The New Brand Landscape 2

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10 comments

+ Henning von Vogelsang 2 months ago
Very nice presentation. A little bit jumping around with topics, but I kind of like that anarchist style. It contains the gist of what is happening out there. Pretty close to my theory of Brand Streams: http://bit.ly/1bxcB
+ Helge Tennø 5 months ago
Hi cbittar
The font is the Kozuka Gothic Pro, found on my Mac.

Best
Helge
+ cbittar 5 months ago
ah, Nice presentation man!
+ cbittar 5 months ago
Hello, what source (font) you used in this presentation?
+ khundear 6 months ago
Your presentations are very nice :)
+ Helge Tennø 7 months ago
Thank you :o)

The font is Kozuka Gothic, I think it comes with the mac OS. :o)
+ ofcourse 7 months ago
Nice one Helge, really good one... a lot to learn from it... 10x

P.S. Can u tell me please what fonts did u used?
+ Thiago Miranda S 7 months ago
Nice presentation.
Congrats
C-ya
+ Helge Tennø 7 months ago
Hi Yann.
Thank you for the nice comment.

Best
Helge
+ guest6102d3 7 months ago
It sometimes gets muddled up in so many ideas, but a very good summary of new brand territories.
Well done !
yann, Customer Experience Director (banking company, france)

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CONCEPT MODEL Participant initiated Activities / MAP 14.Mars.2009 www.screenplay.no Helge Tennø Strategisk Leder / Digital Planner OUTSIDE www.SCREENPLAY.no UNIVERSE IN-STORE FROM CONTENT TO SERVICES MAP INSIDE ARENAS UNIVERSE Wdg. FOR BRANDS App. SERENDIPITY Mob. FRESH MOBILE 3scr. ARENA SOCIAL PLATFORM OBJECT RFID FOR BRANDS... Del-icio-us EFFECT ACTIVITIES TENT Herd / Swarm CON KNOWLEDGE CONV ERSAT ION INFORMATION SPARK CONTAGION ENTERTAINMENT SOMETHING Det må starte en samtale, WORTH TOOLS mer en bre noe du ler TALKING av og sender videre. ABOUT VALUE NEXT GENERATION STEALABLE PARTICIPATION 5 PORTABILITY GUIDELINES OF COLLABORATION ACTIVATION

+ Helge Tennø, 7 months ago