Visual Marketing
6 Tips
10 Examples
WHY ?
A Picture says a thousand words
90% of information transmitted to the brain is
visual. Visuals are processed 60,000X faster in
the brain than text.
Videos...
How To, Customer Testimonials, meet the
team, behind the scenes, a day in the life of…
Tips
to create useful
and
interesting
visual content
Create How to use your Product Visuals
Tap into your
customers passions
and dreams
Use it to show your team,
culture and human side.
Re-Cycle
&
Re-Use
Use your Written Content
EXAMPLES OF GREAT VISUAL MARKETING
Show the
people behind
the brand
History of the
business
User Generated
Content
Followed up with
opportunity to
video interviews,
guest blogs and
images.
Brighter Life
Aimed at
people starting
a new journey
Video – both
real and
animated
Uses Vine
(6second)Videos
Market at
Events and after the
events.
Logitec
They created a great set of videos around “the new
home office”
http://www.youtube.com/watch?v=TEjbzfKl-Qk
Why it ...
They
Sponsor a
weekly joke
about the
lighter side
of the
workspace.
Quote
Yourself
Denise Duffield-
Thomas is a coach
and motivational
speaker , that
helps women to be
exceptional.
Stand for
Something
A Tshirt company
FCKH8 is not just
selling t-shirts, they are
creating a movement.
Use fan submitted
m...
Show your Process
Jessica Van Den
designs jewellery
for her shop, she
works in a studio in
the countryside, you
see her pr...
They use Pinterst Really well, the boards focus on creative ideas,
practical tips like how to exclude draughts, how to mak...
Liven up your
email marketing
Google is in beta
stages of showing
emails visually , so its
vital you start
thinking in pic...
• Hire a freelancer designer. (99designs or dribbble.com)
• Find a Videographer
• Learn it yourself, tons of courses made ...
Align your goals.
Your goals for visual content should align with your larger marketing plans
and business objectives. Thi...
10 examples of using visual content
10 examples of using visual content
10 examples of using visual content
10 examples of using visual content
10 examples of using visual content
10 examples of using visual content
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10 examples of using visual content

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6 tips and 10 examples for using visual content in your marketing.

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10 examples of using visual content

  1. 1. Visual Marketing 6 Tips 10 Examples
  2. 2. WHY ?
  3. 3. A Picture says a thousand words
  4. 4. 90% of information transmitted to the brain is visual. Visuals are processed 60,000X faster in the brain than text. Videos on landing pages increase average page conversion rates by 86%. Businesses who market with infographics grow in traffic an average of 12% more than those who don’t. Posts with visuals receive 94% more page visits and engagement than those without. Visuals show your products without telling people about them. This allows viewers to make their own decisions without feeling pressure.
  5. 5. How To, Customer Testimonials, meet the team, behind the scenes, a day in the life of…
  6. 6. Tips to create useful and interesting visual content
  7. 7. Create How to use your Product Visuals
  8. 8. Tap into your customers passions and dreams
  9. 9. Use it to show your team, culture and human side.
  10. 10. Re-Cycle & Re-Use
  11. 11. Use your Written Content
  12. 12. EXAMPLES OF GREAT VISUAL MARKETING
  13. 13. Show the people behind the brand History of the business
  14. 14. User Generated Content Followed up with opportunity to video interviews, guest blogs and images.
  15. 15. Brighter Life Aimed at people starting a new journey Video – both real and animated
  16. 16. Uses Vine (6second)Videos Market at Events and after the events.
  17. 17. Logitec They created a great set of videos around “the new home office” http://www.youtube.com/watch?v=TEjbzfKl-Qk Why it works • Solving a problem that is a common issue NOW • By focussing on a solution to a problem (mobile working) it gives a chance to cross sell • Told a story … made their brand human.
  18. 18. They Sponsor a weekly joke about the lighter side of the workspace.
  19. 19. Quote Yourself Denise Duffield- Thomas is a coach and motivational speaker , that helps women to be exceptional.
  20. 20. Stand for Something A Tshirt company FCKH8 is not just selling t-shirts, they are creating a movement. Use fan submitted messages & images, pop culture references, current events, and everyday life moments to send a consistent and strong message about Homophobia.
  21. 21. Show your Process Jessica Van Den designs jewellery for her shop, she works in a studio in the countryside, you see her process, her inspiration, her experimentation with new designs, and teases of new things she is working on.
  22. 22. They use Pinterst Really well, the boards focus on creative ideas, practical tips like how to exclude draughts, how to make cost saving meals, crafts etc.
  23. 23. Liven up your email marketing Google is in beta stages of showing emails visually , so its vital you start thinking in pictures
  24. 24. • Hire a freelancer designer. (99designs or dribbble.com) • Find a Videographer • Learn it yourself, tons of courses made for designers and for making your own videos. • Crowdsource! Your community , Consider a contest or showcase for user-generated content. BUT…… I am Not a Designer!!!
  25. 25. Align your goals. Your goals for visual content should align with your larger marketing plans and business objectives. Think about big picture objectives, such as to improve branding, attract new prospects and leads, help close sales, and drive additional sales. Know your audience. Create and use buyer personas, which should include each persona’s behaviour on social media platforms. This will help you form precise goals for your images. Measure results. Constantly test the results of your visual content marketing. Repeat what works, augment what doesn’t, and don’t be afraid to try new things—as long as you’re measuring results, no experiment will be wasted.

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