Driving social change with digital inclusion: Why & How (June 2013)

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Driving social inclusion through digital inclusion. Some stats about why this is relevant and some ideas of how to do it. Contains the single simple solution to digital exclusion.

Driving social inclusion through digital inclusion. Some stats about why this is relevant and some ideas of how to do it. Contains the single simple solution to digital exclusion.

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  • 1m people get online430,000 shift at least one contact with Gov from f2f or phone to online (43%)1.634m contacts shifted/mth(3.8 average per person per month)£156,864,800 saved in a year based on £8 saved per contact shifted
  • Clive was made redundant at 56 and says that without the support of his UK online centre, he would have been long term unemployed. He has now found work. “If it wasn’t for the UK online centre taking the time and trouble to sit with me and help me gain the skills I needed, I’m sure I’d still be unemployed today” One unemployed person costs the government £8,000 a year (Bristol University, 2009)  Between April 2010 and March 2012, UK online centres supported 80,000 new people into work. 8% of the 1m said they had got a job as a result of going online 80,000 x £8,000 = these people would save the government £640 million per year http://www.ukonlinecentres.com/media-centre/case-studies/item/1646-a-get-online-week-story-cornwall-man-changes-his-life-after-redundancy-and-is-now-helping-others-do-the-same.html
  • Roger Hamilton was homeless when he returned to the UK from Jamaica. He didn’t have the skills he needed to get back into work - and into housing - until he found a local centre that could support him.  Luckily, Roger is now working - and supporting others to improve their lives at homelessness charity St Mungo’s.  But without the support he received, he would have cost the government £26,000 for each year he was homeless. Roger also helps others to improve their skills, meaning they can get into work and into housing. The annual cost to Government of a person being homeless is £26,000(Business in the Community) Homelessness is a complicated issue, but Roger is just one person, but there are tens of thousands of people who are estimated to be homeless at any one time. 2% of the learners the UK online centres network supports are homeless = 20,000 out of the 1m people supported by UK online centres between 2010 and 2012 
  • Since getting online at her local UK online centre, 78 year old Norah has lost so much weight using the online forum for the Dukan diet that her diabetes as much improved. In fact, her symptoms have improved so much she is waiting to be assessed to see if she will still need medication.  The average person with diabetes costs the NHS £5,000 a year. (Diabetes UK) By getting online and reducing her symptoms, Norah alone will be saving the NHS £5,000 a year for the rest of her life. There are 2.9 million diabetes sufferers in the UK.If just 1% of UK diabetes sufferers saw improvements similar to Norah’s, the NHS would save £145,000,000 a year. Norah also has seen dramatic improvements to her arthritis and high blood pressure.  http://www.ukonlinecentres.com/media-centre/case-studies/item/1476-south-yorkshire-widow-finds-the-support-to-change-her-life-online.htmlSee Norah talking about her journey on YouTube: http://bit.ly/TxFKPz
  • Cheryl had been out of work for 15 years caring for her husband when she began learning at her local UK online centre. Once she began to feel confident, she decided she wanted to give something back - and so started volunteering, supporting other learners to improve their skills. Since then, she has supported hundreds of people just like her to do more online.  Volunteering provides a value of £18 billion to the economy each year, and with 17.1 million people volunteering formally, the means each volunteer provides a value of c£1100. (Volunteering England and NCVO) There are 50,000 volunteers in the UK online centres network who contribute £55m to the UK economy just by giving their time to support others improve their skills and do more online. http://www.ukonlinecentres.com/media-centre/case-studies/item/1221-volunteering-helps-cheryl-find-her-confidence-and-a-new-lease-of-life.html
  • Two linked but different approaches. I will now describe a number of precedent studies (across the practice and other sectors) that have measured the impact of a variety of approaches to delivering digital inclusion. These precedents highlight another key issue, that impact is measured in different ways and with differing robustness. Therefore currently, it is sometimes difficult to share the ‘lessons learnt’ and scale impact across different sectors and issues.
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  • 1. Section Divider: Heading intro here.Delivering social inclusion through digital inclusionHelen MilnerChief Executive, Online Centres Foundation5 June 2013
  • 2. Why care about digital inclusion?• Social Justice– Equality, improving lives– Attainment for children, employment, savingmoney (individuals), social isolation• Economic Growth– Welfare Reform moving online– Digital by default & Supporting channel shift– Helping people be more employable– Building new and better digital businesses
