Helge Tennø
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Seven Actionable Marketing Trends@Chris, thanks for the two ideas, wonderful set of decks you have yourself over here: http://www.slideshare.net/Freshpeel
@chancestm, absolutely brilliant with regards to what you want from the extended deck. Very helpful! Thanks.
Helge13 hours ago
Helge Tennø
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Companies sell stuff, people buy stuffI’ve just uploaded an updated version with all the slides I used at the Interact09 conference.
Also, find most of the individual slides available under CC license on the before mentioned flickr address:
http://www.flickr.com/photos/everythingnewisdangerous
And thanks for all the positive feedback :o) (thanks Iskander)
Best
Helge2 days ago
Helge Tennø
commented on
Post Digital Marketing 2009Thank you Walter for your comment.
The people ’coining’ the term Post Digital and doing a lot of interesting writing on it are Faris, Russel and Tom, who I all recommend:
http://farisyakob.typepad.com/
http://russelldavies.typepad.com/
http://www.slideshare.net/schulzeandwebb
If any of them are new to you, I hope you find them interesting.
Best
Helge1 week ago
Helge Tennø
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Companies sell stuff, people buy stuffMichael, Cengiz, Nipuna and Olivier, thank you all for your comments and embeds. :o)
@Olivier, personally I think the image on slide 4 subtly/smartly sums up the whole point / challenge to today’s situation.
Again, thanks for adding your thoughts.
Best
Helge1 week ago
Helge Tennø
commented on
Companies sell stuff, people buy stuffIf interested in individual slides, most of them have been published on flickr under CC-license:
http://www.flickr.com/photos/everythingnewisdangerous/
Enjoy
Helge2 weeks ago
Helge Tennø
commented on
Companies sell stuff, people buy stuffNguyen, personally I’m very fascinated by the value people leave behind on the walls of companies Facebook Fan Pages. Posting a simple pack shot or ’have a nice weekend’ comment generates hundreds or thousand of responses - letting people in on the brand sharing, participating with it and sharing their own version.
Helge2 weeks ago
Helge Tennø
commented on
Post Digital Marketing 2009Thank you all for continuing with the great comments. :o)
I’ve posted most of the individual slides from my presentations on to a flickr account, all under a CC-license. So please enjoy:
http://www.flickr.com/everythingnewisdangerous
Best
Helge3 weeks ago
Helge Tennø
commented on
Context, Value & The New Marketing Economy Sydney, Davie and Torsten, thanks for your great feedback, and especially Torsten for adding some additional resources. Thank you :o)
Best
Helge4 weeks ago
Helge Tennø
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Mobile Abilities MapJust published the individual slides under CC-license to my flickr account:
http://www.flickr.com/photos/everythingnewisdangerous/1 month ago
Helge Tennø
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How to create advocacy and conversation, Planning-ness 2009Excellent Frank, I found a lot of stuff in here really valuable. Will have to print out some of your slides and glue them into my book for further mind wrestling.
Thanks for sharing.
Helge1 month ago
Helge Tennø
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Marketing is dead. Long live new marketingVery nice quotes on slide 11 and 12. hadn’t seen the full version of the Drucker quote before, but it makes more sense then the shorter version.
I am looking forward to seeing the whole thing designed and produced..
Good luck :o)
Helge1 month ago
Helge Tennø
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Mobile Abilities MapThank you Gerd!
Please ad your thoughts or links to the conversation at: http://www.180360720.no/index.php/archive/mobile-abilities-map-presentation/
Best Helge1 month ago
Helge Tennø
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When the marketing becomes the productExcellent extensions Johannes. :o)
Love the quote by Mr. van Hooydonk, especially the ’Things that people then can also experience as they live with the product.’.
But I am uncertain if there has to be a story around it - if that means a narrative in his mind. I find people connect with ideas, and then create their own stories.
Would appreciate it if you had the link to Goel’s presentation, I can’t seem to find it here.
Again, thank you fr these most valuable extensions to the presentation.
Best
Helge1 month ago
Helge Tennø
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When the marketing becomes the productHi Joel. Thanks a million.
Please contact me and we will have a chat. (I’m not that often in Nashville unfortunately, but the web knows now traveling restrictions - and you can bring your own water).
:o)
Helge1 month ago
Helge Tennø
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When the marketing becomes the productPetra and Andy, thank you both for the feedback.
I will be publishing the slides individually here in a short while:
http://www.flickr.com/photos/everythingnewisdangerous
Best
Helge1 month ago
Helge Tennø
commented on
Context, Value & The New Marketing Economy Thanks for the feedback.
Thomas, interesting thought. From a different angle, but about the same thing, which is good.
A friend ones told me that he could sum up the last 100 years of technological evolution with a cracker.. ’it used to be that this [holding the cracker], was built by stuff harvested no more than 10 miles away. Today nothing in this cracker was harvested less the 100 miles away from where it was produced’.
Helge2 months ago
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