Monetization of social netwokrs In search of the successful path on Balkans
Upcoming SlideShare
Loading in...5
×
 

Monetization of social netwokrs In search of the successful path on Balkans

on

  • 1,250 views

Review of the SB on Balkans, how do they use to monetize their traffic, trend for the development

Review of the SB on Balkans, how do they use to monetize their traffic, trend for the development

Statistics

Views

Total Views
1,250
Views on SlideShare
1,238
Embed Views
12

Actions

Likes
2
Downloads
19
Comments
0

4 Embeds 12

http://www.linkedin.com 7
http://www.cliveboulton.com 2
https://www.linkedin.com 2
http://www.slideshare.net 1

Accessibility

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

Monetization of social netwokrs In search of the successful path on Balkans Monetization of social netwokrs In search of the successful path on Balkans Presentation Transcript

  • Elena Lazarova Key Account Manager Neogen Bulgaria MONETIZATION OF SOCIAL NETWORKS in search of the successful path 06/05/09 © Neogen
  • Top Social Networks Balkans Bulgaria Moldova Romania Serbia 06/05/09 © Neogen
  • Specific metrics
    • Great popularity
    • Most page views made per visit
    • Longest time spent on site
    06/05/09 © Neogen
  • Audience
    • Proactive and initiative audience, young adults and teens, searching for new experience, for love, for fun and parties
    • They are interested in music, friendship, health, movies, travelling, mobile and gadgets
    • They have their own opinion for everything and like to express it online
    06/05/09 © Neogen
  • What are users doing online?
    • Watching video and pictures
    • Leaving comments
    • Voting for profiles
    • Doing chat
    • Creating networks
    • Sending messages
    06/05/09 © Neogen
  • How do we make money … 06/05/09 © Neogen
    • Provide solutions for branding
    • Provide solutions for PR
    • Provide solutions for e-commerce
  • Solutions for branding
    • User involvement:
    • Visitors
    • Social network
    • Brand performance
    • Influence
    • Engagement
    06/05/09 © Neogen
  • Socializing the brand
    • Goal: influence the target audience and deeply engage it with the brand
    • Tools: Premium banners, interactive initiatives, speaking in one language with the target group – brand profiles
    • Price per mile: 2e Min amount of views per campaign: 500 000
    • CTR-U~ 0,2 – 1,2 % Cost per influenced user ~ 0,4e
    06/05/09 © Neogen
  • Engagement marketing 06/05/09 © Neogen
  • Promotional messages
    • Goal is spreading the news about the brand or the product, popularization of the promotions, announcement for the events or trainings etc.
    • Messages targeting can be done by age, gender, place, interests, field of activity, education etc .
    • Average number of sent messages per campaign ~ 50 000 messages
    • Number of read messages ~ 15-25% Price per read message: 0.05e
    • Min period ~ 2 weeks Average amount/campaign: 500e
    06/05/09 © Neogen 50000 IBM Manpower
  • Solutions for e-commerce
    • Users leverage
    • Visitors
    • Social network
    • Sponsored links
    • Paid classifieds
    06/05/09 © Neogen
  • Classifieds and direct sponsored links
    • Promoted ad price ~ 25e
    • Number of clicks per campaign ~ 100
    • Min campaign period ~ 4 weeks
    • Sponsored link package price ~ 100e
    • Min number of clicks per campaign ~1000
    • Price per click: 0.1e
    • CTR ~ 0,05%
    06/05/09 © Neogen
  • Traffic vs. SMS
    • Voting
    06/05/09
    • Premium gifts
    • Premium badges
    • Premium listings
    • Sending more messages
    • Points to game
    • Mobile access
    © Neogen
  • Shares of the revenues 06/05/09 © Neogen
  • … more experience from global players 06/05/09 © Neogen
  • 06/05/09 © Neogen 06/05/09 © Neogen Networking worldwide
  • Branded applications and widgets 06/05/09 © Neogen One-to-one communication tool One-to-many communication tool
  • Hyper targeting
    • Social Banners
    • Virtual currency
    • Branded virtual gifts
    06/05/09 © Neogen
  • Events and Groups 06/05/09 © Neogen Engagement with the brand related topics Immediate feedback for participation in the event
  • Thank you! [email_address] 06/05/09 © Neogen