Internet use in the uk: The Evidence june 2011

Section Divider: Heading intro here. Internet use in t he UK: the evidence June 2011 Helen Milner

About the datasets referred to
Internet Access Quarterly Update, ONS 2011 Q1
A new series of quarterly releases: Internet use by adults aged 16+.
The source of the information is the Labour Force Survey. Sample size: 50,000 households, c. 110,000 people
ONS has begun publishing quarterly data on Internet users and non-users, enabling more timely information
UK Adults’ Media Literacy Report, Ofcom 2011
Bi-annual
Sample size of 2,117

8.7 million adults have never used the internet – 17.5% of the population Internet Access Quarterly Update, ONS 2011 Q1

40.8 million adults used the internet every day – 82.2 per cent of the population Internet Access Quarterly Update, ONS 2011 Q1

Who uses the internet?
95.3% + of people aged under 35-44 (and 99% of 16-24 year olds)
85% of men, compared with 80% of women
People in London & the South of England (85.6%)

Who doesn’t use the internet?
5.1m women have never used the internet, compared with 3.6m men
Only 17% of women aged 75+ have used the internet, compared with 33% of men aged 75+
4.2m disabled adults – almost half of all those who have never used the internet, or 1 in 3 of disabled people
29.3% of people in Northern Ireland and 22.7% of people in NE England

Who doesn’t use the internet? (contd)
Ofcom shows age and socioeconomic group are significant:
20% drop in internet use from national average among those in social group DE
Close to half of non-users are aged 65 and over
Close to half of non-users are in socioeconomic group DE
Source: Ofcom UK Adults’ Media Literacy Report, 2011

Four major factors to not using the internet are age, socio-economic group, disability, and gender

Why don’t people use the internet
Two key barriers are:
Lack of interest (64% of those who don’t intend to get the internet at home gave this reason)
Cost (23%)

Hooks
The three main ‘hooks’ for non-users in terms of activities are:
Emailing (16%)
Uploading photos (15%)
Online shopping (13%)

% of adult who have ever used the internet, by region

Only 2% of UK adults use only an alternative device to a PC or laptop to go online
(Note: This is use of an alternative as their only means of going online)

54% of internet users say they have a social networking profile

Internet users are more likely to have interaction with government or their local council offline (71%) than online (65%).
Only 54% of UK adults have ever used an online government service

82% of internet users say they have saved money in the last six months by using the internet
with 46% saying they’ve made significant savings

Around half of internet users have some concerns about providing personal information online

If you know someone who is offline:
Go to www.helppassiton.co.uk
And sign up as a Digital Champion so we can keep in touch with you
Buy a low cost computer from as little as £95 and a mobile broadband dongle from £10
Use the free online resources and free courses to support them to learn the essentials at home
Or search for a UK online centre near them where they can get informal help and support to get online

If you’re not in the UK email or tweet me and we can have a chat

Thank You [email_address] T witter: @helenmilner www.slideshare.net/helenmilner www.go-on.co.uk

Internet use in the uk: The Evidence june 2011

by Helen Milner on Jun 28, 2011

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