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Context Marketing, arenas, utilities and the convergence of them

by Helge Tennø on Mar 30, 2009

  • 14,985 views

To sum it up in one sentence:

To sum it up in one sentence:
"It’s about earning ownership of the experience where your products are used and brands are shaped".

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future internet participants new advertising marketing context social digital media experience branding design brand planning alto utilities tech communication communications trends palo e.g: socialmedia brands fonts ux earn good conetxt

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Context Marketing, arenas, utilities and the convergence of them — Presentation Transcript