Helge Tennø
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Companies sell stuff, people buy stuffIf interested in individual slides, most of them have been published on flickr under CC-license:
http://www.flickr.com/photos/everythingnewisdangerous/
Enjoy
Helge2 days ago
Helge Tennø
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Companies sell stuff, people buy stuffNguyen, personally I’m very fascinated by the value people leave behind on the walls of companies Facebook Fan Pages. Posting a simple pack shot or ’have a nice weekend’ comment generates hundreds or thousand of responses - letting people in on the brand sharing, participating with it and sharing their own version.
Helge2 days ago
Helge Tennø
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Post Digital Marketing 2009Thank you all for continuing with the great comments. :o)
I’ve posted most of the individual slides from my presentations on to a flickr account, all under a CC-license. So please enjoy:
http://www.flickr.com/everythingnewisdangerous
Best
Helge5 days ago
Helge Tennø
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Context, Value & The New Marketing Economy Sydney, Davie and Torsten, thanks for your great feedback, and especially Torsten for adding some additional resources. Thank you :o)
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Helge1 week ago
Helge Tennø
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Mobile Abilities MapJust published the individual slides under CC-license to my flickr account:
http://www.flickr.com/photos/everythingnewisdangerous/2 weeks ago
Helge Tennø
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How to create advocacy and conversation, Planning-ness 2009Excellent Frank, I found a lot of stuff in here really valuable. Will have to print out some of your slides and glue them into my book for further mind wrestling.
Thanks for sharing.
Helge2 weeks ago
Helge Tennø
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Marketing is dead. Long live new marketingVery nice quotes on slide 11 and 12. hadn’t seen the full version of the Drucker quote before, but it makes more sense then the shorter version.
I am looking forward to seeing the whole thing designed and produced..
Good luck :o)
Helge2 weeks ago
Helge Tennø
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Mobile Abilities MapThank you Gerd!
Please ad your thoughts or links to the conversation at: http://www.180360720.no/index.php/archive/mobile-abilities-map-presentation/
Best Helge2 weeks ago
Helge Tennø
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When the marketing becomes the productHi Johannes, thanks for the link.
This, from what you said, is interesting: ’we don’t provide a picture but we allow people to live a more colorful life’.
It’s a nice analogy, Thanks for sharing :o)
Best
Helge1 month ago
Helge Tennø
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When the marketing becomes the productExcellent extensions Johannes. :o)
Love the quote by Mr. van Hooydonk, especially the ’Things that people then can also experience as they live with the product.’.
But I am uncertain if there has to be a story around it - if that means a narrative in his mind. I find people connect with ideas, and then create their own stories.
Would appreciate it if you had the link to Goel’s presentation, I can’t seem to find it here.
Again, thank you fr these most valuable extensions to the presentation.
Best
Helge1 month ago
Helge Tennø
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When the marketing becomes the productHi Joel. Thanks a million.
Please contact me and we will have a chat. (I’m not that often in Nashville unfortunately, but the web knows now traveling restrictions - and you can bring your own water).
:o)
Helge1 month ago
Helge Tennø
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When the marketing becomes the productPetra and Andy, thank you both for the feedback.
I will be publishing the slides individually here in a short while:
http://www.flickr.com/photos/everythingnewisdangerous
Best
Helge1 month ago
Helge Tennø
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Context, Value & The New Marketing Economy Thanks for the feedback.
Thomas, interesting thought. From a different angle, but about the same thing, which is good.
A friend ones told me that he could sum up the last 100 years of technological evolution with a cracker.. ’it used to be that this [holding the cracker], was built by stuff harvested no more than 10 miles away. Today nothing in this cracker was harvested less the 100 miles away from where it was produced’.
Helge1 month ago
Helge Tennø
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Post Digital Marketing 2009Thank you all for commenting, adding as favorite, embedding, tweeting and blogging about this presentation. As its a part of our collaborative wisdom and sharing it’s good to see it gives something back.
Again, if there is any trouble downloading, please send me a message with your email and I’ll give you a link to a different copy for download.
Best
Helge2 months ago
Helge Tennø
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This is not the time for Big Lazy BrandsThanks for all the positive feedback, tweets and re-blogs. The presentation is a product of all our collaborative wisdom and sharing, so I hope it gives back a small share. :o)
best
Helge2 months ago
Helge Tennø
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Changing The CurrencyThanks for all the positive feedback :o) Much appreciated...
(and I do apologize regarding the spelling mistakes).
The font is Kozuka Gothic, shipped with the Mac OS. An excellent font if I might say so myself :o)
Again, thanks for the comments and favorites!
Best
Helge2 months ago
Helge Tennø
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Post Digital Marketing 2009Hi everybody, still thanks for all the nice feedback and comments :o)
In addition to the radio interview by Graham at Mobile Youth: http://is.gd/2d6UA ... I was also interviewed by Neboweb on their blog. The interview is a summary of some of the points in the presentation. If you are interested, please find it via here: http://tinyurl.com/lqyw76
Also, if you are having problems downloading, please send me a message with your email in it and I will set you up with access to a download through my skydrive account.
Best
Helge3 months ago
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