Rethinking the Digital Divide

Rethinking the digital divide31 May 2012 Helen Milner CEO - Online Centres Foundation National Digital Conference 2012

Pubs A barnCommunity centres and events Cafes … and churches, libraries, mosques, youth groups, mobile3,800 Community Partners + 500 Access Points

A “Bigger Life”

The internet makes you happier than moneyThe BCS research found that: ‘IT has a direct positive impact on life satisfaction, even when controlling for income and other factors known to be important in determining well-being’ Source: The Information Dividend: Why IT makes you ‘happier’, BCS, The Chartered Institute for IT by Trajectory Partnership, September 2010

Everyday use is exploding: a bigger divide Percentage UK population use of the internet Source: ONS up to Q3 2011

Internet Users in 2011 All users Next gen user First gen user Ex-user Non-user 100 80 73% of the population 67 60 59 54 40 40 32 35 28 20 13 23 06 5 5 2003 2005 2007 2009 2011 OxIS 2003: N=2,029; OxIS 2005: N=2,185; OxIS 2007: N=2,350; OxIS 2009: N=2,013; OxIS 2011: N=2,057

Next Generation Users• Use at least two internet applications on their smartphone (eg email and weather)And,• Own at least two of the following devices: tablet; reader; or three or more computers

Next Generation Users by Lifestage Next generation users First generation users 100 91 80% of current users 60 60 52 51 48 49 40 40 20 9 0 Students Employed Retired UnemployedCurrent users. OxIS 2011: N=1,498

Next Generation Users by Content Production Next generation users First generation users% of users who do more than never 100 80 75 64 60 48 43 41 40 31 31 19 21 20 16 16 10 0 Visit social Post photos Post videos Own a Write Post networking personal a blog creative sites website workCurrent users. OxIS 2011: N=1,498

Offline & OnlineFirst generation & Next generation Nevers (8.2m) & Littles (14.5m) No/Narrow use & ‘A Bigger Life’ Goal is to grow confident and independent internet users

88% people feel more confident79% think they are more independent after they have got help to use the internet UK online centres progression survey Oct – Dec 2011

The question is not how can we use technology …..… it’s what do we want to achieve and can technology help us to achieve it?

Such as digitising public services

1m online for £30m: Saving £157m Through UK online centres 1 April 2010 – 30 May 2012 1 April 2010 – 27 April 2012

Local+ Technology + Scale

th is: e doW

Local partners do this:

The magic ingredient is PEOPLE

Thank Youhelen@ukonlinecentres.com@helenmilner on twitterSlideshare.net/helenmilnerwww.ukonlinecentres.comwww.go-on.co.uk

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Rethinking the Digital Divide

by Helen Milner on May 31, 2012

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