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The Yahoo - Microsoft Search Deal Story
 

The Yahoo - Microsoft Search Deal Story

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The Curiously Fascinating Story of the Yahoo - Microsoft Search Deal ...

The Curiously Fascinating Story of the Yahoo - Microsoft Search Deal

The Yahoo - Microsoft search deal signed on July 29, 2009 was a long time in the making.

In fact, it is a curious tale of wrangling and even a little drama. Read the tale of offers, counter-offers, threats, revolts, departures, and eventual dealmaking in this fascinating story of business.

As seen on this page:
http://focusedmarketer.com/yahoo-microsoft-search-deal-story

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    The Yahoo - Microsoft Search Deal Story The Yahoo - Microsoft Search Deal Story Presentation Transcript

    • The Curiously FascinatingSTORYof theYahoo – MicrosoftSearch Deal
      Compiled by:
      Helen M. Overland
    • The Curiously Fascinating STORY of theYahoo - Microsoft Search Deal
      The story you are about to read is a matter of public record.
      No matter how fascinating or amusing this story seems to get at times, remember it is recorded in the annals of public history.
      Enjoy!
      FocusedMarketer.com
      August 3, 2009
    • The Curiously Fascinating STORY of theYahoo - Microsoft Search Deal
      We will begin our story in early 2008, skipping over a couple of years of on-again, mostly off-again corporate foreplay...
      Jan 31, 2008
      Microsoft Proposes Acquisition of Yahoo! for $31 per Share
      http://www.microsoft.com/presspass/press/2008/feb08/02-01CorpNewsPR.mspx
      Feb. 11, 2008
      Yahoo! Board of Directors Says Microsoft's Proposal Substantially Undervalues Yahoo!
      http://yhoo.client.shareholder.com/PRESS/ReleaseDetail.cfm?ReleaseID=293129
      FocusedMarketer.com
      August 3, 2009
      Photo courtesy AMagill
      Timeline
    • The Curiously Fascinating STORY of theYahoo - Microsoft Search Deal
      Feb. 11, 2008
      Microsoft responds: “The Yahoo! response does not change our belief in the strategic and financial merits of our proposal. As we have said previously, Microsoft reserves the right to pursue all necessary steps to ensure that Yahoo!’s shareholders are provided with the opportunity to realize the value inherent in our proposal.”
      http://www.microsoft.com/presspass/press/2008/feb08/02-11msft-response.mspx
      FocusedMarketer.com
      August 3, 2009
      Photo courtesy huggybearjon
      Timeline
    • The Curiously Fascinating STORY of theYahoo - Microsoft Search Deal
      February 18
      Rumors emerge of Yahoo being in talks with AOL
      http://news.bbc.co.uk/2/hi/business/7249277.stm
       
      March 11
      News Corp says it will not fight Microsoft for Yahoo: "We're not going to get into a fight with Microsoft, which has a lot more money than us," Murdoch told investors at the annual Bear Stearns media conference.
      http://www.reuters.com/article/mergersNews/idUSWEN440320080310
      FocusedMarketer.com
      August 3, 2009
      Photo courtesy RogueSun Media
      Timeline
    • The Curiously Fascinating STORY of theYahoo - Microsoft Search Deal
      April 5, 2008
      Microsoft Sends Letter to Yahoo! Board of Directors: “If we have not concluded an agreement within the next three weeks, we will be compelled to take our case directly to your shareholders, including the initiation of a proxy contest to elect an alternative slate of directors for the Yahoo! board.”
      http://www.microsoft.com/presspass/press/2008/apr08/04-05LetterPR.mspx
      FocusedMarketer.com
      August 3, 2009
      Photo courtesy e-magic
      Timeline
    • The Curiously Fascinating STORY of theYahoo - Microsoft Search Deal
      Apr 07, 2008
      Yahoo responds to Microsoft’s letter: “Our Board's view of your proposal has not changed. We continue to believe that your proposal is not in the best interests of Yahoo! and our stockholders.”
      http://yhoo.client.shareholder.com/PRESS/releasedetail.cfm?ReleaseID=303369
      April 9, 2008
      Yahoo announces they will start testing Google ads in Yahoo’s search results.
      http://yhoo.client.shareholder.com/press/releasedetail.cfm?ReleaseID=303999
      FocusedMarketer.com
      August 3, 2009
      Photo courtesy Ella's Dad
      Timeline
    • The Curiously Fascinating STORY of theYahoo - Microsoft Search Deal
      Apr 30, 2008
      The Wall Street Journal reports that “Microsoft this week indicated a willingness to raise its bid to as much as $33 per Yahoo share,”
      http://online.wsj.com/article/SB120958473573757167.html?mod=technology_main_whats_news
      FocusedMarketer.com
      August 3, 2009
      Photo courtesy si_si_ay
      Timeline
    • The Curiously Fascinating STORY of theYahoo - Microsoft Search Deal
      May 3, 2008
      Microsoft Withdraws Proposal to Acquire Yahoo! in a letter to Jerry Yang
      http://www.microsoft.com/presspass/press/2008/may08/05-03letter.mspx
       
