What can the mental health sector learn from business blogging?Leeds Mind social media surgery, 19 Sept 2012   Helen Stand...
What is a blog?• y ANYONE who wants to write/publish  something online• og of opinions, thoughts, ideas, advice• nline art...
What are the business benefits of              blogging?• To demonstrate expertise/become a thought  leader• To start conv...
The 10 rules of good business blogging1. Catchy title to grab attention (see above!)2. Relevant #keywords3. Conversational...
How is blogging being usedin the mental health sector?                   Organisations                        raising     ...
How is blogging being used     in the mental health sector?Researchers and         Organisations   practitioners          ...
Patients documenting thoughts                 and feelings as a means of                  therapy (consciously or         ...
What are the risks and issues?• Vulnerable people leaving themselves open to  cyber bullying• Confidential information bei...
The Littlefeet case
“The biggest risk in health caresocial media is not participating      in the conversation”     Farris Timimi, Medical Dir...
Mental health-related blogs• http://www.mind.org.uk/blog• http://www.time-to-change.org.uk/join-the-conversation• http://n...
What can the mental health sector learn from business blogging?
What can the mental health sector learn from business blogging?
What can the mental health sector learn from business blogging?
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What can the mental health sector learn from business blogging?

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Blogging workshop at Leeds Mind's social media surgery 19 Sept 2012. Aimed at mental health practitioners, researchers and patients, the presentation looks at what the sector can learn from business blogging.

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What can the mental health sector learn from business blogging?

  1. 1. What can the mental health sector learn from business blogging?Leeds Mind social media surgery, 19 Sept 2012 Helen Standing, Director, Engage Comms
  2. 2. What is a blog?• y ANYONE who wants to write/publish something online• og of opinions, thoughts, ideas, advice• nline article that you can interact with in some way – that’s what makes them SOCIAL media• athers together words, images, audio and video from across the web
  3. 3. What are the business benefits of blogging?• To demonstrate expertise/become a thought leader• To start conversations/act as a ‘door opener’ with people they want to talk to• To make themselves/their brand more engaging/’open’• To drive traffic to their website via searches for topical/relevant articles
  4. 4. The 10 rules of good business blogging1. Catchy title to grab attention (see above!)2. Relevant #keywords3. Conversational tone4. Headlines, sound bites and bite size chunks5. Use of multimedia content to bring it to life >>6. Open-ended questions that spark debate7. Named author with a ‘face’ and biography8. USEFUL and topical not salesy9. Call to action at the end10. Easily shareable across other social media platforms
  5. 5. How is blogging being usedin the mental health sector? Organisations raising awareness of issues, policy etc
  6. 6. How is blogging being used in the mental health sector?Researchers and Organisations practitioners raising awareness of sharing insights issues, policy etc and ideas
  7. 7. Patients documenting thoughts and feelings as a means of therapy (consciously or unconsciously) How is blogging being used in the mental health sector?Researchers and Organisations practitioners raising awareness of sharing insights issues, policy etc and ideas
  8. 8. What are the risks and issues?• Vulnerable people leaving themselves open to cyber bullying• Confidential information being shared online• Mental health professionals/practice being vindicated/criticised• Lack of understanding leading to false information/advice, further fuelling the problem
  9. 9. The Littlefeet case
  10. 10. “The biggest risk in health caresocial media is not participating in the conversation” Farris Timimi, Medical Director, Mayo Clinic for Social Media
  11. 11. Mental health-related blogs• http://www.mind.org.uk/blog• http://www.time-to-change.org.uk/join-the-conversation• http://notsobigsociety.wordpress.com/2012/01/04/laffaire- littlefeet-blogging-and-inpatient-care/• http://chaosandcontrol.wordpress.com (LittleFeet’s blog)• http://leedswellbeingweb.wordpress.com• http://digitalmentalhealth.co.uk/wp/?page_id=12• http://notnigellanotjamie.blogspot.co.uk/• http://Sehappyplace.blogspot.com/• http://www.oneinfourmag.org/index.php/blog/• http://polarbearblog.blogspot.com/
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