My concerns about the mail medium smp 2011

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My concerns about the mail medium smp 2011

  1. 1. Mike Colling<br />T: 020 7307 6107<br />E: mike@mcand.co.uk<br />Strategic mailing partnership<br />My concerns about the mail medium<br /> 19th May 2010v6.0<br />
  2. 2.
  3. 3. Four things in the next thirty minutes<br />
  4. 4. Remember my yardsticks?<br />
  5. 5. Media investment patterns still changing<br />Source: PricewaterhouseCoopers / Internet Advertising Bureau / WARC/Mediatel<br />
  6. 6. Direct mail share of advertising spend<br />Source: Mediatel<br />
  7. 7. Loss of advertisers accelerating<br />Number of advertisers <br />using direct mail in UK<br />CAGR = -5.33%<br />Source: Addynamix MC&C analysis<br />
  8. 8. Prices continuing to rise<br />Source: Royal Mail Media Centre/MC&C calculation<br />
  9. 9. More of the top mailers are reducing spend<br />Source: Ad dynamix/MC&C analysis<br />
  10. 10. So more than ever you need to be popular<br />
  11. 11. 45% of our waking hours spent consuming media<br />
  12. 12. And that’s continuing to grow<br />Source: Ofcom 2010<br />
  13. 13. Which means we have multi-storey media<br />
  14. 14. And print is being squeezed out<br />
  15. 15. There’s lots of tech we can see coming<br />
  16. 16. Big trends<br />
  17. 17. The future is video<br />
  18. 18. Personalisation on speed<br />
  19. 19. All pervasive data capture<br />
  20. 20. Who says coupons are dull?<br />
  21. 21. Authentic: O2<br />
  22. 22. Can we learn from TV?<br />
  23. 23. TV RIP?<br />
  24. 24. Colonisation of new territories<br />
  25. 25. Lots more TV <br />
  26. 26. On intelligent screens<br />
  27. 27. With your mates<br />
  28. 28. Any rays of sunshine?<br />
  29. 29. Take heart- youngsters do like writing<br />
  30. 30. Good news: some gold is fools gold<br />Source: Comscore<br />
  31. 31. Email makes you stupid!<br />Source: University of Pennsylvania<br />
  32. 32. Good news: high petrol prices fuel online shopping <br />High petrol prices fuel online shopping<br />
  33. 33. Trust tectonics are shifting<br />Source: Edelman global trust barometer 2011<br />
  34. 34. So what do I think?<br />
  35. 35. My biggest concern<br />
  36. 36. Good luck!<br />

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