Using Online, Interactive
and Web 2.0 Technologies
     in Careers Work
        Helen Pownall
      10 September 2009
Workshop outline
▶ Web 2.0 - some general characteristics
▶ Some technologies and possible careers uses
▶ What you are doi...
Characteristics of “Web 2.0”
  (Incessant!!)
  interaction/communication                  Collective intelligence
  betwee...
Blogs
▶ How  are they different from website
  content?
  Blog               Website
  Relevant now       Longer shelf lif...
Blogs
▶ http://manchesterundergradcareers.wordpre
  ss.com
▶ www.careers.salford.ac.uk/students/phd/blo
  g
▶ http://elear...
Social Networking

                    Facebook
                    LinkedIn
                    Twitter
                 ...
LinkedIn
▶ Professional networking site – no pokes or
  drunken party pics
▶ Over 43 million members in 200 countries
▶ Re...
LinkedIn – useful links
▶ Careers  Services group, link to
  http://careerservices.linkedin.com
▶ LinkedIn webinars for ca...
Twitter
▶ A ‘micro-blogging site’ – communicate your
  thoughts and what you’re doing in ‘tweets’ of
  140 characters or l...
Twitter
▶ Use   Twitter individually to:
     Keep up to date with latest developments
     Make connections across your...
Careers services on Twitter
▶ Set  up a careers service Twitter account to
  communicate up-to-the-minute news,
  events, ...
Student online profile
Katie Brunt, 2009 graduate in Advertising &
Brand Management, MMU
 LinkedIn: www.linkedin.com/in/k...
Online Discussion Forums


▶   Internal careers forums
       Tapping into the wealth of knowledge in the student body
  ...
Social Bookmarking




▶ Example: www.delicious.com, www.diigo.com
▶ Possible careers use: Means of organising and
  shari...
One-to-One Live Chat – IM, video etc
                              Examples:
                              Skype for video...
Group web chats
▶ Web chats – usually refers to live group
 chat with expert(s) answering questions
 Examples:
  Prospect...
‘Virtual fairs’
▶ ‘Virtual
         fairs’ – can include online
 employer profiles, scheduled group chats or
 webinars, in...
Individually, think about…
▶   What your service is already doing with web
    technologies – write on orange post-its

▶ ...
In groups of 5 or 6…
▶ Share  your “doings” and “would like to dos”
▶ Pick 1 “doing” and “1 would like to do”
  share with...
Will technology change IAG?
▶ Better sharing of information
▶ With so much info readily available, key role
  for careers ...
Worries!
▶ “I’m not a techie. I don’t understand all this
  newfangled technology and social media.”
▶ “There’s so much ou...
Worries – Part 2!
▶ “I just don’t have time for this!”
▶ “We could invest a lot of time in [Twitter]
  and then in a few m...
You’re more likely to be successful if…
▶ You know what you’re problem you’re trying to
  solve and…
▶ …You don’t start wi...
The next thing…?
▶ Linking GPS and social networking
  (geo-location social networking applications)
  Times article from ...
Reach me on…
▶   Email: helen.pownall@manchester.ac.uk
▶   Phone: 0161 275 0832
▶   LinkedIn: www.linkedin.com/in/helenpow...
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Using Online, Interactive And Web 2.0 Technologies In Careers Work

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Example of online, interactive and web 2.0 technologies used in a 'careers' context (particularly by university careers services).

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Using Online, Interactive And Web 2.0 Technologies In Careers Work

