Your SlideShare is downloading. ×
Google Analytics - PodCamp Toronto 2009
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Google Analytics - PodCamp Toronto 2009

1,217
views

Published on

Want to know how your effective your social media and advertising campaigns *really* are? Find out some extra information you can get from your Google Analytics account - like the full referrer of a …

Want to know how your effective your social media and advertising campaigns *really* are? Find out some extra information you can get from your Google Analytics account - like the full referrer of a page!

Published in: Self Improvement

0 Comments
3 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
1,217
On Slideshare
0
From Embeds
0
Number of Embeds
4
Actions
Shares
0
Downloads
45
Comments
0
Likes
3
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide
  • Transcript

    • 1. February 21, 2009 Helen M. Overland | PodCamp Toronto 2009 HELEN M. OVERLAND PodCamp Toronto, 2009 Increasing Audience Share Using Google Analytics
    • 2. Increasing Audience Share Using Google Analytics February 21, 2009
      • Today:
      • Who Am I?
      • Use Your Tools
      • Find the Referring Page
      • Better Track Social Media Traffic
      • Actually Log In Sometimes
      Helen M. Overland | PodCamp Toronto 2009
    • 3. Increasing Audience Share Using Google Analytics Who Am I?
      • Director, Search Engine Marketing with non~linear creations – www.nonlinearcreations.com
      • Online marketing projects with large well-known brands
      • Proven success: have used creative marketing to generate steady increases in sales on a limited 5% budget
      • Almost a decade of experience
      • Speaker at marketing conferences such as Search Engine Strategies and Search Marketing Expo
      February 21, 2009 Helen M. Overland | PodCamp Toronto 2009
    • 4. Increasing Audience Share Using Google Analytics Use Your Tools
      • Know What’s In Your Toolbox!
      • On-site Search Tracking
        • Find out if you have usability barriers
        • See what content people want
      • Custom Filters
      • Visitor Segments
      • Custom Reports
      February 21, 2009 Helen M. Overland | PodCamp Toronto 2009
    • 5. Increasing Audience Share Using Google Analytics Use Your Tools
      • Know What’s In Your Toolbox!
      • Set up on-site search tracking:
      • yoursite.com/index.php?q=test
      • q is the search parameter
      February 21, 2009 Helen M. Overland | PodCamp Toronto 2009
    • 6. Increasing Audience Share Using Google Analytics Use Your Tools
      • Know What’s In Your Toolbox!
      • On-site Search Tracking
      • Custom Filters
        • Exercise control over your data
        • Gain better insight into visitors
      • Visitor Segments
      • Custom Reports
      February 21, 2009 Helen M. Overland | PodCamp Toronto 2009
    • 7. Increasing Audience Share Using Google Analytics Use Your Tools
      • Know What’s In Your Toolbox!
      • On-site Search Tracking
      • Custom Filters
      • Visitor Segments
        • Not all visitors behave the same
        • Find out how different segments behave
      • Custom Reports
      February 21, 2009 Helen M. Overland | PodCamp Toronto 2009
    • 8. Increasing Audience Share Using Google Analytics Use Your Tools
      • Know What’s In Your Toolbox!
      • Visitor Segments
      February 21, 2009 Helen M. Overland | PodCamp Toronto 2009
    • 9. Increasing Audience Share Using Google Analytics Use Your Tools
      • Know What’s In Your Toolbox!
      • On-site Search Tracking
      • Custom Filters
      • Visitor Segments
      • Custom Reports
        • Compile the information you need
      February 21, 2009 Helen M. Overland | PodCamp Toronto 2009
    • 10. Increasing Audience Share Using Google Analytics Use Your Tools
      • Know What’s In Your Toolbox!
      • Custom Reports
      February 21, 2009 Helen M. Overland | PodCamp Toronto 2009
    • 11. Increasing Audience Share Using Google Analytics Finding the Referring Page
      • Default Google Analytics:
      February 21, 2009 Helen M. Overland | PodCamp Toronto 2009
    • 12. Increasing Audience Share Using Google Analytics Finding the Referring Page
      • Default Google Analytics:
      • The Information We Want:
      February 21, 2009 Helen M. Overland | PodCamp Toronto 2009
    • 13. Increasing Audience Share Using Google Analytics Finding the Referring Page
      • How to Get Full Referring Page Information
      • Step #1 – Create a new profile & add this filter:
      February 21, 2009 Helen M. Overland | PodCamp Toronto 2009
    • 14. Increasing Audience Share Using Google Analytics Finding the Referring Page
      • How to Get Full Referring Page Information
      • Step #2 – Create the following Custom Report:
      February 21, 2009 Helen M. Overland | PodCamp Toronto 2009
    • 15. Increasing Audience Share Using Google Analytics Finding the Referring Page
      • How to Implement Full Referring Page Information
      • Step #3 – Wait a few hours, then check your custom report:
      February 21, 2009 Helen M. Overland | PodCamp Toronto 2009
    • 16. Increasing Audience Share Using Google Analytics Better Track Social Media Traffic
      • Why?
      • Track referrers more accurately – know where to spend your efforts
      • Find out which services drive the most traffic
      • Spend more time interacting with networks that work for you
      February 21, 2009 Helen M. Overland | PodCamp Toronto 2009
      • What to Track:
      • Twitter
      • Facebook
      • LinkedIn
      • Banner Ads
      • Email Links
      • Etc.
    • 17. Increasing Audience Share Using Google Analytics Better Track Social Media Traffic
      • How to Implement Campaign Link Tagging
      • Step #1 – Use the Google URL Tool to create the tracking link
      • http://www.google.com/support/analytics/bin/answer.py?hl=en&answer=55578
      February 21, 2009 Helen M. Overland | PodCamp Toronto 2009
    • 18. Increasing Audience Share Using Google Analytics Better Track Social Media Traffic
      • How to Implement Campaign Link Tagging
      • Step #2 – Send the link out
      February 21, 2009 Helen M. Overland | PodCamp Toronto 2009
    • 19. Increasing Audience Share Using Google Analytics Better Track Social Media Traffic
      • How to Implement Campaign Link Tagging
      • Step #3 – Wait a few hours, then check your campaigns
      February 21, 2009 Helen M. Overland | PodCamp Toronto 2009
    • 20. Increasing Audience Share Using Google Analytics Actually Log In Sometimes
      • Analytics Data on a Server is Useless
      • Log in, Look at trends:
        • Total traffic
        • Referring sites, pages & campaigns
        • Popular content
        • Look at your segments
      • Above all, make a decision and DO SOMETHING
      February 21, 2009 Helen M. Overland | PodCamp Toronto 2009
    • 21. Increasing Audience Share Using Google Analytics
      • Summary:
      • Use the tools available to locate problems and increase content your audience wants
      • Track the full referrer of pages to increase understanding of how people see your site
      • Track your outreach efforts to see what’s working and drop what’s not
      • Actually Use the Data to make an action plan
      February 21, 2009 Helen M. Overland | PodCamp Toronto 2009
    • 22. Thank You!
      • Helen M. Overland [email_address]
      • nonlinearcreations.com
      • MsSEM.com
      • Follow Me: twitter.com/semlady
      • Download this presentation after Monday, Feb 23 rd at:
      • cli.gs/analytics
      February 21, 2009 Helen M. Overland | PodCamp Toronto 2009

    ×