A Bigger Idea - Branded Context and Brand Situations
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A Bigger Idea - Branded Context and Brand Situations

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In the new brand landscape brands will build behind bigger ideas, from different mindsets and with different tools. ...

In the new brand landscape brands will build behind bigger ideas, from different mindsets and with different tools.

This presentation presents two opportunities in this setting:

The bigger idea, the brand context, how brands have the opportunity to move from messaging to content to context.

And the Brand Situation, identifying and participating in your customers most important situation, where participants are highly aware of the brand, where they want to engage, and where there is an opportunity to become invaluable.

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  • Full Name Full Name Comment goes here.
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  • Hi David, appreciate the thorough and very positive feedback. Very glad to hear you appreciate the work. :o) And of course, looking forward to sharing thoughts and ideas with you in the times ahead.

    Best regards
    Helge
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  • Helge, great presentation. I've looked at this on your blog, but am just now listening to your audio portion on this. Very clear, and the the point. Your presentations are always at the heart of the problems marketers are facing, and appreciate your passion for identifying new ways to approach the issues with service-based solutions and consumer-focused thinking.

    Great work!
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A Bigger Idea - Branded Context and Brand Situations A Bigger Idea - Branded Context and Brand Situations Presentation Transcript