The New Brand Landscape 2
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The New Brand Landscape 2

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An updated edition of the older presentation The Next Brand Landscape. This presentation tries to explain the changes in digital media, it's effects and opportunities for marketers.

An updated edition of the older presentation The Next Brand Landscape. This presentation tries to explain the changes in digital media, it's effects and opportunities for marketers.

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  • Full Name Full Name Comment goes here.
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  • Again lot of inspirations, Helge ! Even if I don't share your opinion on the role of content in bank brand experience .)-
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  • very good ppt
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  • WOW!
    I am an Aspiring Marketeer , and you just inspired me.
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  • Very nice presentation. A little bit jumping around with topics, but I kind of like that anarchist style. It contains the gist of what is happening out there. Pretty close to my theory of Brand Streams: http://bit.ly/1bxcB
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  • Hi cbittar
    The font is the Kozuka Gothic Pro, found on my Mac.

    Best
    Helge
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    The New Brand Landscape 2 The New Brand Landscape 2 Presentation Transcript

    • CONCEPT MODEL Participant initiated Activities / MAP 14.Mars.2009 www.screenplay.no Helge Tennø Strategisk Leder / Digital Planner OUTSIDE www.SCREENPLAY.no UNIVERSE IN-STORE FROM CONTENT TO SERVICES MAP INSIDE ARENAS UNIVERSE Wdg. FOR BRANDS App. SERENDIPITY Mob. FRESH MOBILE 3scr. ARENA SOCIAL PLATFORM OBJECT RFID FOR BRANDS... Del-icio-us EFFECT ACTIVITIES TENT Herd / Swarm CON KNOWLEDGE CONV ERSAT ION INFORMATION SPARK CONTAGION ENTERTAINMENT SOMETHING Det må starte en samtale, WORTH TOOLS mer en bre noe du ler TALKING av og sender videre. ABOUT VALUE NEXT GENERATION STEALABLE PARTICIPATION 5 PORTABILITY GUIDELINES OF COLLABORATION ACTIVATION