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Helen milner our digital future nov 2011
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Helen milner our digital future nov 2011

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How can the UK truly create a digital future for our society? We need to work in partnership to help everybody reap the opportunities of a digital society

How can the UK truly create a digital future for our society? We need to work in partnership to help everybody reap the opportunities of a digital society

Published in: Education, Technology

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  • Our vision is to deliver large scale social action in thousands of local communities so everyone is part of a fully networked nation
  • It’s not about getting people to use technology for technologies sake it’s about how people use technology to have a positive impact on their lives
  • http://www.ukonlinecentres.com/corporate/content/view/11/112/lang,en/
  • We will run 4 marketing campaigns over the contract period – working with partners such as these.
  • It’s appropriate for us to now focus on the people who are in most need to get online and get digital skills. The people who are the most excluded are: older people; disable people; and people from the most disadvantaged communities (such as the 10% most disadvantaged measured by the Indices of Multiple Deprivation).
  • Transcript

    • 1. A Digital Future Helen Milner Managing Director UK online centres
    • 2. Our vision
      • To deliver large scale social action in thousands of local communities so that everyone can take part in a fully networked nation
    • 3. Technology has already revolutionised the way most of us live our lives
      • Our goal is not to get people to use technology, it’s about how they use technology to have a positive impact on their lives
      Just like Irene Dickinson from Blackpool
    • 4.  
    • 5. The divide between the online and the offline is deepening Percentage population use of the internet Source: ONS 2010
    • 6. Who is offline? (has NEVER used the internet – UK population)
    • 7. UK online centres users lives – before and after “ Does the internet improve lives?” Freshminds April, 2009 Communicate more Feel more connected to local community Feel less concerned about skills, work and health
    • 8. Half of everyone who is offline lives in social housing
    • 9. Social Housing: 150 years of making people’s lives better mid 1800s 2011
    • 10. Some quotes from Peabody’s learners
      • I’ll admit when they first sat me down in front of the computer I was clueless. But when they showed me how to search and email it was as if someone flicked on a light switch
      • I feel brighter and better in myself and I’m certainly not lonely or down in the dumps anymore
      • It (the internet) can make such a difference to your life, especially if you live in an isolated area like us
      • I’ve learned such a lot and I would say without a doubt that it’s made a huge difference in my life
    • 11. “ If all UK digitally excluded adults got online and made one digital contact each month, this would save the Government £900 million per year” PwC & Martha Lane Fox www.raceonline.org/research Macro-economics: Benefits to UK plc
    • 12. Micro-economics: Example benefits
    • 13. Who can easily use online services? In the 90%s (UK population)
      • Almost everybody aged 16 – 44 yrs
      • Almost everybody earning > £20,800
      • Almost everybody with a good GCSE
      • (O Level) or higher qualification
      • Almost everybody buying a house
      • Almost everybody with dependent children
    • 14. Why don’t more people get online? Freshminds 2007 and 2009
    • 15.  
    • 16. Partnership marketing campaigns
    • 17.  
    • 18.  
    • 19. 4,000 Community Partners
    • 20. 14,000 volunteers across network
    • 21. Online centre search and free phone number search (one database for UK)
    • 22. 41% of disabled people have never used internet 66% of over 65s have never used Broadband take-up by area varies from 50% to 80%
    • 23.  
    • 24. www.go-on.co.uk > Our learning website
    • 25.  
    • 26. Thank You
      • hmilner @ufi.com
      • @helenmilner on twitter
      •  www.ukonlinecentres.com
      •  www.go-on.co.uk