ND11 The internet makes you happy - uk online centre 11 may2011

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Summary of the UK online centres report evidencing the positive impact of the internet on people's lives.

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  • 25% more confident that they have the skills to get a new job http://www.ukonlinecentres.com/corporate/content/view/11/112/lang,en/
  • http://www.ukonlinecentres.com/corporate/content/view/11/112/lang,en/
  • ND11 The internet makes you happy - uk online centre 11 may2011

    1. 1. Go ON: National Digital Event 2011 Measuring the Well Being of the Nation: The internet makes you happy UK online centres Report 11 May 2011 Full report at: http://bit.ly/fpC3ma
    2. 2. On 25 Nov 2010 David Cameron commissioned the Office of National Statistics to start measuring the well-being of the nation. This report examines the impact IT has on well-being. It draws from UK online centres’ own research, undertaken with research agencies ICM, Ipsos Mori and Freshminds and other reports including the BCS’s ‘ Why IT makes you happier’.
    3. 3. The internet makes you happier than money <ul><li>The BCS research found that: </li></ul><ul><li>‘ IT has a direct positive impact on life satisfaction , even when controlling for income and other factors known to be important in determining well-being’ </li></ul>Source: The Information Dividend: Why IT makes you ‘happier’, BCS, The Chartered Institute for IT by Trajectory Partnership, September 2010
    4. 4. 96% of UK online centres users say the internet has made their lives better <ul><li>When surveyed on the day David Cameron made his announcement about measuring wellbeing, 96% of UK online centre respondents stated that the internet had made their life better in some way. </li></ul>Source: UK online centres, Quick poll, 25 th Nov 2010
    5. 5. Internet and peoples lives “ Does the internet improve lives?” Freshminds April, 2009 More confident Happier Better quality of life More informed Comparison of Internet Users and Non Users Confident of their skills to get a new job
    6. 6. UK online centres users lives – before and after “ Does the internet improve lives?” Freshminds April, 2009 Communicate more Feel more connected to local community Feel less concerned about skills, work and health Comparison before and after using the internet
    7. 7. Women derive social benefits to being online, as they find it easier to maintain social networks Source: The Information Dividend: Why IT makes you ‘happier’, BCS, The Chartered Institute for IT by Trajectory Partnership, September 2010
    8. 8. Internet users state that easier access to information increases their life satisfaction Source: UK online centres, Quick poll, 25 th Nov 2010
    9. 9. Most happy in first two years getting online <ul><li>The biggest uplift in life satisfaction is achieved by people getting online for the first time </li></ul><ul><li>The first couple of years online the difference in improving life satisfaction is most noted </li></ul><ul><li>The BCS research also found the biggest benefit to wellbeing from being online would be achieved by providing access to those on low incomes and with fewest educational qualifications </li></ul>Source: The Information Dividend: Why IT makes you ‘happier’, BCS, The Chartered Institute for IT by Trajectory Partnership, September 2010
    10. 10. Conclusions <ul><li>Access to IT brings benefits to overall wellbeing </li></ul><ul><li>And not having access to IT brings a disadvantage which could lead to lower happiness and wellbeing </li></ul><ul><li>Internet users who would feel at a loss without the internet </li></ul><ul><li>Offline people feel excluded from certain benefits – such as savings and information - by their lack of access </li></ul>
    11. 11. Now read the full report: at: http://bit.ly/fpC3ma
    12. 12. Thank You [email_address] T witter - @helenmilner www.ukonlinecentres.com www.slideshare.net/helenmilner

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