Marketing on Linkedin - SES Toronto 2007

Marketing on LinkedIn Search Engine Strategies, Toronto June 13th, 2007 VISIT US AT: WWW.NONLINEAR.CA n o n ~ l i n e a r c r e a t i o n s OTTAWA: 613.241.2067 TORONTO: 416.203.2997 Helen M. Overland Senior SEM Specialist Wednesday, June 13th, 2007 VISIT US AT: WWW.NONLINEAR.CA

agenda for today’s discussion Wednesday, June 13th, 2007 VISIT US AT: WWW.NONLINEAR.CA

Part 1: An Introduction to NLC

Part 2: An Overview of LinkedIn

Part 3: Marketing Strategies on LinkedIn

Part 4: Case Study

about non-linear creations Wednesday, June 13th, 2007 VISIT US AT: WWW.NONLINEAR.CA

Founded in 1995

NLC is an e-business integrator that consistently delivers mission critical, technically challenging projects under tight timelines.

More than 750 completed projects

Offices in Toronto and Ottawa

50+ full-time specialists

Privately held company, profitable & stable

CMS practice area established in 2000

Enterprise Search practice area established 2002

SEM practice area established 2004

Microsoft Solutions Group established 2006

TECHNOLOGY PARTNERS

a sample of our clients Wednesday, June 13th, 2007 VISIT US AT: WWW.NONLINEAR.CA RETAIL MEDIA NGO’S LEGAL TECHNOLOGY FINANCIAL

search engine marketing solutions group Wednesday, June 13th, 2007 VISIT US AT: WWW.NONLINEAR.CA

Qualified SEM specialists: Qualified Google Advertising Professionals and Yahoo! Search Marketing Ambassadors

NLC is a member of the Search Engine Marketing Professional Organization (SEMPO)

An Overview of LinkedIn Wednesday, June 13th, 2007 VISIT US AT: WWW.NONLINEAR.CA

What is LinkedIn?

A professional social networking site

Connect with acquaintances and business colleagues

View connections to 3 degrees

Reach ~11 million professionals

? Business 2.0, December 1, 2006 - “LinkedIn has become the go-to place for the tech elite. Increasingly, if you ’re not LinkedIn, you’re left out.”

Marketing on LinkedIn Wednesday, June 13th, 2007 VISIT US AT: WWW.NONLINEAR.CA

Increase Visibility & Branding

Direct Sales

Generate Traffic & Support SEO

What You Can Do with LinkedIn

An Overview of LinkedIn Wednesday, June 13th, 2007 VISIT US AT: WWW.NONLINEAR.CA Things to Keep in Mind

Security

Recruiting

Don’t Spam

An Overview of LinkedIn Wednesday, June 13th, 2007 VISIT US AT: WWW.NONLINEAR.CA Your Network: “Quality” or “Quantity”?

Volume of Contacts?

or…

Trusted Contacts?

Maybe… Both!

An Overview of LinkedIn Wednesday, June 13th, 2007 VISIT US AT: WWW.NONLINEAR.CA

Answers

Services

Search

Groups

Jobs

LinkedIn Tools

Display your expertise in “Answers”

Announce your new website or service

Drive readers to your blog posts

Get your service recommended

Goal #1: Increase the Visibility of Your Brand Strategies:

Research potential clients and partners

Respond to service requests in “Answers”

Get your service recommended

Goal #2: Direct Sales Strategies:

Link to your site in Employee profiles

Answers pages are indexed – drive traffic with relevant links

Goal #3: Generate Traffic & Support SEO Strategies:

Case Studies Wednesday, June 13th, 2007 VISIT US AT: WWW.NONLINEAR.CA Case Study #1: “Organic” Marketing During the period of April 1 - June 5 th , 2007

Key Takeaway Wednesday, June 13th, 2007 VISIT US AT: WWW.NONLINEAR.CA Key Takeaway