Helge Tennø

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Helge Tennø commented on Trends in Interactive Media 3. SERVICES (Experience marketing): a. Creating experiences to grow the direct involvement with the brand in a use-scenario. b. Expanding the services of the company into new digital avenues in order to stronger enforce the customer promise. 2 years ago
Helge Tennø commented on Trends in Interactive Media In this context the browser is no longer the main gateway to the internet. Companies activities and services will create own software solutions for personalized, more focused and more tailored tools servicing the customers need. This will be software connected to the internet, not activities transformed into toolbars and move onto a webpage. 2 years ago
Helge Tennø commented on Trends in Interactive Media Mobile dimension - Environment. When the physical world becomes as interactive as the digital world (via the handsets conscious and subconscious interaction with the environment we move in.) 2 years ago
Helge Tennø commented on Trends in Interactive Media Mobile dimension - External What happens when the interaction no longer happens in the palm of you hand? 2 years ago
Helge Tennø commented on Trends in Interactive Media The mobile has plenty of other possibilities. Lets look at three: Mobile dimension - Interface Very important aspect of Internet penetration on handsets is the Interface. Making the experience desirable and the interface adaptable to the activity 2 years ago
Helge Tennø commented on Trends in Interactive Media Already this is a problem with mobile. Where over focusing on content creates boring, unimaginative products and possibilities. And the advertisers only get to invest their ad money on copies of ineffective and obtrusive ad formats from other channels. Mobile perspective - Content: Right in front of our noses with limited innovation and uninteresting platforms for marketing and advertising. 2 years ago
Helge Tennø commented on Trends in Interactive Media 1. What if the content isn’t the main product? 2. What if the content isn’t the differentiator? (how many articles can you find on certain events? Are they creating any value?) 2 years ago
Helge Tennø commented on Trends in Interactive Media So, let’s identify future trends through two disrupting “truths” about the media industry. 2 years ago
Helge Tennø commented on Trends in Interactive Media But what if the Nintendo Wii was to build a car? What would that be like? Changing the input, and disrupting our vector changes our ability to find solutions. We need to keep disrupting our vectors. 2 years ago
Helge Tennø commented on Trends in Interactive Media There was a workshop exercise once, asking participants to design the car of the future. Everybody thinks of todays car, with some logical improvements. 2 years ago
Helge Tennø commented on Trends in Interactive Media And most important, we have to keep our eyes focused on the activities. Because it is in the effect of the participants motivations, needs and ambitions we identify innovation. 2 years ago
Helge Tennø commented on Trends in Interactive Media We need to focus on readers, viewers, roles, participants and “memans” (self-centered humans). 2 years ago
Helge Tennø commented on Trends in Interactive Media This presents the following problems: 1. We focus to much on our products treating the customers as we always have. Even as their expectations change. 2. We look after innovation straight in front of us, keeping on an unimaginative path. Which again creates uninspiring products for the advertising industry. 2 years ago
Helge Tennø commented on Trends in Interactive Media This is what we talked about last year. It was all about rich content and rich experiences through participants involvement with and enrichment of our stories. But, what is starting to be evident in 2008? 2 years ago
Helge Tennø commented on Trends in Interactive Media Let’s turn the discussion on it’s head in order to see if the perspectives change... 2 years ago
Helge Tennø commented on Trends in Interactive Media Trying to look outside the obvious in the interactive media industry. Where are the possibilities? And how do they meet the advertisers needs? Or compare to emerging competing channels? 2 years ago
Helge Tennø commented on Five important aspects in Digital Marketing 2. FINANCE 2 years ago
Helge Tennø commented on Five important aspects in Digital Marketing Companies have to open up their pipeline and let ideas come up from the participants, to be refined and produced by the company and then distributed back down again to waiting and anticipating consumers. 2 years ago
Helge Tennø commented on Five important aspects in Digital Marketing Innovation is mostly run by participants. 2 years ago
Helge Tennø commented on Five important aspects in Digital Marketing Customers are participants in your brand. Receiving your message, but then forming it in their consciousness in co ordinance with their world view, and then continuing the distribution of this transformed brand to other participants and customers. 2 years ago

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