This is not the time for Big Lazy Brands
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This is not the time for Big Lazy Brands

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What are the challenges for FMCG brands in today's post digital landscape? Especially, how does Digital Media facilitate good marketing opportunities in this age?

What are the challenges for FMCG brands in today's post digital landscape? Especially, how does Digital Media facilitate good marketing opportunities in this age?

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This is not the time for Big Lazy Brands Presentation Transcript

  • 1. KONSEPTMODELL Deltagerstyrte Aktiviteter / Kart 02.Mars.2009 www.screenplay.no Helge Tennø Strategisk Leder / Digital Planner UTENFOR www.SCREENPLAY.no Universet BUTIKK FRA INNHOLD TIL TJENSTER HONNING- KART App. Wdg. INNENFOR Universet ARENAER FOR MERKEVARER... FELLE Mob. FERSKVARE 3scr. MOBIL ARENA SOSIALT FOR MERKEVARER... PLATTFORM OBJEKT RFID Del-icio-us effekten AKTIVITETER HOLD Herd / Swarm KUNNSKAP IN N SAMTA INFOMRASJON LE GNIST UNDERHOLDNING VERKTØY SMITTE Det må starte en samtale, VIRKEMIDDEL NOE Å mer en bre noe du ler SNAKKE OM av og sender videre. NEXT VERDI GENERATION PARTICIPATION STJELBART 5 GUIDELINES PORTA- BILITET OF COLLABORATION AKTIVERING