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Five important aspects in Digital Marketing

by Helge Tennø

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A presentation lightly touching the surface of five important aspects/fields in digital marketing

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Helge Tennø, Digital Director at Dinamo AS, Norway 2. FINANCE 5 years ago

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Helge Tennø, Digital Director at Dinamo AS, Norway Companies have to open up their pipeline and let ideas come up from the participants, to be refined and produced by the company and then distributed back down again to waiting and anticipating consumers. 5 years ago

Helge Tennø, Digital Director at Dinamo AS, Norway Innovation is mostly run by participants. 5 years ago

Helge Tennø, Digital Director at Dinamo AS, Norway Customers are participants in your brand. Receiving your message, but then forming it in their consciousness in co ordinance with their world view, and then continuing the distribution of this transformed brand to other participants and customers. 5 years ago

Helge Tennø, Digital Director at Dinamo AS, Norway 5. PARTICIPANTS
Participatory web, turning an internal tool for companies in the knowledge based economy outwards. 5 years ago

Helge Tennø, Digital Director at Dinamo AS, Norway When imagining the outcome of an action the brain goes into the subconscious and picks up relevant previous memories. Using them to form an emotional laden future which in turn lubricates our decision to take action. Marketing, through the use of “emotional” elements manipulates this process. 5 years ago

Helge Tennø, Digital Director at Dinamo AS, Norway The brain stores memories in rational/emotional “frames”. 5 years ago

Helge Tennø, Digital Director at Dinamo AS, Norway Transference of emotion by projection the values inherent in a known and emotionally “loaded” symbol to the emotionally “blank” product. 5 years ago

Helge Tennø, Digital Director at Dinamo AS, Norway The human brain is not rational, it’s emotional. 5 years ago

Helge Tennø, Digital Director at Dinamo AS, Norway 4. EMOTION
What is emotion? How does it work? 5 years ago