World class supply chain


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  • Suggest intro from John on this slide
  • John
  • Tim takes over
  • What is happening with other communication media
  • What is happening with digital
  • World class supply chain

    1. 1. WORLD CLASS SUPPLY CHAIN John Hornby – CEO – The Lettershop Group Tim Cable - Head of Media Products – Royal Mail Jan Challis – Quality & Service Integrity Director – Royal Mail Logistics The Strategic Mailing Partnership™ supported by Royal Mail
    2. 2. <ul><li>Context </li></ul><ul><li>What are Royal Mail currently doing </li></ul><ul><li>What is SMP currently doing </li></ul><ul><li>What do you think we should be doing </li></ul>20 mins 20 mins Agenda
    3. 3. Context What is the problem we are trying to solve?
    4. 4. What does our market look like at the moment
    5. 5. What does our market look like at the moment
    6. 6. What does our market look like at the moment
    7. 7. The Opportunities <ul><li>Re- energise Direct Mail in an increasingly Digital World </li></ul><ul><ul><li>Bigger share from existing users </li></ul></ul><ul><ul><li>Channel of choice for printed material </li></ul></ul><ul><ul><li>More businesses into the Medium </li></ul></ul><ul><li>Keep Paper Relevant in Transactional mail </li></ul><ul><ul><li>Investment or Cost </li></ul></ul><ul><ul><li>Part of the Customer Relationship </li></ul></ul>
    8. 8. We did some research with SMEs Source: Insight Exchange, SME customer understanding (2010) Base: 146 Sophisticates Barriers to making more use of Direct Mail
    9. 9. The Barriers to Direct Mail <ul><li>Difficult to use 79 </li></ul><ul><li>Expensive 74 </li></ul><ul><li>Environmental 33 </li></ul><ul><li>Doesn’t Work 20 </li></ul><ul><li>Recipients don’t want it 16 </li></ul>
    10. 10. <ul><li>Promoting Mail as a Communications Medium </li></ul><ul><li>Redesigning our Product Portfolio </li></ul><ul><li>Focus on Customer Experience </li></ul><ul><li>Challenging our Regulatory Framework </li></ul><ul><li>Investing in our Network </li></ul><ul><li>Ensuring our Colleagues are up for the challenge </li></ul>What is Royal Mail Currently doing about it
    11. 11. What is SMP Currently doing about it
    12. 12. Kaizen project with lettershop <ul><li>Learning so far: </li></ul><ul><li>Mutual view of processes, how and whether they work, and an understanding of common faults. </li></ul><ul><li>Involvement of people most affected by issue is best way of solving/influencing the outcome. </li></ul><ul><li>Cultural change: Employees appreciate they can influence outcomes, when it may appear rules and compliance reign. </li></ul><ul><li>Great way to communicate </li></ul><ul><li>Kaizen is a continuous process that will improve the relationship </li></ul>What is SMP Currently doing about it
    13. 13. Kaizen project with Lettershop <ul><li>Practical matters: </li></ul><ul><li>Agreed to use Lettershop designed version of CCR to improve documentation flow </li></ul><ul><li>Agreed to accept emailed Sales order, so long as received by 1700 </li></ul><ul><li>DVD training session on CBC/OCR DVD delivered to Lettershop employees. </li></ul><ul><li>Many questions from Lettershop employees answered face to face </li></ul>What is SMP Currently doing about it
    14. 14. What do you think is necessary to tackle the ‘ difficult to use ’ barrier, through demonstrating a World Class Supply Chain to current and prospective mailers? We would really like to hear yor views
    15. 15. Thank you