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Trends in Interactive Media

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  • + helgetenno Helge Tennø 2 years ago
    And most importantly. If the media industry doesn’t give advertisers tools comparable to the innovation happening in the other parts of the digital universe, for how long will they be around to support them?
  • + helgetenno Helge Tennø 2 years ago
    Summing up: the three main trends
  • + helgetenno Helge Tennø 2 years ago
    We don’t need demographics. They don’t answer the question “why?” and they aren’t actionable.
  • + helgetenno Helge Tennø 2 years ago
    But does it help - at all - 'memans' aren’t any more interested in purchasing stuff when they are in the wrong mood or mode. Unless the media industry starts getting better at acquiring actionable data - and handing it back out to the advertisers, all this is no use.
  • + helgetenno Helge Tennø 2 years ago
    But this has suddenly become much cheaper. With the influx of facebook and other social networks, owning you profile and history, and being able to put this to use when targeting advertising - as their applications are exportable to other sites.
  • + helgetenno Helge Tennø 2 years ago
    And then we have the massive behemoth in the room - behavioral targeting. Identifying your whole net-life in order to identify what sort of ads you would be interested in.
  • + helgetenno Helge Tennø 2 years ago
    We have contextual advertising, with all it’s quirks and inaccuracies. But still proven to be effective.
  • + helgetenno Helge Tennø 2 years ago
    In all of this, what about advertising?
  • + helgetenno Helge Tennø 2 years ago
    Scott karp discusses on Publishing 2.0 if newspapers should focus on freshness or relevance...
  • + helgetenno Helge Tennø 2 years ago
    [IMAGERY MISSING FROM SLIDE]
    Time is also only a cognitive loyalty value. Creating loyalty only as long as you continue to be first.

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Trends in Interactive Media - Presentation Transcript

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  34. Thank you :o) http://www.slideshare.net/helgetenno www.180360720.no altnytterfarlig. tumblr.com helgetenno.type pad.com www.lenkepatruljen. no [email_address] www.screenplay.no

+ Helge TennøHelge Tennø, 2 years ago

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