Improve Your Search Marketing Intelligence with Online Tools March 8th, 2007 VISIT US AT: WWW.NONLINEAR.CA n o n ~ l i n e a r c r e a t i o n s OTTAWA: 613.241.2067 TORONTO: 416.203.2997 Helen M. Overland SEM Specialist Julie Batten SEM Solutions Group Manager Thursday, March 8th, 2007 VISIT US AT: WWW.NONLINEAR.CA

agenda for today’s discussion Thursday, March 8th, 2007 VISIT US AT: WWW.NONLINEAR.CA Part 1: An Introduction to NLC Part 2: Online Tools Part 3: Q & A

Part 1: An Introduction to NLC

Part 2: Online Tools

Part 3: Q & A

about non-linear creations Wednesday, June 10, 2009 VISIT US AT: WWW.NONLINEAR.CA Founded in 1995 NLC is an e-business integrator that consistently delivers mission critical, technically challenging projects under tight timelines. More than 750 completed projects Offices in Toronto and Ottawa 50+ full-time specialists Privately held company, profitable & stable CMS practice area established in 2000 Enterprise Search practice area established 2002 SEM practice area established 2004 Microsoft Solutions Group established 2006 TECHNOLOGY PARTNERS

Founded in 1995

NLC is an e-business integrator that consistently delivers mission critical, technically challenging projects under tight timelines.

More than 750 completed projects

Offices in Toronto and Ottawa

50+ full-time specialists

Privately held company, profitable & stable

CMS practice area established in 2000

Enterprise Search practice area established 2002

SEM practice area established 2004

Microsoft Solutions Group established 2006

a sample of our clients Thursday, March 8th, 2007 VISIT US AT: WWW.NONLINEAR.CA RETAIL MEDIA NGO’S LEGAL TECHNOLOGY FINANCIAL

search engine marketing solutions group Wednesday, June 10, 2009 VISIT US AT: WWW.NONLINEAR.CA Fully-certified SEM specialists: Qualified Google Advertising Professionals and Yahoo! Search Marketing Ambassadors NLC is a member of the Search Engine Marketing Professional Organization (SEMPO)

Fully-certified SEM specialists: Qualified Google Advertising Professionals and Yahoo! Search Marketing Ambassadors

NLC is a member of the Search Engine Marketing Professional Organization (SEMPO)

What is “Search Marketing”? Wednesday, June 10, 2009 VISIT US AT: WWW.NONLINEAR.CA pay per click pay per click organic results

Introduction Thursday, March 8th, 2007 VISIT US AT: WWW.NONLINEAR.CA Campaign effectiveness can be predicted to some degree by the amount of research completed during the planning stage Effective Campaigns are Built on Knowledge

Campaign effectiveness can be predicted to some degree by the amount of research completed during the planning stage

Effective Campaigns are Built on Knowledge

Benchmarking and Competitive Analysis Thursday, March 8th, 2007 VISIT US AT: WWW.NONLINEAR.CA SEO Tool from SEOBook http://tools.seobook.com/firefox/seo-for-firefox.html

SEO Tool from SEOBook

http://tools.seobook.com/firefox/seo-for-firefox.html

Benchmarking and Competitive Analysis Thursday, March 8th, 2007 VISIT US AT: WWW.NONLINEAR.CA Link Popularity Check http://tools.marketleap.com/publinkpop/

Link Popularity Check

http://tools.marketleap.com/publinkpop/

Benchmarking and Competitive Analysis Thursday, March 8th, 2007 VISIT US AT: WWW.NONLINEAR.CA Webuildpages.com cool seo tool http://tools.marketleap.com/publinkpop/

Webuildpages.com cool seo tool

http://tools.marketleap.com/publinkpop/

Keyword Research and Analysis Thursday, March 8th, 2007 VISIT US AT: WWW.NONLINEAR.CA SEOMoz Keyword Difficulty Tool http://www.seomoz.org/keyword-difficulty

SEOMoz Keyword Difficulty Tool

http://www.seomoz.org/keyword-difficulty

Keyword Research and Analysis Thursday, March 8th, 2007 VISIT US AT: WWW.NONLINEAR.CA SEO book keyword generator http://tools.seobook.com/keyword-list/generator.php

SEO book keyword generator

http://tools.seobook.com/keyword-list/generator.php

Link Worth & Traffic Patterns Thursday, March 8th, 2007 VISIT US AT: WWW.NONLINEAR.CA Alexa http://www.alexa.com/

Alexa

http://www.alexa.com/

Link Worth & Traffic Patterns Thursday, March 8th, 2007 VISIT US AT: WWW.NONLINEAR.CA Text Link Ads Calculator http://www.text-link-ads.com/link_calculator.php

Text Link Ads Calculator

http://www.text-link-ads.com/link_calculator.php

Site Structure & Internal Linking Thursday, March 8th, 2007 VISIT US AT: WWW.NONLINEAR.CA Google Webmaster Tools https://www.google.com/webmasters/tools/

Google Webmaster Tools

https://www.google.com/webmasters/tools/

Site Structure & Internal Linking Thursday, March 8th, 2007 VISIT US AT: WWW.NONLINEAR.CA Xenu Link Checker http://home.snafu.de/tilman/xenulink.html

Xenu Link Checker

http://home.snafu.de/tilman/xenulink.html

Thursday, March 8th, 2007 VISIT US AT: WWW.NONLINEAR.CA Google Trends http://www.google.com/trends Searcher behaviour and demographics

Google Trends

http://www.google.com/trends

Thursday, March 8th, 2007 VISIT US AT: WWW.NONLINEAR.CA MSN adlab http://adlab.msn.com/DPUI/DPUI.aspx Searcher behaviour and demographics

MSN adlab

http://adlab.msn.com/DPUI/DPUI.aspx

Thursday, March 8th, 2007 VISIT US AT: WWW.NONLINEAR.CA Keyword Discovery: www.keyworddiscovery.com WordTracker: www.wordtracker.com SelfSEO Tools: www.selfseo.com Other Helpful Tools

Keyword Discovery: www.keyworddiscovery.com

WordTracker: www.wordtracker.com

SelfSEO Tools: www.selfseo.com

Questions & Contacts Wednesday, June 10, 2009 VISIT US AT: WWW.NONLINEAR.CA That’s It! Questions? SEM Key Contact: Julie Batten – SEM Solutions Group Manager (Toronto) [email_address] office: 416-203-2997 x228 NLC Internet Marketing Blog : www.nonlinear.ca/blog Search Engine Land: www.searchengineland.com Thursday, March 8th, 2007 VISIT US AT: WWW.NONLINEAR.CA

That’s It! Questions?

SEM Key Contact:

Julie Batten – SEM Solutions Group Manager (Toronto)

[email_address]

office: 416-203-2997 x228

NLC Internet Marketing Blog : www.nonlinear.ca/blog

Search Engine Land: www.searchengineland.com