How to use Ebooks to Market your businessPresentation Transcript
Founder Member of I Learning Global, creator of Shop4Training, internet fanatic and Millionaire in the making
Are you a person on-line?
E-Books Electronic Books Why using e-books is the fastest way to get your product or service noticed by thousands of online customers. How to research and write your book How to use it as a marketing tool
Information 1 billion people use the internet worldwide, the vast majority are searching for information Financial services, looking for medical information, checking real estate listings, chatting with newsgroups, researching products and services, and looking for information that'll answer their questions and solve their problems.
Information is a hot product! How can you take advantage of this. How to package your information for on line? E-books Easy--and free--to deliver. Plus, once you've put in the initial time to create them, your costs to reproduce them are zero!
E-Books The perfect way to present information that you can use to collect details of potential clients or They are a product you can create for very little money, and once you have put in your time you can sell again and again for 100% profit. easy--and free--to deliver.
What are they? It can contain anything…. Not just words Links to sales pages, websites and products. Multimedia presentation--including audio and video files can be contained in it.
Creating a Book Research, what you clients want to find a solution too. Look at Hot Topics in your industry or the media at the moment. Create a short report (10 to 30 pages) that solves that problem or shares valuable information about a hot topic. Target it to a very specific demographic. Turn your report into a professional-looking e-book. Add a "send this e-book to a friend" button. Give away free copies of your viral e-book.
Rules Do Not sell in your book Don’t push your website Give away valuable information ITS NOT AN ADVERTISMENT!!!!!!!!!
How to use your Book Loads of ways to generate sales and produce leads with an eBook Do a video recording to include in your book with a tip or pitch Create an interactive demonstration of how your product works. Create "preview" chapters--an incredibly powerful sales tool. Give potential clients free trial periods
Marketing Ideas Put it on the back of your business cards The Word FREE sells on the internet Put it up on social media sites Give it to people who target similar people Write articles and put up on line Get P.R Video with tips and give away
Follow up Get everyone to register to get a book Use an Autoresponder Profits.ie, Irish company Oprius
Example I Bags It Audience – like fashion and style Book on styles to suit your shape Hairdresser and stylist Paid Links Put a link on line and on cards Drop cards into retailers, hairdressers etc
Ideas IdeasIdeasIdeas Sell Baby Products .. How to Run a Baby Shower Interiors – Budget Christmas Decorating Tips Property – 99 tips to selling your house Travel – the top ten family travel games Photography – the 3 things you need to know about taking a good photograph H.R 101 tried and tested interview tips
Get your Free Copy Free Copy of my eBook The Way Out firstname.lastname@example.org 086 3938735
You are Invited Lunch and Learn Wednesday 17th February Ramada Hotel Marketing without a Budget
The Power of the Book If you give value remember people will share your book. 10 friends give to 10 friends ..... “I have written a book”