Linked in For Business


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How to set up and use linked in

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Linked in For Business

  1. 1. Linked In<br />Power Networking<br /><br />
  2. 2. Agenda<br />The value of Networking<br />Building your profile <br />The rules of On-line Networking<br />Joining groups<br />Linked in Answers<br />How to use Linked in and build contacts<br />Success Stories<br /><br />
  3. 3. Things change<br />Remember functions always change<br /><br /><br />
  4. 4. Why be on-line<br />Is it just a way to collect names?<br />There are sales and non-sales benefits<br /><br />
  5. 5. Sales Benefits<br />Meet new prospects<br />Talk to old and new customers<br />Listen to customers<br />Word of mouth referrals<br />Getting other people talking about you<br />Page ranking<br /><br />
  6. 6. Non Sales Benefits<br />Research into products and markets<br />Competitor Research<br />Finding new employees or partners<br />Finding providers<br />Build a team of advisors /experts<br /><br />
  7. 7. Networking Rule<br />Share<br />Information<br />Proactively<br />Slow to get return <br /><br />
  8. 8. Share <br />Its a two way process<br />So Give Help<br />Ask for Help<br /><br />
  9. 9. Information<br />It can be simple stuff like how to record <br />It can be day to day stuff, opening hours<br />Or it can be business related<br /><br />
  10. 10. Be Proactive<br />Look for information to share with contacts<br />React when asked for help<br /><br />
  11. 11. Linked In Facts<br />Business Networking Site<br />Used by professionals<br />Over 60 million users <br />In over 228 countries <br />American CEO’s over 90% on Linked In<br />Average age is 41<br />Average household income is $ 109.000<br />64% are male<br />Over 80% are graduates <br />Average time on site 7 minutes<br /><br />
  12. 12.<br />No 1 Reason to use Linked In<br />It helps you find the right people<br />And shows you how you are connected to them<br />Get to know who your contacts know!<br />
  13. 13.<br />My contacts<br />
  14. 14.<br />
  15. 15.<br />
  16. 16. Your Profile<br />Create a catchy optimised headline, title and summary <br />Add a photograph <br /><br />
  17. 17.<br />
  18. 18.<br />Click on Set address <br />to set your new URL<br />Save and view<br />
  19. 19.<br />
  20. 20.<br />
  21. 21.<br />Adding your Wordpress<br />
  22. 22.<br />
  23. 23.<br />Configure your privacy settings: To make sure that your blog updates appear on your LinkedIn newsfeed:<br />* Click "Account & Settings" at the top of the page.* Click "Profile and Status Updates"* Make sure that in the "Publish profile updates and recommendations" section, you select "Yes”<br />
  24. 24. Building Contacts<br />You can import your Outlook contacts<br />Look at contacts available (blue box) indicates on linked in... Start to invite them<br />Write a personal message ... See you are on linked in, lets connect .... If you can add a tip to the end or an interesting bit of information<br />Save it to use again<br /><br />
  25. 25. 2nd Level Contacts<br />Past Colleagues <br />Add connections on the left<br />Click the colleagues tab<br />Add people from companies (you know)<br />Classmates tab<br /><br />
  26. 26. Groups<br />Left hand menu click groups<br />Join Groups <br />Join discussions, help and share!<br />Start discussions<br />Make contacts from them<br />Create a group – a good alternative to a forum on your website <br /><br />
  27. 27. Daily Updates <br /><br />Post informative updates. For example, if you own a computer consulting business, you could highlight innovative application or features. Also, you could start a discussion such as on secure servers or privacy issues.<br />Post to your status<br />
  28. 28.<br />HERE <br />
  29. 29. Maintain Contact<br />Notify people of questions that they are expert in, recommend them<br />Tell them about interesting events<br />Comment on their updates<br /><br />
  30. 30. Testimonials <br />Get them, real and genuine<br />Give them, same applies <br /><br />
  31. 31. Events<br />Create free, paid or virtual events<br />Watch events within your network<br />Promote events to people <br /><br />
  32. 32. Linked In Answers<br />Grow your Reputation as an expert <br />Get answers to questions<br />Suggest an expert <br />*42<br />Become an expert in a less popular area<br /><br />
  33. 33.<br />
  34. 34. Off Line<br />Follow up after meetings<br />See who is attending meetings<br />Add to your signature<br />Add to your website<br />Add to your cards/ brochures etc<br /><br />
  35. 35. The Unwritten Laws<br />Niche is best<br />Know what you want<br />Do not self promote all the time<br />Its not advertising<br />Help – solve problems = attraction<br /><br />
  36. 36. Success Stories <br />Look up people you are meeting<br />Ceo of Cheskin Consulting <br /><br />
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  39. 39.<br />