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This is not the time for Big Lazy Brands

by Helge Tennø on Sep 07, 2009

  • 17,369 views

What are the challenges for FMCG brands in today's post digital landscape? Especially, how does Digital Media facilitate good marketing opportunities in this age?

What are the challenges for FMCG brands in today's post digital landscape? Especially, how does Digital Media facilitate good marketing opportunities in this age?

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digital fmcg mobile social internet marketing media branding brand brands advertising socialmedia strategy tech palo lazy idea alto media' eg social media 'social bi lazy brands touch planning communications commsplanning especiallly experience design personal shift

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This is not the time for Big Lazy Brands — Presentation Transcript