  • 3. UK online centres users lives – before and after0%20%40%60%80%100%I do not feel concerned about my levelsof qualifications, training or skillsn=75I do not feel concernedabout my work positionn=51I do not feel concerned aboutmy healthn=75I felt part of my local communityI communicated as muchas I would have likedwith my familyI communicated as muchas I would like to with friends"Yes" Before "Yes" After“Does the internet improve lives?”Freshminds April, 2009CommunicatemoreFeel more connected tolocal communityFeel less concernedabout skills, workand healthComparison beforeand after using theinternet
  • 4. Who is excluded• 18% of adults have never been online(ONS)• 21% are not regular internet users (BBC),meaning that 1 in 5 do not use the internet.Of those:• 71% are in social group C2DE• 51% aged over 65• 50% have no qualifications2012 data
  • 5. Interested in theNevers and the LittlesNevers – Never been on the webLittles – People who use itinfrequently or for limited uses
  • 6. Age & number of activitiesOfcom Internet use and attitudes 2012
  • 7. Socio-economic group & activitiesData source: Ofcom Internet use & attitudes 201219%35%50%47%34%Ofcom Internet use and attitudes 2012
  • 8. LocalcommunityorganisationsLeadership,products,services &supportfrom OCF1 million peoplelearning1m people learning & getting online* UK online centres: April 2010 – July 2012
  • 9. Increasing participation:Who is getting supported in UK online centres?User survey results January 2013Socially Excluded 83% Receiving anybenefits57%Unemployed 47% Educated belowlevel 250%Household income<£9,99928% Disabled 29%Aged 65+ 16% Black, Asian &Minority EthnicGroups16%
  • 10. What do they now do?Progression survey results January 2013Any positive outcomes 96%Progression to employment/employmentactivities65%Voluntary work 11%Move from unemployed to employed 8%Did further learning 50%Did more hobbies 46%Used Government websites 73%Feel more confident going online 93%Overall satisfaction with support given 99%
  • 11. Key social outcomes• Happier• More confident• More skilled• More connected to family, friends, and localcommunity• Help people to find work• Help people who are in poor health• Help people who are homeless• Help people to help others
  • 12. Clive: Employment• Clive was made redundant at 56.He has now found work• One unemployed person coststhe government £8,000 a year• 8% of 1m UK online centreshelped got a job = 80,000 people• 80,000 people @ £8,000 each =£640m a year£640m a year
  • 13. Roger: Homelessness• Roger was homeless for ten yearsand is now working and helpingothers• 2% of UK online centres’ users arehomeless = 20,000 of the 1m• Homelessness costs Government£26,000 a year• If all 20,000 moved to homed =£520m in a year£520m a year
  • 14. Norah: Health• Since getting online 78 year old Norahhas lost weight and her diabetes hasmuch improved• By getting online and reducing hersymptoms, Norah alone will be savingthe NHS at least £5,000 a year for therest of her life• If just 1% of UK diabetes sufferers weresimilar to Norah, saving = £145m a year• Norah has also improved to her arthritisand high blood pressure• …. and can now play the ukulele£145ma year
  • 15. Cheryl: Volunteering• Cheryl had been out of work for 15years and she began learning at herlocal UK online centre• Since then, she has supportedhundreds of people to do more online• Volunteering provides a value of £18billion to the UK economy each year,each volunteer provides a value of£1,100• 25,000 volunteers in the UK onlinecentres network who contribute£27.5m a year£27.5ma year
  • 16. Need action in all of these areas
  • 17. National products and support +Hyperlocal actionTop down national programme, integrated products & supportBottom up community action and innovationDigital & Social impacton people’s lives
  • 18. 5000 hyper-local UK online centres and access pointsCentre search and free phone number searchwww.ukonlinecentres.com/centresearch or 0800 77 1234
  • 19. No such thing as a typical centre.All centres do something else (and support digital skills).Most centre partners run outreach sessions in care homes, pubs,clubs, village halls, mosques, churches, social housing, et al
  • 20. Networks within the network• OCF provides tailored support for local centreswho specialise on helping certain groups of peoplewho have specific needs. Four specialist networks:– Into Work (to help unemployed people)– Disabled People’s network– Older People’s network– Carer’s Network (to support people caring for others)• Community Capacity Builders are local hubs thatOCF helps to develop the digital inclusion supportactivity of other local organisations – both toengage hard-to-reach people
  • 21. Free online courses for digital inclusion, financialinclusion and employability - www.learnmyway.comOptimised for mobile learning
  • 22. Also supporting the capability and capacityof community organisationswww.communityhowto.com
  • 23. BUT, it’s all about a shared goal anddialogue• Centres do not pay OCF to be part of the network• We (the centres and OCF) have a common visionand a common goal to reduce digital exclusion• The thing the centres value the most is ‘feelingpart of a network’• We talk to centres on the telephone every day,reaching around over 300 every week• It’s about behaviour change not abouttechnology
  • 24. We do know how to tackle digital inclusion:it’s all about peopleGetting the people who need support to thepeople who want to support them
  • 25. Please get in touchhelen@ukonlinecentres.com@helenmilner on twitterwww.ukonlinecentres.comwww.learnmyway.comwww.communityhowto.com