      May 3, 2008
      Yahoo responds: “With the distraction of Microsoft's unsolicited proposal now behind us, we will be able to focus all of our energies on executing the most important transition in our history so that we can maximize our potential to the benefit of our shareholders, employees, partners and users.”
      http://yhoo.client.shareholder.com/press/releasedetail.cfm?ReleaseID=308131
      FocusedMarketer.com
      August 3, 2009
      Photo courtesy The Wolf
      Timeline
    • The Curiously Fascinating STORY of theYahoo - Microsoft Search Deal
      May 15, 2008
      Billionaire investor Carl Icahn writes letter to Yahoo that "I believe that a combination between Microsoft and Yahoo is by far the most sensible path for both companies", and has purchased $1.3B in Yahoo stock
      http://www.usatoday.com/money/topstories/2008-05-15-729493711_x.htm
       
      May 15, 2008
      Yahoo responds “Conversely, we do not believe it is in the best interests of Yahoo! stockholders to allow you and your hand-picked nominees to take control of Yahoo! for the express purpose of trying to force a sale of Yahoo! to a formerly interested buyer who has publicly stated that they have moved on.”
      http://yhoo.client.shareholder.com/press/releasedetail.cfm?ReleaseID=310754
      FocusedMarketer.com
      August 3, 2009
      Photo courtesy Tambako the Jaguar
      Timeline
    • The Curiously Fascinating STORY of theYahoo - Microsoft Search Deal
      May 18, 2008
      Microsoft and Yahoo back in talks.
      http://www.microsoft.com/presspass/press/2008/may08/05-18statement.mspx
       
      May 21, 2008
      T. Boone Pickens Picks Up 10 Million Yahoo Shares. There is some discussion that this is done in the hopes that Carl Icahn can work some kind of deal
      http://www.cbsnews.com/stories/2008/05/20/paidcontent/main4110359.shtml?source=search_story
      FocusedMarketer.com
      August 3, 2009
      Photo courtesy hans s
      Timeline
    • The Curiously Fascinating STORY of theYahoo - Microsoft Search Deal
      June 2, 2008
      Carl Icahn cleared to invest another $1.5bn in Yahoo
      http://www.guardian.co.uk/media/2008/jun/02/yahoo.mediabusiness
       
      June 3, 2009
      Lawsuit filed against Yahoo for handling of Microsoft bid
      http://www.businessweek.com/the_thread/techbeat/archives/2008/06/judge_unseals_y.html?chan=top+news_top+news+index_technology
       
      June 3, 2008
      Carl Icahn is reported to be seeking ousting of Jerry Yang as Yahoo CEO
      http://news.cnet.com/8301-10784_3-9958744-7.html
      FocusedMarketer.com
      August 3, 2009
      Photo courtesy Tambako the Jaguar
      Timeline
    • The Curiously Fascinating STORY of theYahoo - Microsoft Search Deal
      June 12, 2008
      Yahoo and Google announce agreement for Yahoo to display Google ads.
      http://yhoo.client.shareholder.com/press/releasedetail.cfm?ReleaseID=316450
      http://www.google.com/yahoogooglefacts/
       
