Section Divider: Heading intro here. Equality, aspiration & intervention  Inclusion in UK online centres and Public Librar...
www.slideshare.net/helenmilner on twitter @helenmilner
Not digital  exclusion  as a  symptom It’s digital  inclusion  as a  solution
Finland first to declare broadband internet access a human right 100Mb to all Finnish residents  by 2015 Source: Guardian....
Internet  use  as % of population Source: World Internet User Statistics June 2009
Being Digital: Digital Britain <ul><li>“ To ensure that everyone can share in the benefits of a Digital Britain.” </li></u...
UK online centres <ul><li>3500 member centres, covering 84% of England’s most deprived areas. Locations include:  </li></u...
 
 
 
Facts about centre users <ul><li>2 million people use UK online centres every year </li></ul><ul><li>One third have no for...
In the UK, 21% of adults have  never  used the internet Source: ONS 2009
More than half people (54%) in lower social grades have never used the internet  Higher social grades (AB) are twice as li...
It is a case of social  equality :  97% of people in the highest income category (>£40,000) compared to only 38% of those ...
It’s about PEOPLE and what they DO with the Pipes and Platforms Putting in broadband pipes will not solve inequality on it...
 
So what are newly online people doing online? It’s about  aspiration
Why (C2DE) users started using the internet “ Does the internet improve lives?”  Freshminds April, 2009
Internet users confidence in their ability to find work out-stripped non users by 25% “ Does the internet improve lives?” ...
Community economic benefits: Australia <ul><li>ATKearney economic model </li></ul><ul><li>Atherton Gardens Estate, Fitzroy...
If all digitally excluded adults got online and made one digital contact each month, this would save an estimated £900 mil...
Getting more people online Barriers remain the same in 2009 as in 2007 Freshminds 2007 and 2009 Access:  38% Skills & Conf...
So what can we do to get more people online? It’s about public, private and third sector support and investment ( What’s t...
Build on what we know and what we’ve got
In the UK, 70% of people who live in social housing aren’t online: a full 28% of everyone not online Sources:  70% Oxford ...
Government Strategy Group for Social Housing and Digital Inclusion * Action Plan before Christmas
<ul><li>Digital inclusion activity needs to be both  mass  and  targeted   </li></ul>
Mass: 3500 coordinated UK online centres <ul><li>Mencap, MIND (54), Nacro, Centre Point (5), Foyer (7), Age Concern (39), ...
Mass, centrally coordinated activity Example: Get online day (23 October 2009) <ul><li>Third annual Get online day in 2009...
Targeted:  there is a UK online centre in 85% of the third most deprived areas in England
Libraries are just UK online centres <ul><li>Model 1 : Community links and outreach sessions (Gateshead, Leeds) </li></ul>...
 
Thank You [email_address] www.twitter.com/helenmilner www.ukonlinecentres.com www.slideshare.net/helenmilner
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Helen Milner Technology And Beyond In Public Libraries 22 Oct 2009

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Presentation made at the European Congress "Technology and Beyond" 22 October 2009

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Helen Milner Technology And Beyond In Public Libraries 22 Oct 2009

