Section Divider: Heading intro here. Internet use in t he  UK: the evidence June 2011 Helen Milner
About the datasets referred to <ul><li>Internet Access Quarterly Update, ONS 2011 Q1 </li></ul><ul><ul><li>A new series of...
8.7 million adults have never used the internet – 17.5% of the population Internet Access Quarterly Update, ONS 2011 Q1
40.8 million adults used the internet every day – 82.2 per cent of the population Internet Access Quarterly Update, ONS 20...
Who uses the internet? <ul><li>95.3% + of people aged under 35-44 (and 99% of 16-24 year olds) </li></ul><ul><li>85% of me...
Internet Access Quarterly Update, ONS 2011 Q1
Who doesn’t use the internet? <ul><li>5.1m women have never used the internet, compared with 3.6m men </li></ul><ul><li>On...
Who doesn’t use the internet? (contd) <ul><li>Ofcom shows age and socioeconomic group are significant: </li></ul><ul><li>2...
Four major factors to not using the internet are age, socio-economic group, disability, and gender
Why don’t people use the internet <ul><li>Two key barriers are: </li></ul><ul><li>Lack of interest (64% of those who don’t...
Hooks <ul><li>The three main ‘hooks’ for non-users in terms of activities are: </li></ul><ul><ul><li>Emailing (16%) </li><...
Source: Ofcom  UK Adults’ Media Literacy Report, 2011
% of adult who have ever used the internet, by region
<ul><li>Only 2% of UK adults use only an alternative device to a PC or laptop to go online </li></ul><ul><li>(Note: This i...
<ul><li>54% of internet users say they have a social networking profile </li></ul>Source: Ofcom  UK Adults’ Media Literacy...
<ul><li>Internet users are more likely to have interaction with government or their local council offline (71%) than onlin...
<ul><li>82% of internet users say they have saved money in the last six months by using the internet </li></ul><ul><li>wit...
<ul><li>Around half of internet users have some concerns about providing personal information online </li></ul>Source: Ofc...
If you know someone who is offline: <ul><li>Go to  www.helppassiton.co.uk </li></ul><ul><li>And sign up as a Digital Champ...
If you’re not in the UK email or tweet me and we can have a chat
Thank You [email_address] T witter: @helenmilner www.slideshare.net/helenmilner www.go-on.co.uk
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Internet use in the uk: The Evidence june 2011

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Following success of the presentation of the evidence about internet users in 2009, here's an updated version talking about who is offline in the UK in 2011.

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Internet use in the uk: The Evidence june 2011

  1. 1. Section Divider: Heading intro here. Internet use in t he UK: the evidence June 2011 Helen Milner
  2. 2. About the datasets referred to <ul><li>Internet Access Quarterly Update, ONS 2011 Q1 </li></ul><ul><ul><li>A new series of quarterly releases: Internet use by adults aged 16+. </li></ul></ul><ul><ul><li>The source of the information is the Labour Force Survey. Sample size: 50,000 households, c. 110,000 people </li></ul></ul><ul><ul><li>ONS has begun publishing quarterly data on Internet users and non-users, enabling more timely information </li></ul></ul><ul><li>UK Adults’ Media Literacy Report, Ofcom 2011 </li></ul><ul><ul><li>Bi-annual </li></ul></ul><ul><ul><li>Sample size of 2,117 </li></ul></ul>
  3. 3. 8.7 million adults have never used the internet – 17.5% of the population Internet Access Quarterly Update, ONS 2011 Q1
  4. 4. 40.8 million adults used the internet every day – 82.2 per cent of the population Internet Access Quarterly Update, ONS 2011 Q1
  5. 5. Who uses the internet? <ul><li>95.3% + of people aged under 35-44 (and 99% of 16-24 year olds) </li></ul><ul><li>85% of men, compared with 80% of women </li></ul><ul><li>People in London & the South of England (85.6%) </li></ul>Internet Access Quarterly Update, ONS 2011 Q1
  6. 6. Internet Access Quarterly Update, ONS 2011 Q1
  7. 7. Who doesn’t use the internet? <ul><li>5.1m women have never used the internet, compared with 3.6m men </li></ul><ul><li>Only 17% of women aged 75+ have used the internet, compared with 33% of men aged 75+ </li></ul><ul><li>4.2m disabled adults – almost half of all those who have never used the internet, or 1 in 3 of disabled people </li></ul><ul><li>29.3% of people in Northern Ireland and 22.7% of people in NE England </li></ul>Internet Access Quarterly Update, ONS 2011 Q1
  8. 8. Who doesn’t use the internet? (contd) <ul><li>Ofcom shows age and socioeconomic group are significant: </li></ul><ul><li>20% drop in internet use from national average among those in social group DE </li></ul><ul><li>Close to half of non-users are aged 65 and over </li></ul><ul><li>Close to half of non-users are in socioeconomic group DE </li></ul>Source: Ofcom UK Adults’ Media Literacy Report, 2011
  9. 9. Four major factors to not using the internet are age, socio-economic group, disability, and gender
  10. 10. Why don’t people use the internet <ul><li>Two key barriers are: </li></ul><ul><li>Lack of interest (64% of those who don’t intend to get the internet at home gave this reason) </li></ul><ul><li>Cost (23%) </li></ul>Source: Ofcom UK Adults’ Media Literacy Report, 2011
  11. 11. Hooks <ul><li>The three main ‘hooks’ for non-users in terms of activities are: </li></ul><ul><ul><li>Emailing (16%) </li></ul></ul><ul><ul><li>Uploading photos (15%) </li></ul></ul><ul><ul><li>Online shopping (13%) </li></ul></ul>Source: Ofcom UK Adults’ Media Literacy Report, 2011
  12. 12. Source: Ofcom UK Adults’ Media Literacy Report, 2011
  13. 13. % of adult who have ever used the internet, by region
  14. 14. <ul><li>Only 2% of UK adults use only an alternative device to a PC or laptop to go online </li></ul><ul><li>(Note: This is use of an alternative as their only means of going online) </li></ul>Source: Ofcom UK Adults’ Media Literacy Report, 2011
  15. 15. <ul><li>54% of internet users say they have a social networking profile </li></ul>Source: Ofcom UK Adults’ Media Literacy Report, 2011
  16. 16. <ul><li>Internet users are more likely to have interaction with government or their local council offline (71%) than online (65%). </li></ul><ul><li>Only 54% of UK adults have ever used an online government service </li></ul>Source: Ofcom UK Adults’ Media Literacy Report, 2011
  17. 17. <ul><li>82% of internet users say they have saved money in the last six months by using the internet </li></ul><ul><li>with 46% saying they’ve made significant savings </li></ul>Source: Ofcom UK Adults’ Media Literacy Report, 2011
  18. 18. <ul><li>Around half of internet users have some concerns about providing personal information online </li></ul>Source: Ofcom UK Adults’ Media Literacy Report, 2011
  19. 19. If you know someone who is offline: <ul><li>Go to www.helppassiton.co.uk </li></ul><ul><li>And sign up as a Digital Champion so we can keep in touch with you </li></ul><ul><li>Buy a low cost computer from as little as £95 and a mobile broadband dongle from £10 </li></ul><ul><li>Use the free online resources and free courses to support them to learn the essentials at home </li></ul><ul><li>Or search for a UK online centre near them where they can get informal help and support to get online </li></ul>
  20. 20. If you’re not in the UK email or tweet me and we can have a chat
  21. 21. Thank You [email_address] T witter: @helenmilner www.slideshare.net/helenmilner www.go-on.co.uk

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