Make mytrip newsletter


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Make mytrip newsletter

  1. 1. WINTER SPECIAL NEWSLETTER [2012] an online portal which aims at travel-based products and services combined withempowering the traveler, was founded in the year excellent technology and dedicated customer service.2000 and has totally revolutionized the travelindustry ever since. Started by Deep Kalra, Make My Trip, as an online travel agency, offersMakeMyTrip began its operations in the US, the best deals on travel based products and servicesfollowed by its India operations being launched in at the most reasonable prices. Combining the ease of2005. Listed on NASDAQ as MMYT in the year online booking and reservation with hard-to-believe2010, MakeMyTrip has evolved into a one-stop shop prices, has been spearheading thefor all travel needs and it offers the widest range of travel industry, launching new and better options for the traveler ever since its inception.
  2. 2. Product Offerings : Flights Flight+Hotel Deals International Flights Hotels Holidays in India International Holidays Bus Rail Mobile Site Mobile Apps MICE B2B
  3. 3. Ticketvala, online bus ticketing platform provider has been acquired by MakeMyTrip (MMT). MMT andTicketvala both have not disclosed the acquisition amount. Ticketvala started its operation in mid 2006 and raised$2M in 2007 from Bangalore based Footprint Ventures. Ticketvala created a big buzz when it claimed to soldabove 1 million tickets in 2008.Ticketvala, part of Travis Internet Pvt. Ltd besides booking tickets online to end users provides booking terminalto travel agents and significant revenue is generated through their agent terminal, in short its a GDS for bus. Ticketvala possess huge bus inventory, large number of tie ups with Bus operators and covers thousands of routesin India. Ticketvala users are mainly from north and western region of India.Redbus is now the sole player left out in the Bus OTA and they have been giving stiff competition to Ticketvala.Anyone eyeing Redbus?So why MMT acquired ticketvala, possible reasons could be - Ticketvala will provide MMT a GDS for bus which was missing in their portfolio. Bus tickets is a mass market with huge volume and commission/markup is high when compared to air and traintickets, on an average Bus OTA gets Rs.50 per ticket worth Rs.300 More penetration for MMT in tier 2 and tier 3 cities through ticketvala agent terminal and it provides anopportunity for them to cross sell their Air ticketing terminal.
  4. 4. MakeMyTrip India Pvt. Ltd Tower A, SP Infocity 243, Udyog Vihar, Phase 1 Gurgaon, Haryana - 122016, IndiaPrinted & Published by:- Afzal , Prashant & Subhojit , SECTION C , On behalf of Business Communication Class.