Guerrilla v. Marketing v. Now - Alex Cassoni - 2009 10 26

Guerrilla v. Marketing v. Now
By CASSONI

It’s 1810
Artist : Jacques-Louis David - 1800

Guerrilla Warfare

Guerrilla War
Guerrilla
=
small war

1983

Guerrilla Marketing?
“A BODY OF UNCONVENTIONAL
WAYS OF PERFORMING
MARKETING ACTIVITIES
ON A LOW BUDGET”

My take ...
Marketing activity done without permission
The art of getting big results from little spend
Roots are in graffiti
Image : Banksy

Why?
Flickr : embleton

Then big brands got involved

And Now?

Guerrilla Marketing has become cliché
Image : artistquoteoftheday.wordpress.com/2009/09/30/

Hijacking media

Create your own media

Innovate

Unsuspecting

A fresh approach... to going big

... to going small

... to going odd!

We’re in an era of...
Engagement/Entertainment
Interaction/participation
Creating conversation
Marketing... not necessarily advertising
...and above all IDEAS

To sum up
Credit - “The brand gap” by Marty Neumeier

The B bit
Credit - “The brand gap” by Marty Neumeier

Guerrilla v. Marketing v. Now - Alex Cassoni - 2009 10 26

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