Five important aspects in Digital Marketing

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  • + helgetenno Helge Tennø 2 years ago
    2. FINANCE
  • + helgetenno Helge Tennø 2 years ago
    Companies have to open up their pipeline and let ideas come up from the participants, to be refined and produced by the company and then distributed back down again to waiting and anticipating consumers.
  • + helgetenno Helge Tennø 2 years ago
    Innovation is mostly run by participants.
  • + helgetenno Helge Tennø 2 years ago
    Customers are participants in your brand. Receiving your message, but then forming it in their consciousness in co ordinance with their world view, and then continuing the distribution of this transformed brand to other participants and customers.
  • + helgetenno Helge Tennø 2 years ago
    5. PARTICIPANTS
    Participatory web, turning an internal tool for companies in the knowledge based economy outwards.
  • + helgetenno Helge Tennø 2 years ago
    When imagining the outcome of an action the brain goes into the subconscious and picks up relevant previous memories. Using them to form an emotional laden future which in turn lubricates our decision to take action. Marketing, through the use of “emotional” elements manipulates this process.
  • + helgetenno Helge Tennø 2 years ago
    The brain stores memories in rational/emotional “frames”.
  • + helgetenno Helge Tennø 2 years ago
    Transference of emotion by projection the values inherent in a known and emotionally “loaded” symbol to the emotionally “blank” product.
  • + helgetenno Helge Tennø 2 years ago
    The human brain is not rational, it’s emotional.
  • + helgetenno Helge Tennø 2 years ago
    4. EMOTION
    What is emotion? How does it work?

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Five important aspects in Digital Marketing - Presentation Transcript

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  27. Takk for meg :o)

+ Helge TennøHelge Tennø, 2 years ago

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