The New Brand Landscape 2

by Helge Tennø on Mar 17, 2009

16,133 views

An updated edition of the older presentation The Next Brand Landscape. This presentation tries to explain the changes in digital media, it's effects and opportunities for marketers.

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An updated edition of the older presentation The Next Brand Landscape. This presentation tries to explain the changes in digital media, it's effects and opportunities for marketers.

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30 Embeds 2,261

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The New Brand Landscape 2 — Presentation Transcript

CONCEPT MODEL Participant initiated Activities / MAP 14.Mars.2009 www.screenplay.no Helge Tennø Strategisk Leder / Digital Planner OUTSIDE www.SCREENPLAY.no UNIVERSE IN-STORE FROM CONTENT TO SERVICES MAP INSIDE ARENAS UNIVERSE Wdg. FOR BRANDS App. SERENDIPITY Mob. FRESH MOBILE 3scr. ARENA SOCIAL PLATFORM OBJECT RFID FOR BRANDS... Del-icio-us EFFECT ACTIVITIES TENT Herd / Swarm CON KNOWLEDGE CONV ERSAT ION INFORMATION SPARK CONTAGION ENTERTAINMENT SOMETHING Det må starte en samtale, WORTH TOOLS mer en bre noe du ler TALKING av og sender videre. ABOUT VALUE NEXT GENERATION STEALABLE PARTICIPATION 5 PORTABILITY GUIDELINES OF COLLABORATION ACTIVATION

Dirk Schyvinck at Dexia Again lot of inspirations, Helge ! Even if I don't share your opinion on the role of content in bank brand experience .)- 2 months ago

Are you sure you want to Yes No

Ayesha Saeed , Marketing Research and communication at Public Sector very good ppt 2 years ago

shayanahmed WOW!
I am an Aspiring Marketeer , and you just inspired me. 2 years ago

Henning von Vogelsang , Founder at River Very nice presentation. A little bit jumping around with topics, but I kind of like that anarchist style. It contains the gist of what is happening out there. Pretty close to my theory of Brand Streams: http://bit.ly/1bxcB 2 years ago

Helge Tennø , Digital Director at Dinamo AS, Norway Hi cbittar
The font is the Kozuka Gothic Pro, found on my Mac.

Best
Helge 2 years ago

cbittar ah, Nice presentation man! 2 years ago

cbittar Hello, what source (font) you used in this presentation? 2 years ago

Dear Khem , Partner, Project Director at IC Web Co., Ltd. Your presentations are very nice :) 3 years ago

Helge Tennø , Digital Director at Dinamo AS, Norway Thank you :o)

The font is Kozuka Gothic, I think it comes with the mac OS. :o) 3 years ago

Of Course Creative at Of Course Creative Nice one Helge, really good one... a lot to learn from it... 10x

P.S. Can u tell me please what fonts did u used? 3 years ago

The New Brand Landscape 2

by Helge Tennø on Mar 17, 2009

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The New Brand Landscape 2 — Presentation Transcript