      June 12, 2008
      Microsoft responds “As stated on May 3rd and reiterated on May 18th Microsoft was not interested in rebidding for all of Yahoo!. Our alternative transaction remains available for discussion.”
      http://www.microsoft.com/presspass/press/2008/jun08/06-12statement.mspx
      FocusedMarketer.com
      August 3, 2009
      Photo courtesy e-magic
      Timeline
    • The Curiously Fascinating STORY of theYahoo - Microsoft Search Deal
      Jul 7, 2008
      Microsoft and Carl Icahn appear to be in discussions about a deal with Yahoo.
      http://www.microsoft.com/presspass/press/2008/jul08/07-07statement.mspx
       
      Jul 7, 2008
      Yahoo responds: “If Microsoft and Mr. Ballmer really want to purchase Yahoo!, we again invite them to make a proposal immediately. And if Mr. Icahn has an actual plan for Yahoo! beyond hoping that Microsoft might actually consummate a deal which they have repeatedly walked away from, we would be very interested in hearing it.”
      http://yhoo.client.shareholder.com/press/releasedetail.cfm?ReleaseID=319847
      FocusedMarketer.com
      August 3, 2009
      Photo courtesy Tambako the Jaguar
      Timeline
    • The Curiously Fascinating STORY of theYahoo - Microsoft Search Deal
      Jul 12, 2008
      Yahoo rejects a joint Microsoft/Icahn offer
      http://yhoo.client.shareholder.com/press/releasedetail.cfm?ReleaseID=321697
       
      July 14, 2008
      Carl Icahn responds “I have yet to see a company distort, omit and twist events and facts in the manner that Yahoo! has done”
      http://www.nytimes.com/2008/07/14/business/worldbusiness/14iht-yahoo.4.14486514.html
       
      July 14, 2008
      Microsoft responds “the enhanced proposal… we submitted late Friday was submitted at the request of Yahoo! Chairman Roy Bostock”
      http://www.microsoft.com/Presspass/press/2008/jul08/07-14statement.mspx
      FocusedMarketer.com
      August 3, 2009
      Timeline
    • The Curiously Fascinating STORY of theYahoo - Microsoft Search Deal
      July 29, 2008
      T. Boone Pickens sells his Yahoo shares at a loss. Is quoted as saying “I think that Yahoo management was pathetic” (editors note: don’t worry, he’s still quite well off)
      http://www.sfgate.com/cgi-bin/article.cgi?f=/c/a/2008/07/28/BUS6120SSI.DTL
       
      October 14, 2008
      Google & Yahoo in talks with DOJ to avoid possible antitrust challenge
      http://online.wsj.com/article/SB122393254528030085.html?mod=testMod
       
      Oct 20, 2008
      Yahoo is reported to be planning cuts, possibly over 1000 people
      http://online.wsj.com/article/SB122445684738348449.html
      FocusedMarketer.com
      August 3, 2009
      Timeline
    • The Curiously Fascinating STORY of theYahoo - Microsoft Search Deal
      Nov 5, 2008
      Citing regulator concerns, Google terminates its ad agreement with Yahoo
      http://yhoo.client.shareholder.com/PRESS/releasedetail.cfm?ReleaseID=345734
      http://googlepublicpolicy.blogspot.com/2008/11/ending-our-agreement-with-yahoo.html
      FocusedMarketer.com
      August 3, 2009
      Photo courtesy Mikelo
      Timeline
    • The Curiously Fascinating STORY of theYahoo - Microsoft Search Deal
      Nov 6, 2008
      Yahoo CEO Jerry Yang quoted as saying “To this day the best thing for Microsoft to do is buy Yahoo.”
      http://searchengineland.com/yahoo-invites-another-bid-from-microsoft-15383
      FocusedMarketer.com
      August 3, 2009
      Timeline
    • The Curiously Fascinating STORY of theYahoo - Microsoft Search Deal
      Nov 7, 2008
      Microsoft to Jerry Yang: No.
      Well actually: “We are not interested in going back and re-looking at an acquisition. I don't know why they would be either, frankly”
      http://www.reuters.com/article/mergersNews/idUSSYD41512320081107
      FocusedMarketer.com
      August 3, 2009
      Timeline
    • The Curiously Fascinating STORY of theYahoo - Microsoft Search Deal
      Nov 17, 2008
      Jerry Yang steps down as Yahoo CEO
      http://yhoo.client.shareholder.com/press/releasedetail.cfm?ReleaseID=348088
       