  1. 1. Section Divider: Heading intro here. Equality, aspiration & intervention Inclusion in UK online centres and Public Libraries in the UK Helen Milner, 22 October 2009
  2. 2. www.slideshare.net/helenmilner on twitter @helenmilner
  3. 3. Not digital exclusion as a symptom It’s digital inclusion as a solution
  4. 4. Finland first to declare broadband internet access a human right 100Mb to all Finnish residents by 2015 Source: Guardian.co.uk 14 October 2009
  5. 5. Internet use as % of population Source: World Internet User Statistics June 2009
  6. 6. Being Digital: Digital Britain <ul><li>“ To ensure that everyone can share in the benefits of a Digital Britain.” </li></ul><ul><li>The goal is not to get people using technology, it’s about the uses of technology to impact on and transform people’s lives. </li></ul>
  7. 7. UK online centres <ul><li>3500 member centres, covering 84% of England’s most deprived areas. Locations include: </li></ul><ul><li>Community centres including in social housing </li></ul><ul><li>Schools </li></ul><ul><li>Shops </li></ul><ul><li>Surestart and Children’s centres </li></ul><ul><li>Mosques, churches, religious buildings </li></ul><ul><li>Farms </li></ul><ul><li>Pubs </li></ul><ul><li>Homeless shelters and hostels </li></ul><ul><li>2000 of the 3500 are Libraries </li></ul>
  8. 11. Facts about centre users <ul><li>2 million people use UK online centres every year </li></ul><ul><li>One third have no formal qualifications </li></ul><ul><li>74% affected by at least one indicator of social exclusion </li></ul><ul><li>Over 50% receive state benefit </li></ul><ul><li>74% not in paid employment </li></ul><ul><li>64% progress to further education, IAG, volunteering, or employment </li></ul><ul><li>98% rate service as very good or excellent </li></ul>
  9. 12. In the UK, 21% of adults have never used the internet Source: ONS 2009
  10. 13. More than half people (54%) in lower social grades have never used the internet Higher social grades (AB) are twice as likely to use the internet (88%) as people from the lowest social grades (DE) (46%) Reinforces 2008 ICM/UK online centres data which indicates that of the total offline population 11% are AB compared with 49% DE OxiS 2009
  11. 14. It is a case of social equality : 97% of people in the highest income category (>£40,000) compared to only 38% of those in the lowest income (<£12,500) category Source OxiS 2009
  12. 15. It’s about PEOPLE and what they DO with the Pipes and Platforms Putting in broadband pipes will not solve inequality on its own
  13. 17. So what are newly online people doing online? It’s about aspiration
  14. 18. Why (C2DE) users started using the internet “ Does the internet improve lives?” Freshminds April, 2009
  15. 19. Internet users confidence in their ability to find work out-stripped non users by 25% “ Does the internet improve lives?” Freshminds April, 2009
  16. 20. Community economic benefits: Australia <ul><li>ATKearney economic model </li></ul><ul><li>Atherton Gardens Estate, Fitzroy, Melbourne </li></ul><ul><li>A$5.9m benefit (in five years, over 900 computers installed) </li></ul><ul><li>A$4.1m through education and employment </li></ul><ul><li>A$1.3m through communication and connectivity </li></ul><ul><li>A$0.2m in transactional efficiencies </li></ul><ul><li>A$0.3m in health and well-being </li></ul>“ Assessing the economic benefits of digital inclusion” ATKearney and Infoxchange Australia 2009
  17. 21. If all digitally excluded adults got online and made one digital contact each month, this would save an estimated £900 million per annum. PwC & Martha Lane Fox www.raceonline.org/research October 2009
  18. 22. Getting more people online Barriers remain the same in 2009 as in 2007 Freshminds 2007 and 2009 Access: 38% Skills & Confidence: 20% Motivation: 34%
  19. 23. So what can we do to get more people online? It’s about public, private and third sector support and investment ( What’s the right intervention? )
  20. 24. Build on what we know and what we’ve got
  21. 25. In the UK, 70% of people who live in social housing aren’t online: a full 28% of everyone not online Sources: 70% Oxford Internet Survey 2007 28% ICM 2008
  22. 26. Government Strategy Group for Social Housing and Digital Inclusion * Action Plan before Christmas
  23. 27. <ul><li>Digital inclusion activity needs to be both mass and targeted </li></ul>
  24. 28. Mass: 3500 coordinated UK online centres <ul><li>Mencap, MIND (54), Nacro, Centre Point (5), Foyer (7), Age Concern (39), Rehab, Lifeline, RNIB, RNID, Access Group, Coalition for Inclusive Living, SureStart (25), Pitman, CSV Media (6), WEA (23), YMCA (25), Citizens Advice (2), Peabody Trust (4), learndirect, Everybody Online Centres, Libraries (2000) </li></ul><ul><li>Mosques, job centres, youth centres, schools, health centres, mobiles, housing associations, community centres </li></ul>
  25. 29. Mass, centrally coordinated activity Example: Get online day (23 October 2009) <ul><li>Third annual Get online day in 2009 </li></ul><ul><li>22,000 people got online in 2007 & 2008 </li></ul><ul><li>Mass publicity (newspapers, television, radio interviews) </li></ul><ul><li>Mass coordinated marketing packs – locally delivered </li></ul><ul><li>Local events – 750 events in 2009 (245 in Libraries) </li></ul>
  26. 30. Targeted: there is a UK online centre in 85% of the third most deprived areas in England
  27. 31. Libraries are just UK online centres <ul><li>Model 1 : Community links and outreach sessions (Gateshead, Leeds) </li></ul><ul><li>Model 2 : Dedicated UK online centre zone with drop-in sessions with one-to-one support (Camden/Holborn, Devon/Exeter, Leicester) </li></ul><ul><li>Model 3 : Special courses eg 4 week beginner sessions (many inc Derby), and targeted eg “Got an ipod for Christmas and don’t know how to use it?” (many inc Gateshead) </li></ul>
  28. 33. Thank You [email_address] www.twitter.com/helenmilner www.ukonlinecentres.com www.slideshare.net/helenmilner

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