Section Divider: Heading intro here. Winning the Race Helen Milner 14 September 2010 National Media Museum, Bradford
“ I want to google  …. Everybody’s doing it!” s aid Liz
Did  you  use the internet today?
30.1m people use the internet everyday Source: ONS 2010
31m people bought goods online in the past 12 months Source: ONS 2010
17.4m people used the internet to watch TV or listen to the radio 11m more than in 2006 Source: ONS 2010
30.1m adults use the internet every day BUT 9.1m never use it Source: ONS 2010
Those on lowest income are less likely to use the internet Source: ONS 2010
55% of people with no qualifications have never used the internet Source: ONS 2010
5.3m non-users are both 55+ and in C2DE social group Source: Freshminds & UK online centres “Digital Engagement – understa...
There’s a North-South divide All UK: 18% never used Source: ONS 2010
Winning the Race …. Challenge for people in every corner of our country to work together to inspire, encourage and support...
It doesn’t matter if they don’t want to use it – does it?
Internet users confidence in their ability to find work out-stripped non users by 25% “ Does the internet improve lives?” ...
Direct financial benefit of using broadband in the home £276 per year (lowest income) Source: SQW Consulting,  September 2...
Being able to use a computer and internet commands a salary premium of 3 – 10% Centre for the Economics of Education,  2007
If it’s so beneficial why don’t more people use the internet?
Why users started using the internet “ Does the internet improve lives?”  Freshminds April, 2009
Why non-users don’t use the internet “ Does the internet improve lives?”  Freshminds April, 2009
Only 15% of people living in deprived areas have used a government online service or website in the last year Source: Ofco...
If all UK digitally excluded adults got online and made one digital contact each month, this would save the Government £90...
<ul><li>Get online activity needs to be both  mass  and  targeted   </li></ul>
 
www.raceonline2012.org
3000 events 80,000 People
Targeted - in estates
Targeted – in village halls
Targeted – in people’s homes Catherine
Thank You [email_address] www.twitter.com/helenmilner www.ukonlinecentres.com s lideshare.net/helenmilner
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Winning the Race

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Up to date view of who needs to get online, why and how we can make the Uk the most digitally connected in world. Presentation at the National Media Museum as part of the visioning for the new internet gallery to open in early 2012.

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  • In October Martha Lane Fox and PWC produced an excellent document “The Economic Case for Digital Inclusion” which looked at the digital dividend if more people could get online. For example the poorest households can save almost £300 a year by being online and the Government could save £900m a year if all the digital excluded just made one contact a month online
  • Riley’s, Coventry
  • Parish hall in East Midlands
  • Outreach – Catherine was supported in her own home. UK onine centres funded programme delivered in Leeds by Leeds Age Concern.
  • Winning the Race

    1. 1. Section Divider: Heading intro here. Winning the Race Helen Milner 14 September 2010 National Media Museum, Bradford
    2. 2. “ I want to google …. Everybody’s doing it!” s aid Liz
    3. 3. Did you use the internet today?
    4. 4. 30.1m people use the internet everyday Source: ONS 2010
    5. 5. 31m people bought goods online in the past 12 months Source: ONS 2010
    6. 6. 17.4m people used the internet to watch TV or listen to the radio 11m more than in 2006 Source: ONS 2010
    7. 7. 30.1m adults use the internet every day BUT 9.1m never use it Source: ONS 2010
    8. 8. Those on lowest income are less likely to use the internet Source: ONS 2010
    9. 9. 55% of people with no qualifications have never used the internet Source: ONS 2010
    10. 10. 5.3m non-users are both 55+ and in C2DE social group Source: Freshminds & UK online centres “Digital Engagement – understanding customers” 2010 (Freshminds synthesis of ICM ‘09 and ONS ‘09) 5.3m
    11. 11. There’s a North-South divide All UK: 18% never used Source: ONS 2010
    12. 12. Winning the Race …. Challenge for people in every corner of our country to work together to inspire, encourage and support as many new people as possible to get online by the end of 2012. By 2015, everyone of working age should be online and no one should retire without web skills. Our vision is for the UK to be one of the first places in the world where everyone can use the web. From Manifesto for a Networked Nation
    13. 13. It doesn’t matter if they don’t want to use it – does it?
    14. 14. Internet users confidence in their ability to find work out-stripped non users by 25% “ Does the internet improve lives?” Freshminds April, 2009
    15. 15. Direct financial benefit of using broadband in the home £276 per year (lowest income) Source: SQW Consulting, September 2008
    16. 16. Being able to use a computer and internet commands a salary premium of 3 – 10% Centre for the Economics of Education, 2007
    17. 17. If it’s so beneficial why don’t more people use the internet?
    18. 18. Why users started using the internet “ Does the internet improve lives?” Freshminds April, 2009
    19. 19. Why non-users don’t use the internet “ Does the internet improve lives?” Freshminds April, 2009
    20. 20. Only 15% of people living in deprived areas have used a government online service or website in the last year Source: Ofcom, March 2009
    21. 21. If all UK digitally excluded adults got online and made one digital contact each month, this would save the Government £900 million per year PwC & Martha Lane Fox “ The Economic Case for Digital Inclusion” www.raceonline.org/resources October 2009
    22. 22. <ul><li>Get online activity needs to be both mass and targeted </li></ul>
    23. 24. www.raceonline2012.org
    24. 25. 3000 events 80,000 People
    25. 26. Targeted - in estates
    26. 27. Targeted – in village halls
    27. 28. Targeted – in people’s homes Catherine
    28. 29. Thank You [email_address] www.twitter.com/helenmilner www.ukonlinecentres.com s lideshare.net/helenmilner
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