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Ignite us
Ignite us
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Ignite us

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What is marketing in 2013? How do you ignite your ambassadors and the makers of things?

What is marketing in 2013? How do you ignite your ambassadors and the makers of things?

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  • 1. Ignite us How do we engage the makers online? Helge Tennø slideshare.net/helgetenno 180360720.no @congbo Image by Kamal Zharif on flickr.com
  • 2. five parts: Seven Five real/physicalCulture Passion trends guidelines world
  • 3. Culture Part 1: Culture: “we must try to put ourselves inside their skin and look at us through their eyes just to understand the thoughts that lie behind their decisions and their actions” - Robert S. McNamara, The Fog of warImage by Dot! on Flickr.com
  • 4. Culture
  • 5. Culture“I’ve never met a company that understood its customers”
  • 6. Culture
  • 7. Culture
  • 8. Culture specially goes for digital technologythis e
  • 9. Cultureproof!
  • 10. CultureHMV and Jessops are both inadministration.It’s not that people don’twant to buy things, rather ..they want more than justto buy things
  • 11. Cultureproof!
  • 12. Culture proof!“Whether physically or through connected technologies, shopping is still best experienced socially” - PSFK Future of Retail report
  • 13. Culture times are changing / nothing lasts forever“the stone age didn’t end because we ran out of stone..” - Richard Sears - image by Zanthia on flickr.com
  • 14. Culture
  • 15. Culture
  • 16. ing is a mechanism for creating needadvertis
  • 17. Culture
  • 18. Culture
  • 19. Culturethen:
  • 20. Culturenow:
  • 21. Culture
  • 22. Culture ...passion.....the problem with these venture firms is that they target short term success, but makers don’t wan’t short term success, the want to create a living, to spend their life doing something their passionate about.. Jonas Feiring
  • 23. Culture
  • 24. Seven trendsPart 2:
  • 25. Seventrends
  • 26. Seventrends
  • 27. Seventrends
  • 28. Seventrends
  • 29. Seventrends
  • 30. Seventrends
  • 31. Seventrends
  • 32. Five guidelinesPart 3:
  • 33. Fiveguidelines
  • 34. Fiveguidelines
  • 35. Fiveguidelines
  • 36. Fiveguidelines
  • 37. Fiveguidelines
  • 38. real/physical world
  • 39. real/physical worldThere is no real and digital life, they are the same...
  • 40. real/physical world“A revolution doesn’t happen when society adopts new tools it happens when society adopts new behaviors.” - Clay Shirky, US Now
  • 41. real/physical worldMicrosoft offers a toolbox
  • 42. real/physical world- Gives people opportunity to participate at their own level- Connects passionate producers to passionate consumers- Gives makers the opportunity to follow their dream
  • 43. real/physical world- Gives people the ability to use their skills- Sense of purpose, bigger goal- Gamification layer- Not only an open social platform - it’s retail
  • 44. real/physical world Statoil at ONSA wonderful display of digital / physical imagination
  • 45. real/physical worldLeading up to And continuing afterwards event An event is just the short space in time when several people are experiencing the same thing simultaneously - it should neither be the beginning or end of the experience... IMAGE BY IHL ON FLICKR:COM
  • 46. real/physical world“light lots of small fires” - Mark Earlsbut ONE thing IMAGE BY PIERO SIERRA ON FLICKR.COM
  • 47. “hey, fellas, look, they turned the app into a bank”
  • 48. PassionPart 5: Passion
  • 49. PassionWe even created one of these ourselves:
  • 50. Passion What we have is...passion...
  • 51. Passion...an accelerator... What we need is
  • 52. PassionBe a passionate part in our idea
  • 53. Passionwe don’t want your traditional marketing - we want your Bill Gates 1984
  • 54. Passionignite us Image by ElDave on flickr.com
  • 55. thank you! Helge Tennø slideshare.net/helgetenno 180360720.no @congbo

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