90% of information transmitted to the brain is
visual. Visuals are processed 60,000X faster in
the brain than text.
Videos on landing pages increase average page
conversion rates by 86%.
Businesses who market with infographics grow
in traffic an average of 12% more than those
Posts with visuals receive 94% more page visits
and engagement than those without.
Visuals show your products without telling
people about them. This allows viewers to make
their own decisions without feeling pressure.
How To, Customer Testimonials, meet the
team, behind the scenes, a day in the life of…
to create useful
History of the
Followed up with
guest blogs and
a new journey
Video – both
Events and after the
They created a great set of videos around “the new
Why it works
• Solving a problem that is a common issue NOW
• By focussing on a solution to a problem (mobile
working) it gives a chance to cross sell
• Told a story … made their brand human.
Thomas is a coach
speaker , that
helps women to be
A Tshirt company
FCKH8 is not just
selling t-shirts, they are
creating a movement.
Use fan submitted
messages & images, pop
culture references, current
events, and everyday life
moments to send a
consistent and strong
Show your Process
Jessica Van Den
for her shop, she
works in a studio in
the countryside, you
see her process, her
with new designs,
and teases of new
things she is working
They use Pinterst Really well, the boards focus on creative ideas,
practical tips like how to exclude draughts, how to make cost
saving meals, crafts etc.
Liven up your
Google is in beta
stages of showing
emails visually , so its
vital you start
thinking in pictures
• Hire a freelancer designer. (99designs or dribbble.com)
• Find a Videographer
• Learn it yourself, tons of courses made for designers
and for making your own videos.
• Crowdsource! Your community , Consider a contest or
showcase for user-generated content.
I am Not a Designer!!!
Align your goals.
Your goals for visual content should align with your larger marketing plans
and business objectives. Think about big picture objectives, such as to
improve branding, attract new prospects and leads, help close sales, and
drive additional sales.
Know your audience.
Create and use buyer personas, which should include each persona’s
behaviour on social media platforms. This will help you form precise goals for
Constantly test the results of your visual content marketing. Repeat what
works, augment what doesn’t, and don’t be afraid to try new things—as long
as you’re measuring results, no experiment will be wasted.