      Nov 19, 2008
      Microsoft “done with all acquisition discussions with Yahoo”, but still open to “search collaboration”
      http://blog.seattlepi.com/microsoft/archives/154844.asp
      FocusedMarketer.com
      August 3, 2009
      Photo courtesy Yodel Anecdotal
      Timeline
    • The Curiously Fascinating STORY of theYahoo - Microsoft Search Deal
      Dec. 4, 2008
      Microsoft appoints Dr. Qi Lu, former VP of Engineering for the Search and Advertising Technology Group at Yahoo!, as Microsoft president of Online Services Group
      http://www.microsoft.com/Presspass/press/2008/dec08/12-04CorpDec4PR.mspx
      FocusedMarketer.com
      August 3, 2009
      Timeline
    • The Curiously Fascinating STORY of theYahoo - Microsoft Search Deal
      Jan 13, 2009
      Carol Bartz becomes Yahoo’s new CEO
      http://yhoo.client.shareholder.com/PRESS/releasedetail.cfm?ReleaseID=359016
       
      January 16, 2009
      Microsoft and Yahoo Executives Meet. Again.
      http://www.nytimes.com/2009/01/17/technology/companies/17yahoo.html
      FocusedMarketer.com
      August 3, 2009
      Photo courtesy Yodel Anecdotal
      Timeline
    • The Curiously Fascinating STORY of theYahoo - Microsoft Search Deal
      Apr 10, 2009
      Still Talking.
      http://kara.allthingsd.com/20090410/yahoos-bartz-and-microsofts-ballmer-finally-talking-about-search-and-advertising-partnership/
       
      May 28, 2009
      Microsoft search engine Bing launches
      http://www.microsoft.com/presspass/press/2009/may09/05-28NewSearchPR.mspx
      FocusedMarketer.com
      August 3, 2009
      Photo courtesy bpedro
      Timeline
    • The Curiously Fascinating STORY of theYahoo - Microsoft Search Deal
      Jul 23, 2009
      Yahoo Board meets about possible Microsoft deal
      http://blogs.barrons.com/techtraderdaily/2009/07/23/wsj-yahoo-board-meeting-today-about-microsoft-deal/
      Then, Finally...
      FocusedMarketer.com
      August 3, 2009
      Timeline
    • The Curiously Fascinating STORY of theYahoo - Microsoft Search Deal
      Jul 29, 2009
      Yahoo! and Microsoft announce an agreement.
      http://www.choicevalueinnovation.com/thedeal/announcement/Default.aspx
      FocusedMarketer.com
      August 3, 2009
      Photo courtesy Yodel Anecdotal
      Timeline
    • The Curiously Fascinating STORY of theYahoo - Microsoft Search Deal
      A Few Interesting Highlights of the Deal
      The Yahoo Search engine goes away (as in “bye-bye”)
      The Microsoft Bing search engine will be used on Yahoo
      Microsoft gets access to Yahoo’s search technology for 10 years
      Microsoft will pay traffic acquisition costs to Yahoo! at an initial rate of 88% of search revenue generated on Yahoo!'s sites for the first 5 years
      The deal affects only search engines, not email or news, for example
      FocusedMarketer.com
      August 3, 2009
    • The Curiously Fascinating STORY of theYahoo - Microsoft Search Deal
      That’s it, thanks for reading!
      Compiled by:
      Helen M. Overland(a.k.a. semlady)
      FocusedMarketer.com
      Follow me! twitter.com/semlady
      FocusedMarketer.com
      August 3, 2009