Getting One Million Residents Online

Section Divider: Heading intro here. Getting One Million Residents Online Helen Milner Chief Executive, Online Centres Foundation 23 February 2012

Social Housing: 150 years of making people’s lives better mid 1800s 2011

3,800 Community Partners Pubs Cafes Community centres and events … and churches, libraries, mosques, buses

Not owned, managed or funded by us Centre search and free phone number search (one database for UK)

950,000 people got online and registered with UK online centres between April 2010 and early Feb 2012 www.go-on.co.uk/learn

The divide between the online and the offline is deepening Percentage population use of the internet Source: ONS 2010

UK online centres users lives – before and after “ Does the internet improve lives?” Freshminds April, 2009 Communicate more Feel more connected to local community Feel less concerned about skills, work and health

“ If all UK digitally excluded adults got online and made one digital contact each month, this would save the Government £900 million per year” PwC & Martha Lane Fox www.raceonline.org/research Macro-economics: Benefits to UK plc

How do employers feel about IT skills
72% of employers wouldn't even interview entry level candidates who didn't have basic IT skills
This rises to the higher levels of 74% in Middlesbrough, 78% in Nottingham and 82% in Newcastle and Gateshead
ICM/UK online centres survey, February 2012

"It used to cost government over £10 to process a driving license application or a self-assessment tax form. Online, the cost is less than £2." George Osborne 16.05.2011

It’s a big job …. Only 54% of UK adults have ever used an online government service Internet users are more likely to have interaction with government or their local council offline (71%) than online (65%). … . and a long journey from offline to using online government services Source: Ofcom UK Adults’ Media Literacy Report, 2011

Nobody comes in and asks to use online Government Services … 43% do shift

Incentivised by partnership campaigns

Digital Champions: family & volunteers

Smarter Government (December 2009) £30m for UK online centres over 3 years to get 1 million more people online

1m online for £30m: How are we* doing? * UK online centres April 2010 – Feb 2012

digitalhousinghub.ning.com

What can you do?
Leadership : Engage your senior managers
Strategy : Where does digital inclusion & digital by default fit in your strategy?
Alongside a back-office or web strategy
Alongside a community or employment programme
Plan : Embed this into other plans, have small realistic goals
Persuading residents, help is at hand : Centres, go-on website, volunteers & resources, campaigns
Everything in on the hub

That’s how we deliver channel shift

Thank You [email_address] @helenmilner on twitter www.ukonlinecentres.com www.go-on.co.uk d igitalhousinghub.ning.com

Getting One Million Residents Online

by Helen Milner

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