Handbago.com - Secrets to building a thriving business using Drupal

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Presentation given at the 2009 Los Angeles Drupal Camp. Handbago is an online community and catalog for the handbag enthusiast. Focused on “All Things Handbags”, Handbago provides exclusive information about handbags, designers, online retail stores and celebrity style. The site allows handbag members, known as “Bagistas”, to post their own handbag reviews, search through thousands of handbags (in current and past seasons), and interact in an online community solely focused on designer handbags. Additionally, the Handbago blog provides full coverage on the latest handbag news, fashion, trends, events and celebrity style.

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Handbago.com - Secrets to building a thriving business using Drupal

  1. 1. Secrets to Creating a ThrivingBusiness Using Drupal. <br />Brian Meert & Kristina Moreno<br />
  2. 2.
  3. 3. Handbags 101<br />MEN<br />WOMEN<br />Try to Impress<br />
  4. 4. Handbags 101<br />WOMEN<br />OTHER WOMEN<br />Try to Impress<br />
  5. 5. Handbags 101<br />WOMEN<br />$75<br />Target<br />Technically, <br />they do the same thing. <br />$750<br />Lois Vuitton<br />
  6. 6. Handbags 101<br />WOMEN<br />MEN<br />$75<br />Target<br />… so do these.<br />$750<br />Lois Vuitton<br />
  7. 7. Needs for a Website Business<br />Solve A Problem<br />While Keeping Costs as Low as Possible<br />
  8. 8. Solve a Problem<br />No ability to see ALL designer handbags in a single place. <br />BLOGS<br />OPPORTUNITYProvide a full and rich catalog/database for Designer Handbags.<br />STORES<br />DESIGNERS<br />
  9. 9. Know Your Customer<br />
  10. 10. Know Your Customer<br />
  11. 11. Built on Drupal<br />Handbago built on Drupal 6<br />
  12. 12. Viewing Content<br />Views<br />Blocks<br />Panels<br />
  13. 13. Frontpage Slideshow<br />FrontPageSlideshow.net<br />About $30<br />
  14. 14. Drupal Templates<br />WorthAPost.com<br />$89.95<br />
  15. 15. Advertising<br />
  16. 16. Affiliates<br />www.cj.com<br />www.linkshare.com<br />www.shareasale.com<br />
  17. 17. Domain Names<br />www.godaddy.com<br />www.auctions.godaddy.com<br />www.justdropped.com<br />www.retailmenot.com<br />
  18. 18. Paid Roles<br />
  19. 19. Share This Module<br />
  20. 20. Social Media<br />
  21. 21. Search Engine Optimization<br />SEO Checklist Module<br />
  22. 22. Contact Information<br />Brian Meert<br />brian@handbago.com<br />Kristina Moreno<br />kristina@handbago.com<br />

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