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Delivering a sustainable future for direct mail


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  • 1. Delivering A Sustainable Future for Direct Mail The Government’s environmental priorities and review of waste policies The SMP Annual Conference: 19 May 2011 Simon Dawes, Policy Adviser – Waste Programme
  • 2. Coalition Government priorities for Defra
  • 3. A strong and sustainable green economy
  • 4. Drive a “zero waste” agenda
  • 5. Waste Review: context
    • Waste matters
    • Ensure our policies:
      • reflect the Government’s ambition to be the greenest ever
      • respect short-term constraints on spending and focus on growth
      • support transition to a green economy and low-carbon economy
      • contribute appropriately to energy policy
    • Changing role of Government
      • De-centralisation, de-regulation, localism and big society
    • Good progress over last 10 years, but need to go further
      • household recycling rates = 40%, business recycling rates > 50%
  • 6. European priorities – the revised WFD
    • The five step “waste hierarchy” will become a priority order in law
    • Waste prevention – Member States to have programmes by 2013
    • Recycling target of 50% of waste from households by 2020
    • Separate collections for key waste streams, including paper, by 2015 – the intention is to have collection systems that deliver quality recyclables
  • 7. Waste Review: applying the hierarchy Responsibility Deals Product Design SCP Programme Waste Prevention Programmes EU, national, & local targets Producer Responsibility Responsibility Deals Guidance & advice Renewable Energy targets ROCs ETS Renewable Heat Incentive AD Implementation Landfill Directive Landfill Tax LATS PFI programme
  • 8. Waste Review: Vision & Challenges
    • Review has a 2030 horizon but with a clear focus on what can be delivered in this Parliament.
    • Aims to deliver a Zero Waste Economy: not an economy where no waste is produced or landfilled, but one where all material resources are fully valued – financially and environmentally – and are re-used, recycled or recovered wherever possible.
    • Principal challenges:
      • Preventing waste wherever it occurs
      • Helping local communities to develop local solutions for collecting and dealing with waste
      • Continuing to increase recycling rates of both households and businesses
      • Collection systems deliver material streams of a sufficiently high quality
      • Energy from waste which cannot be recycled provides a valuable resource to local communities and businesses and helps with our renewable energy targets
      • Continuing to drive waste away from landfill . Disposal is the option of last resort.
      • An effective approach to tackling waste crime
    • All Delivered in context of LOCALISM and BIG SOCIETY
  • 9. Why Direct Marketing?
  • 10. Direct Marketing: progress to date
  • 11. Government’s ask
  • 12. Government’s offer
  • 13. You are not alone!
  • 14. Thank you for your attention