Who is offline and who is online?

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A short presentation inspired by the ONS 2010 stats on internet use in the UK, looking at the demographic make-up of who is offline and who is online.

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Who is offline and who is online?

  1. 1. Section Divider: Heading intro here. Who is Offline? Who is Online? Helen Milner 15 September 2010 Using ONS Stats 2010
  2. 2. It’s now very stark the difference between the big groups of our society who are online and who are offline
  3. 3. 30.1m people use the internet everyday Source: ONS 2010
  4. 4. 31m people bought goods online in the past 12 months Source: ONS 2010
  5. 5. 17.4m people used the internet to watch TV or listen to the radio 11m more than in 2006 Source: ONS 2010
  6. 6. 30.1m adults use the internet every day BUT 9.1m never use it Source: ONS 2010
  7. 7. Those on lowest income are less likely to use the internet Source: ONS 2010
  8. 8. 55% of people with no qualifications have never used the internet Source: ONS 2010
  9. 9. There’s a North-South divide All UK: 18% never used Source: ONS 2010
  10. 10. Who is online? (has ever used the internet) <ul><li>99% of 16 – 24 year olds and 96% of people aged 25 - 44 </li></ul><ul><li>95% of people earning more than £20,800 </li></ul><ul><li>93% of people with a good O Level or GCSE (grade A –C) or higher qualification </li></ul><ul><li>94% of people who are buying a house with a loan or a mortgage have an internet connection </li></ul><ul><li>92% of households with dependent children </li></ul><ul><li>87% of Londoners </li></ul><ul><li>84% of men, 81% of men use the internet everyday </li></ul>
  11. 11. Who is offline? (has NEVER used the internet) <ul><li>60% of the over 65s have never used the internet </li></ul><ul><li>And 68% of people who are widowed </li></ul><ul><li>55% of people with no qualifications </li></ul><ul><li>31% of people earning less than £10,399 </li></ul><ul><li>29% of people from the North East of England </li></ul><ul><li>21% of women </li></ul>
  12. 12. Thank You [email_address] www.twitter.com/helenmilner www.ukonlinecentres.com s lideshare.net/helenmilner

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