The New Brand Landscape 2

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10 comments

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  • + core Henning von Vogelsang 3 months ago
    Very nice presentation. A little bit jumping around with topics, but I kind of like that anarchist style. It contains the gist of what is happening out there. Pretty close to my theory of Brand Streams: http://bit.ly/1bxcB
  • + helgetenno Helge Tennø 5 months ago
    Hi cbittar
    The font is the Kozuka Gothic Pro, found on my Mac.

    Best
    Helge
  • + cbittar cbittar 5 months ago
    ah, Nice presentation man!
  • + cbittar cbittar 5 months ago
    Hello, what source (font) you used in this presentation?
  • + khundear khundear 7 months ago
    Your presentations are very nice :)
  • + helgetenno Helge Tennø 7 months ago
    Thank you :o)

    The font is Kozuka Gothic, I think it comes with the mac OS. :o)
  • + ofcourse ofcourse 7 months ago
    Nice one Helge, really good one... a lot to learn from it... 10x

    P.S. Can u tell me please what fonts did u used?
  • + Sobolewski Thiago Miranda S 7 months ago
    Nice presentation.
    Congrats
    C-ya
  • + helgetenno Helge Tennø 8 months ago
    Hi Yann.
    Thank you for the nice comment.

    Best
    Helge
  • + guest6102d3 guest6102d3 8 months ago
    It sometimes gets muddled up in so many ideas, but a very good summary of new brand territories.
    Well done !
    yann, Customer Experience Director (banking company, france)
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The New Brand Landscape 2 - Presentation Transcript

  1. CONCEPT MODEL Participant initiated Activities / MAP 14.Mars.2009 www.screenplay.no Helge Tennø Strategisk Leder / Digital Planner OUTSIDE www.SCREENPLAY.no UNIVERSE IN-STORE FROM CONTENT TO SERVICES MAP INSIDE ARENAS UNIVERSE Wdg. FOR BRANDS App. SERENDIPITY Mob. FRESH MOBILE 3scr. ARENA SOCIAL PLATFORM OBJECT RFID FOR BRANDS... Del-icio-us EFFECT ACTIVITIES TENT Herd / Swarm CON KNOWLEDGE CONV ERSAT ION INFORMATION SPARK CONTAGION ENTERTAINMENT SOMETHING Det må starte en samtale, WORTH TOOLS mer en bre noe du ler TALKING av og sender videre. ABOUT VALUE NEXT GENERATION STEALABLE PARTICIPATION 5 PORTABILITY GUIDELINES OF COLLABORATION ACTIVATION

+ Helge TennøHelge Tennø, 8 months ago

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