  1. 1. Using Online, Interactive and Web 2.0 Technologies in Careers Work Helen Pownall 10 September 2009
  2. 2. Workshop outline ▶ Web 2.0 - some general characteristics ▶ Some technologies and possible careers uses ▶ What you are doing and what you’d like to do ▶ Short ‘open mic’ for demoing current projects ▶ Wrapping up  Implications for IAG?  Addressing worries (lots!)  Tips for successful technology projects  A peek into the future
  3. 3. Characteristics of “Web 2.0” (Incessant!!) interaction/communication Collective intelligence between users Content mashups Decentralisation of authority Participation Openness Read/write Community Built upon trust Information The wisdom of crowds sharing
  4. 4. Blogs ▶ How are they different from website content? Blog Website Relevant now Longer shelf life Informal/personal More formal/standardised Specific/targeted More general ▶ General blogs, themed or audience-specific blogs, student-led blogs
  5. 5. Blogs ▶ http://manchesterundergradcareers.wordpre ss.com ▶ www.careers.salford.ac.uk/students/phd/blo g ▶ http://elearning.lse.ac.uk/blogs/finalists
  6. 6. Social Networking Facebook LinkedIn Twitter Ning MySpace Club Penguin (average user age ~8!)
  7. 7. LinkedIn ▶ Professional networking site – no pokes or drunken party pics ▶ Over 43 million members in 200 countries ▶ Recruiters headhunt and jobseekers network ▶ Students can connect with recruiters and alumni and research… ▶ You could start your own alumni-careers group or post to the general alumni group for your institution ▶ www.linkedin.com/in/helenpownall
  8. 8. LinkedIn – useful links ▶ Careers Services group, link to http://careerservices.linkedin.com ▶ LinkedIn webinars for careers professionals: http://careerservices.linkedin.com/webinar 15th and 17th September 2009 (9-10pm!) ▶ If you don’t have time, the slides are at: http://careerservices.linkedin.com/slides.pdf ▶ Refer students and graduates to: http://grads.linkedin.com (guide and video)
  9. 9. Twitter ▶ A ‘micro-blogging site’ – communicate your thoughts and what you’re doing in ‘tweets’ of 140 characters or less ▶ Join in a massive online conversation! ▶ Used more professionally than Facebook ▶ People form loose connections around common interests  Follow people who interest you  Follow topics that interest you and join in the conversation, e.g. #agcas09 #vitae09 ▶ People find jobs and headhunt through Twitter
  10. 10. Twitter ▶ Use Twitter individually to:  Keep up to date with latest developments  Make connections across your areas of interest  “Poll” your contacts or get advice/info  (For students) Find out about jobs ▶ Tip: Try using Tweetdeck to organise your tweets
  11. 11. Careers services on Twitter ▶ Set up a careers service Twitter account to communicate up-to-the-minute news, events, jobs, top tips etc: http://twitter.com/WarwickCareers http://twitter.com/londongradfair ▶ List of careers services on Twitter: http://helencurry.wordpress.com/2009/05/0 6/careers-services-on-twitter-uk-he (18 so far)
  12. 12. Student online profile Katie Brunt, 2009 graduate in Advertising & Brand Management, MMU  LinkedIn: www.linkedin.com/in/katiebrunt  Website: http://sites.google.com/site/katiebruntorg  Blog: http://www.democracypr.com/wp/index.php  Twitter: http://twitter.com/brunty7
  13. 13. Online Discussion Forums ▶ Internal careers forums  Tapping into the wealth of knowledge in the student body  Accessible way to venture into ‘careers stuff’  ‘Safe place’ to ask stupid questions?  Doomed to failure because targeted group fragmented? ▶ 3rd party careers forums, e.g.  www.wikijob.co.uk/forum, www.prospects.ac.uk  www.thestudentroom.co.uk/forumdisplay.php?f=201  Many are actively used  How reliable is the information? Health warning…
  14. 14. Social Bookmarking ▶ Example: www.delicious.com, www.diigo.com ▶ Possible careers use: Means of organising and sharing useful web resources across your service, e.g. www.delicious.com/manchestercareers, www.careerstagged.co.uk (Careers Group, London) www.diigo.com/list/sussexcdec (Sussex)
  15. 15. One-to-One Live Chat – IM, video etc Examples: Skype for video chat (webcams required) LivePerson for instant messaging (text) chat ▶ Possible careers use:  Off campus students/grads  Busy timetables  Reluctant to use face-to-face services ▶ www.manchester.ac.uk/careers/liveguidance ▶ Better than e-guidance? Immediacy and opportunity to quickly overcome misunderstandings?
  16. 16. Group web chats ▶ Web chats – usually refers to live group chat with expert(s) answering questions Examples:  Prospects Careers Chat Live  KPMG - www.kpmgcareers.co.uk/Graduates  In-house web chat systems
  17. 17. ‘Virtual fairs’ ▶ ‘Virtual fairs’ – can include online employer profiles, scheduled group chats or webinars, individual contact by instant messaging or email Examples:  BBC careers fair http://events.unisfair.com/index.jsp?eid=417&s eid=29  KPMG careers fair in Second Life recently attracted several thousand people
  18. 18. Individually, think about… ▶ What your service is already doing with web technologies – write on orange post-its ▶ What you would like to do with web technologies – write on yellow post-its ▶ Add a large * if you are happy to help others ▶ Circle the * if you have sth you could briefly demo
  19. 19. In groups of 5 or 6… ▶ Share your “doings” and “would like to dos” ▶ Pick 1 “doing” and “1 would like to do” share with the wider group ▶ Discuss  Challenges and how you’ve overcome them/might overcome them  Opportunities - “what problems does it solve?”
  20. 20. Will technology change IAG? ▶ Better sharing of information ▶ With so much info readily available, key role for careers adviser is SENSE MAKING ▶ We should not ignore the “wisdom of crowds”… ▶ …but help students to become better at judging reliability and quality of information ▶ Encouraging students to network online and manage their own ‘digital identities’ carefully
  21. 21. Worries! ▶ “I’m not a techie. I don’t understand all this newfangled technology and social media.” ▶ “There’s so much out there – I don’t know where to start!” ▶ “I’m worried about my privacy!” ▶ “Gen Y-ers don’t want us in ‘their space’” ▶ “If we offer online services, it’ll make students (even more) lazy and they won’t bother coming in to see us.”
  22. 22. Worries – Part 2! ▶ “I just don’t have time for this!” ▶ “We could invest a lot of time in [Twitter] and then in a few months the world will have moved on to something else.” ▶ “Will we be surplus to requirements in the brave new world of the web? Why do students need a careers advisor when they can just get on wikijob or tweet a recruiter direct?”
  23. 23. You’re more likely to be successful if… ▶ You know what you’re problem you’re trying to solve and… ▶ …You don’t start with the technology ▶ You do it because you want to, not because you feel like you have to ▶ An enthusiast drives the project ▶ You’re adaptable and willing to change your approach ▶ You get the support of techie people (either in careers or in the central IT support service)
  24. 24. The next thing…? ▶ Linking GPS and social networking (geo-location social networking applications) Times article from May 2008: http://tinyurl.com/ls7gl4 ▶ A couple of possible uses:  Meet new people at a party who may be ‘friends of friends’  For headhunters at a business networking event – could do a keyword search of CVs of people in the room ▶ Buddy Beacon, iPhone compatible, tracks your friends’ locations ▶ Blip, for Blackberry
  25. 25. Reach me on… ▶ Email: helen.pownall@manchester.ac.uk ▶ Phone: 0161 275 0832 ▶ LinkedIn: www.linkedin.com/in/helenpownall ▶ Twitter: @helenpownall Helen Pownall Careers Consultant (with special responsibility for web and interactive technology projects) University of Manchester MLP, Careers & Employability Division

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