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How to Blog for Business
How to Blog for Business
How to Blog for Business
How to Blog for Business
How to Blog for Business
How to Blog for Business
How to Blog for Business
How to Blog for Business
How to Blog for Business
How to Blog for Business
How to Blog for Business
How to Blog for Business
How to Blog for Business
How to Blog for Business
How to Blog for Business
How to Blog for Business
How to Blog for Business
How to Blog for Business
How to Blog for Business
How to Blog for Business
How to Blog for Business
How to Blog for Business
How to Blog for Business
How to Blog for Business
How to Blog for Business
How to Blog for Business
How to Blog for Business
How to Blog for Business
How to Blog for Business
How to Blog for Business
How to Blog for Business
How to Blog for Business
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How to Blog for Business

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  • 1. How to
    HelenTonetti.com
  • 2. Today
    Why Blog
    Who to talk to in your Blog
    What to call your Blog
    Create a blog
    Creating content
    Promoting your blog
    HelenTonetti.com
  • 3. Why Blog?
    HelenTonetti.com
  • 4. Marketing
    It creates personality, gets you noticed
    We can create news about our company
    We can have conversations with people
    Easy to share across Social Networks
    Can be great for PR
    HelenTonetti.com
  • 5. SEO
    Google loves new Content
    Increases traffic to your website
    HelenTonetti.com
  • 6. Educating
    Help your customers even while you sleep
    One of the major costs of business is educating clients prior to the sale so an online property that educates one to many without you being there is the perfect tool.
    HelenTonetti.com
  • 7. Creates and Hones Expertise
    This benefit is quite often overlooked but the art of writing and developing content for your blog creates expertise from research and the thinking that naturally happens as a result.
    Honing your knowledge will open up chances that you could have been blind to.
    HelenTonetti.com
  • 8. Success Stories
    HelenTonetti.com
  • 9. Blog with 1000 Awesome things
    Got a book deal
    Calendars
    Movie deal
    HelenTonetti.com
  • 10. So....
    Who do you want to talk to in your Blog?
    HelenTonetti.com
  • 11. Who to Speak To?
    A company that designed designer mats
    Wanted to talk to Bloggers
    Moms and Interior Designers
    Search Technorati .com or Google Blogs
    Made comments, gave away samples
    Created a competition for their readers.
    HelenTonetti.com
  • 12. How to Target a market
    Existing customers, look at your top customers and target more like them.
    Your Competition.
    Exercise to complete.
    HelenTonetti.com
  • 13. Creating Content
    HelenTonetti.com
  • 14. Gizmodo review the latest
    Electronic equipment.
    Can you create a review site?
    HelenTonetti.com
  • 15. A magazine aimed at web developers and designers
    Can you create a niche news site?
    HelenTonetti.com
  • 16. Overheard in New York Has 6 Million views a month.
    Local site, for local people to talk about N.Y
    Can you set up a local website?
    HelenTonetti.com
  • 17. Ideas to Blog about....
    Tutorials – how to...
    5 tips to..
    Do an interview with an influencer
    Reviews
    Invite readers to submit an article
    Tie it in to news headlines
    Post research findings
    Debunk a myth
    Create a guide for your niche/ local area
    HelenTonetti.com
  • 18. More Ideas..
    Tell them a story
    Make it a personal story
    Pick a theme a month
    Things I found interesting
    1 Question interviews
    Put up a video
    Look at magazines
    Praise the best bloggers
    Create lists... 50 of the best wallpapers
    What if posts
    HelenTonetti.com
  • 19. Headlines that Work
    1. ‘[Do something] like [impressive example]’
    2. ‘Here is a method that is helping [A] to [B]’
    3. ‘What everybody ought to know about [blank]’
    4. ‘Who else wants [blank]?
    5. ‘Here’s a quick way to [solve a problem]’
    6. ‘The secret of [blank]’
    7. ‘Get rid of [problem] once and for all’
    8. Have a [or Build a] [blank] you can be proud of’
    9. ‘Now you can have [something desirable] [great circumstance]’
    HelenTonetti.com
  • 20. Getting Traffic… Tips
    Remember Keywords searched for –use them.
    Write about what they want to learn about
    1 idea per post
    Mix them up, short, tips, fun, long…
    Add an image
    Keep an idea list and a list of posts you read
    Ask your readers
    Stick to a weekly schedule
    HelenTonetti.com
  • 21. Add Images
    Your own photographs
    Free images on the internet
    Take photographs
    Make the appealing
    HelenTonetti.com
  • 22. HelenTonetti.com
  • 23. Name that Blog
    http://www.dotomator.com/web20.html
    http://suggest.name/
    http://www.blogthings.com/meganamegenerator/
    HelenTonetti.com
  • 24. Create a Tag Line
    write a 15 word or less power statement.
    Explain your company vision and services in 15 words or less. (This is a great sentence to use in your social network bio section which usually allows for 140 characters or less.)
    HelenTonetti.com
  • 25.
    • Boing Boing - A directory of wonderful things
    • 26. The Consumerist: Shoppers bite back
    • 27. PR 2.0: The future of communication starts here
    • 28.  /Film: Blogging the reel world
    • 29. Shoemoney: Skills to pay the bills
    • 30. Techno Theory: Technical…Practical…Theoretically Interesting
    • 31. Steve Pavlina: Personal development for smart people
    • 32. So Good: An absurd look at the world of food
    • 33. Auto Blog: We obsessively cover the auto industry
    • 34. Apartment Therapy: Saving the world, one room at a time
    • 35. Slashdot: News for nerds, stuff that matters
    • 36. Advergirl: …yeah, I have an opinion about that
    HelenTonetti.com
  • 37. www.wordpress.com
    HelenTonetti.com
  • 38. Promote On-Line
    Submit your site to the main Blog directories – find a good list at TopRank
    Articles www.articles.com
    Add comments – relevant, useful comments – to other people’s threads or blogs
    Offer to become a Guest blogger on other blogs and invite Guest bloggers to write on your own blog
    HelenTonetti.com
  • 39. Social Media
    Put up a teaser headline with a link
    Twitter it
    When posting comments add link
    LinkedIn answers
    HelenTonetti.com
  • 40. On-line Press Release
    Make it Newsworthy
    Create a catchy headline
    Write to be found on-line, you need certain keywords in the Title and Article
    HelenTonetti.com
  • 41. Promote Off-Line
    Tell people about it... Networking
    Any Notes sent out .. Link to Blog
    On your business card...stand out!
    Put it on your signature
    Your phone message – See our latest...
    On any of your flyers, brochures etc, on your ezines, creates a personal touch
    On any press or radio shows
    HelenTonetti.com
  • 42. Conclusion
    Its a great way to create a personality
    Ideal for speaking to the press
    Know who to talk to
    Know what to talk about
    Create links with top bloggers
    You have the beginning of a Blog... Do it
    Promote it!
    HelenTonetti.com
  • 43. HelenTonetti.com

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