8…Reasons your Business needs a Blog<br />And it’s not all about getting readers<br />
Like any marketing activity Blogging needs to add value. <br />Or your Boss, shareholders or you as the business owner sim...
Do you remember when the only thing that mattered when you had a website was the number of hits!!!  <br />Some believe tha...
Here are8other reasons you should have a company blog…..<br />helentonetti.com<br />
1 …<br />S.E.0 <br />Blogs are loved by Google<br />They provide new content all the time<br />A website with a Blog will ...
2 . <br />A way to stay in touch with customers. <br />90 % of us do not follow up regularly with existing clients. <br />...
3<br />Stand out<br />Show what makes you different, often the biggest challenge any business has.  <br />Very few of your...
4.<br />Your Blog Posts are always live… So What<br />I get queries from articles I wrote a year ago. <br />The blog conte...
5. <br />Make it your Social Media and Marketing Content Engine<br />You can share your content easily from your Blog acro...
6.<br />Selling <br />Direct : <br />Yes you can sell on the sidebar of your Blog<br />2 simple examples of this are:<br /...
Supermarkets who design recipes with their products </li></ul>Indirect Sales :<br />Special offers for readers or subscrib...
Journalists are overloaded and always under deadlines. They use search engines a lot for research. Make their jobs simple,...
And…8<br />New Product Development <br />Catipillar has a blog for each product line, to discuss problems and seek solutio...
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8 reasons your business needs a blog

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So many businesses believe that traffic or followers are the only returns you get from Blogging. I have given you 8 reasons you need a company blog.

If you want any tips feel free to contact me, always happy to help.

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8 reasons your business needs a blog

  1. 1. 8…Reasons your Business needs a Blog<br />And it’s not all about getting readers<br />
  2. 2. Like any marketing activity Blogging needs to add value. <br />Or your Boss, shareholders or you as the business owner simply wont do it. <br />helentonetti.com<br />
  3. 3. Do you remember when the only thing that mattered when you had a website was the number of hits!!! <br />Some believe that Blogs are only about the visitors, links or comments.. Not true<br />helentonetti.com<br />
  4. 4. Here are8other reasons you should have a company blog…..<br />helentonetti.com<br />
  5. 5. 1 …<br />S.E.0 <br />Blogs are loved by Google<br />They provide new content all the time<br />A website with a Blog will be found 55% more often than a website without a blog (Hubspot research) <br />helentonetti.com<br />
  6. 6. 2 . <br />A way to stay in touch with customers. <br />90 % of us do not follow up regularly with existing clients. <br />This is a perfect way to drip feed them with information<br />On our product and service offerings. <br />Keep you in mind and remind them that you are unique. <br />A blog is able to bring a company and its customers together through the open sharing of ideas, issues, announcements, events and feedback<br />You can also turn the information on your Blog into a newsletter. <br />helentonetti.com<br />
  7. 7. 3<br />Stand out<br />Show what makes you different, often the biggest challenge any business has. <br />Very few of your competitors will have a Blog, so its your chance to be seen as the voice of an expert in your market space. <br />helentonetti.com<br />
  8. 8. 4.<br />Your Blog Posts are always live… So What<br />I get queries from articles I wrote a year ago. <br />The blog content you spent time creating is always searchable <br />helentonetti.com<br />
  9. 9. 5. <br />Make it your Social Media and Marketing Content Engine<br />You can share your content easily from your Blog across so many<br />Social media platforms. <br />Social Media is about creating and sharing great content. <br />A great way to start is by answering some of your client questions as blog posts. <br />helentonetti.com<br />
  10. 10. 6.<br />Selling <br />Direct : <br />Yes you can sell on the sidebar of your Blog<br />2 simple examples of this are:<br /><ul><li>SAP sells training courses on their sidebar
  11. 11. Supermarkets who design recipes with their products </li></ul>Indirect Sales :<br />Special offers for readers or subscribers to your Blog, always with an opt in page, can create new leads. <br />helentonetti.com<br />
  12. 12. Journalists are overloaded and always under deadlines. They use search engines a lot for research. Make their jobs simple, and they'll love to quite you and give you visibility. <br />Attention in the press helps build your expert status. <br />Like Tim Wright who landed a great speaking engagement. <br />helentonetti.com<br />
  13. 13. And…8<br />New Product Development <br />Catipillar has a blog for each product line, to discuss problems and seek solutions <br />Starbucks has Blogs dedicated to customer ideas <br />helentonetti.com<br />
  14. 14. helentonetti.com<br />Hope You enjoyed this and please tell us why you blog<br />Visit my Blog <br />

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