Spend Less & Gain More Using Google Analytics with PPC Helen M. Overland, Director, Search Engine Marketing non-linear creations at SMX Analytics 2009 | www.nonlinear.ca ottawa 613.241.2067 toronto 416.203.2997 What are Your Customers and Competitors Really Searching For?

NLC: Executive Summary Technology Partnerships Proven expertise in implementation of leading software packages, systems integration, and custom development Solutions Groups: Digital Marketing Online Strategy ECM Enterprise Search Microsoft Stack | www.nonlinear.ca ottawa 613.241.2067 toronto 416.203.2997

Proven expertise in implementation of leading software packages, systems integration, and custom development

Solutions Groups:

Digital Marketing

Online Strategy

ECM

Enterprise Search

Microsoft Stack

A Few of Our Clients | www.nonlinear.ca ottawa 613.241.2067 toronto 416.203.2997 FinServ

A Few of Our Digital Marketing Clients | www.nonlinear.ca ottawa 613.241.2067 toronto 416.203.2997

GOALS: 1. Reduce wasteful PPC costs by finding out what people are really searching for 2. Find out if competitors are clicking on your ads 3. Find out how competitors are using your website | www.nonlinear.ca ottawa 613.241.2067 toronto 416.203.2997

Reduce Irrelevant Traffic & Reduce Wasteful Spending | www.nonlinear.ca ottawa 613.241.2067 toronto 416.203.2997 Find out if your Ads are being served to relevant searches & content network placements

Find out What Your Competitors are Doing | www.nonlinear.ca ottawa 613.241.2067 toronto 416.203.2997 Run the report, Click on your competitor, and…

Find out What Your Competitors are Doing | www.nonlinear.ca ottawa 613.241.2067 toronto 416.203.2997

Find out What Your Competitors are Doing | www.nonlinear.ca ottawa 613.241.2067 toronto 416.203.2997 After Filter Applied - Content -> Top Content ( Sort by Page ) Google Analytics Default Landing Page report:

Case Study: Security Company Oct 1, 2008 – Dec 22, 2008 compared to Dec 31, 2008 – Mar 23, 2009 Conversion = Filling out request for pricing form Results: Conversion Rate: +7.2% Cost per Conversion: -13.8% Total Conversions: +27.9% Avg. CPC: -7.5% Clicks: +19.2% Total Cost: +10.2% CTR: +42.5% | www.nonlinear.ca ottawa 613.241.2067 toronto 416.203.2997

Oct 1, 2008 – Dec 22, 2008 compared to Dec 31, 2008 – Mar 23, 2009

Conversion = Filling out request for

pricing form

Results:

Conversion Rate: +7.2%

Cost per Conversion: -13.8%

Total Conversions: +27.9%

Avg. CPC: -7.5%

Clicks: +19.2%

Total Cost: +10.2%

CTR: +42.5%

Thank You! | www.nonlinear.ca ottawa 613.241.2067 toronto 416.203.2997 Helen M. Overland – Director, Search Engine Marketing [email_address] office: 416-203-2997 x 242 Follow Us on Twitter: non-linear creations: twitter.com/nonlinear_tweet Helen M. Overland: twitter.com/semlady Toronto Office: 524 Front Street West, Suite 200 Toronto, Ontario M5V 1B8 P. (416) 203-2997 F. (416) 203-3013 www.nonlinear.ca Ottawa Office: 987A Wellington Street, Suite 201 Ottawa, Ontario K1Y 2Y1 P. (613) 241-2067 F. (613) 241-3086 www.nonlinear.ca non-linear creations inc.