer.Mobile Host. Mentor. Artist.
    76. 76. Hey Scott, can I pick your brain sometime?
    77. 77. Instead:
    78. 78. When I rent your brain, what can I expect?
    79. 79. Rent Scott’s Brain WHAT WILL BE DIFFERENT IN SO, HERE’S YOUR LIFE AS A BRING AND I’LL IN A WITHOUT AND YOU BUT I’M WHAT THAT RESULT OF THIS ME YOUR: OFFER MY: SPACE OF: ANY: WILL BE: NOT YOUR: MEANS: RELATIONSHIP:• Brand. • Access. • Acceptance. • Agenda-pushing. • Accelerated. • 12-step sponsor. • I place ideas at your feet for • You will develop a daily• Business. • Advice. • Affirmation. • Bullshit. • Challenged. • 24-hour hotline. your consideration. practice.• Career. • Attitude. • Candor. • Cloning. • Clarified. • 411 call. • I will not lead you beyond • You will use writing to solve where I’m living or have your problems, drive your• Challenges. • Counsel. • Comfort. • Excuses. • Disturbed. • 911 dispatch. lived. success and achieve your• Concerns. • Creativity. • Compassion. • Fixing. • Energized. • Accountability partner. objectives. • I’m responsible to you, not• Content. • Ears. • Confidence. • Have-tos. • Enlarged. • Assembly line. responsible for you. • You will have productive• Dilemma. • Energy. • Confidentiality. • Formulas. • Enthused. • Babysitter. • The onus is on you to be dialogues with yourself.• Ideas. • Enthusiasm. • Creativity. • Judgment. • Expanded. • Boss. responsible to the wisdom • You will achieve my level of• Intuitions. • Examples. • Depth. • Musts. • Heard. • Change agent. provided. success without being my • We share the relationship clone.• Questions. • Experiences. • Enthusiasm. • Need-tos. • Infected. • Codependent but you own the results. • You will capture, own and• Roadblocks. • Feedback. • Facilitated discovery. • Prescriptions. • Inspired. • Daily Grind. convert your thoughts into • Will plant a seed and enable• Situation. • Frames. • Flexibility. • Scripts. • Invigorated. • Doormat. others to figure it out on money.• Stuckness. • Honesty. • Fun • Shoulds. • Met where you are. • Easy button. their own over time. • You will brand your own• Uncertainty. • Hope. • Gentle elbowing. • Superimposing. • More aware. • Editor. • You don’t act – you don’t language and turn your• Website. • Humor. • Honesty. • Motivated. • Final authority on life. grow. thoughts into value messages.• What Ifs. • Insight. • Helping and teaching. • Nourished. • Hand-holder. • You don’t ask – you don’t get. • You will accrue a creative • Knowledge. • Humility. • Pushed. • Muse. inventory. • Life lessons. • Imperfection. • Questioned. • Parent. • You drive the deliverables. • You will build an idea • Mistakes. • Insinuation, not imposition. • Refueled. • Pastor. • You must be mentorable factory. and pushable. • Models. • Intimacy. • Reminded. • Permanent leaning post. • You will propel your own • You must fully commit to • Observations. • Laser-like focus. • Renewed. • Physician. momentum by mastering this process. dependence avoidance • Opinions. • Learning. • Stirred. • Problem-solver. • You reach out to me when without be an island. • Passion. • Mutual respect. • Strengthened.` • Rabbi. you have a need. • You will build a DIY kit for • Perspective. • Openness. • Stretched. • Secretary. kicking your own ass. • Philosophy. • Patience. • Thinking differently. • Soul mate. • You will customize litmus • Presence. • Personal growth. • Thinking harder. • Spouse. tests and opportunity filters • Processes. • Playfulness. • Unblocked. • Therapist. for give yourself permission/discernment, • Questions. • Professionalism. • Uncomfortable. • Unlimited advice dispenser. decision-making processes. • Recommendations. • Relaxation. • Unleashed. • You will never be alone in • Reflections. • Reasonable response time. • Unstoppable. this journey. • Reservoir. • Responsive spirit. • You will fall in love with • Resources. • Safety. yourself. • Selfhood. • Specificity. • You will give your river a • Silliness. • Spontaneity. voice. • Sounding board. • Springboard-ness. • You will move your thinking forward. • Stillness. • Timely response. • You will be heard. • Stories. • Timely touchpoints. • You will delete average, • Strength. • Transparency. boring and anonymity out of • Thought process. • Trust. your career. • Time. • Understanding. • Truth. • Verbal mirror. • Wisdom. HELLO, my name is Scott! 7563 Oxford Drive #2S / St. Louis, MO 63105 / scott@hellomynameisscott.com
    80. 80. BRING AND I’LL IN A ME YOUR: OFFER MY: SPACE OF:• Brand. • Access. • Acceptance. •• Business. • Advice. • Affirmation. •• Career. • Attitude. • Candor. •• Challenges. • Counsel. • Comfort. •• Concerns. • Creativity. • Compassion. •• Content. • Ears. • Confidence. •• Dilemma. • Energy. • Confidentiality. •• Ideas. • Enthusiasm. • Creativity. •• Intuitions. • Examples. • Depth. •• Questions. • Experiences. • Enthusiasm. •• Roadblocks. • Feedback. • Facilitated discovery. •• Situation. • Frames. • Flexibility. •• Stuckness. • Honesty. • Fun •• Uncertainty. • Hope. • Gentle elbowing. •• Website. • Humor. • Honesty.
