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Business culture is changing, and so will technology, design and communication
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Business culture is changing, and so will technology, design and communication

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Today there are three different core principles for running a business. Communication is a strategic tool for all of these models, but in completely different ways. What businesses need to do is …

Today there are three different core principles for running a business. Communication is a strategic tool for all of these models, but in completely different ways. What businesses need to do is accept that these different models exist, understand or decide which type of business they are, and then make sure to use the right type of communications portfolio to reach their goals.

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  • 1. Until now I found all the new and brilliant ideas to be just fragments, colliding against a betterknowing traditional business model... new ideas have been tested as satellites by the marketingdepartment, but the business itself has continued with their business as usual. But now, thereare voices shaping a new / next chapter of capitalism, where all these new ideas are mergingtogether and shaping a completely different way of thinking about business.
  • 2. But, it doesn’t end here..
  • 3. Sharp increases in higher education, standards of living,social complexity, and longevity over the past century gaverise to a new desire for individual self-determination: havingcontrol over what matters, having one’s voice heard, andhaving social connections on one’s own terms. - Shoshana Zuboff
  • 4. why do we have these shifts?then:
  • 5. why do we have these shifts?now:
  • 6. mmunication is about creating demandthen: co
  • 7. mmunication is about creating culturenow: co
  • 8. personal, long-term communicationcompanies want
  • 9. The current state of tech, design andcommunication in business is based on one solid fact: that the way we do business today, is a good way to do business... But, is it?
  • 10. “I’ve never met a company that understood its customers”
  • 11. HMV and Jessops are both inadministration.It’s not that people don’twant to buy things, rather ..they want more than justto buy things
  • 12. proof!
  • 13. Culture proof!“Whether physically or through connected technologies, shopping is still best experienced socially” - PSFK Future of Retail report
  • 14. t of a Belgian supermarketUnilever, who was kicked ou to bland has completely some years ago for being n outstanding success.redire cted itself - the result is a
  • 15. Now more than ever..
  • 16. Today there are three different core principles for running a business.Communication is a strategic tool for all of these models, but in completelydifferent ways. What businesses need to do is accept that these different modelsexist, understand or decide which type of business they are, and then makesure to use the right type of communications portfolio to reach their goals.

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