    81. 81. WITHOUT AND YOU BUT I’M W ANY: WILL BE: NOT YOUR:• Agenda-pushing. • Accelerated. • 12-step sponsor. • I pl• Bullshit. • Challenged. • 24-hour hotline. you• Cloning. • Clarified. • 411 call. • Iw wh• Excuses. • Disturbed. • 911 dispatch. live• Fixing. • Energized. • Accountability partner. • I’m• Have-tos. • Enlarged. • Assembly line. res• Formulas. • Enthused. • Babysitter. • The• Judgment. • Expanded. • Boss. res• Musts. • Heard. • Change agent. pro• Need-tos. • Infected. • Codependent • We but• Prescriptions. • Inspired. • Daily Grind. • Wi• Scripts. • Invigorated. • Doormat. oth• Shoulds. • Met where you are. • Easy button. the• Superimposing. • More aware. • Editor. • You • Motivated. • Final authority on life. gro • Nourished. • Hand-holder. • You
    82. 82. WHAT WILL BE DIFFERENT IN SO, HERE’S YOUR LIFE AS A BUT I’M WHAT THAT RESULT OF THIS NOT YOUR: MEANS: RELATIONSHIP:• 12-step sponsor. • I place ideas at your feet for • You will develop a daily• 24-hour hotline. your consideration. practice.• 411 call. • I will not lead you beyond • You will use writing to solve where I’m living or have your problems, drive your• 911 dispatch. lived. success and achieve your• Accountability partner. objectives. • I’m responsible to you, not• Assembly line. responsible for you. • You will have productive• Babysitter. • The onus is on you to be dialogues with yourself.• Boss. responsible to the wisdom • You will achieve my level of• Change agent. provided. success without being my • We share the relationship clone.• Codependent but you own the results. • You will capture, own and• Daily Grind. convert your thoughts into • Will plant a seed and enable• Doormat. others to figure it out on money.• Easy button. their own over time. • You will brand your own• Editor. • You don’t act – you don’t language and turn your• Final authority on life. grow. thoughts into value messages.• Hand-holder. • You don’t ask – you don’t
    83. 83. Author. Speaker. Columnist. Producer.Mobile Host. Mentor. Artist.
    84. 84. What’‘s yournametag?
    85. 85. “HOW TO MATTER”A BRANDTAG IDENTITY COLLAGE™Make your mission more than a statement @ brandtag.org
    86. 86. “So, Scott, whatdo you actually do all day?”
    87. 87. My job is to be aresource to my audience and clients.
    88. 88. I would love to become part of your life in some way.
    89. 89. Now, if you’re atotal cheapskate and don’t want togive me any money...
    90. 90. Me
    91. 91. GOODBYE,your namewas Scott!
    92. 92. *Is YOUR commitmentunquestionable?
    93. 93. Consistency is far better than rare moments of greatness.
    94. 94. Whatthey did
    95. 95. Whatthey did
    96. 96. What do YOU see?
    1. A particular slide catching your eye?

      Clipping is a handy way to collect important slides you want to go back to later.

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