Section Divider: Heading intro here. Digital Inclusion: The Evidence Helen Milner 27 April 2009

Using digital technologies: “everybody’s doing it”

UK online shoppers spent £4.6 billion during Christmas 2008 Source: IMRG Cap Gemini e-Retail Sales Index

273,000 DVLA car tax discs are sold weekly Source: Freshminds, April 2008

10 million people visited Twitter in February 2009 (worldwide); traffic to Twitter in the UK increased by 974% in last year Sources: 10m ComScore; 974% Hitwise

In the UK we spent 119 billion minutes on the internet in February 2009 Source: “The Global Online Media Landscape”, Nielsen, April 2009

Everybody’s doing it …. Or are they?

29% adults don’t use the internet Source: ONS 2008

25% of adults have never used the internet Source: ONS 2008

35% of households don’t have the internet Source: ONS 2008

Trend over past three years Sources: ONS internet access surveys ONS Survey Question 2006 % 2007 % 2008 % Not accessed in last three months 40 33 29 Never accessed 35 27 25 No household internet connection 43 39 35

70% of people over 65 have never used the internet Source: ONS 2008

49% of everybody without internet access are in social grade DE Source: ICM 2008 / Base: 7,655

Which is more than double their incidence in the population AB C1 C2 DE 11 26 18 29 21 21 49 24 Source: ICM 2008 / Base: 7,655

Women are less likely to use the internet than men (34% of women don’t, compared to 25% of men) Source: ONS 2008

70% of people who live in social housing aren’t online: a full 28% of everyone not online Sources: 70% Oxford Internet Survey 2007 28% ICM 2008

Only 15% of people living in deprived areas have used a government online service or website in the last year Source: Ofcom, March 2009

75% of everybody not online is not working Source: ICM, 2008

Although outnumbered by those who aren’t working, 26% of all employed people aren’t online Source: ICM 2008

Only 11% of mobile phone users use it to browse the internet (only 6% to read email) Source: ONS 2008

99% of people using access devices such as mobiles and DTV to get online, also use the internet on a PC Source: ONS 2006a

Only 29% of people in group DE use social media Source: ICM survey 2009

Only 11% of the over 65s use social media Source: ICM survey 2009

It is a case of social equity: 93% of people under 70 who have a degree are online Source: ONS 2008

It doesn’t matter if they don’t want to use it – does it?

Internet users confidence in their ability to find work out-stripped non users by 25% “ Does the internet improve lives?” Freshminds April, 2009

Direct financial benefit of using broadband in the home £276 per year (lowest income) Third of households not online foregoing savings of £4.4 billion per year Source: SQW Consulting, September 2008

17% increase in communicating with friends 14% increase in communicating with family once becoming internet users “ Does the internet improve lives?” Freshminds April, 2009

Being able to use a computer and internet commands a salary premium of 3 – 10% Centre for the Economics of Education, 2007

The internet improves people’s lives

Internet and peoples lives “ Does the internet improve lives?” Freshminds April, 2009

UK online centres users lives – before and after “ Does the internet improve lives?” Freshminds April, 2009

If it’s so beneficial why don’t more people use the internet?

Why (C2DE) users started using the internet “ Does the internet improve lives?” Freshminds April, 2009

C2DE non internet users said … “ Does the internet improve lives?” Freshminds April, 2009

Why non-users don’t use the internet “ Does the internet improve lives?” Freshminds April, 2009

Barriers to take-up: 2007 analysis of all sources Source: FreshMinds 2007; 2008 Access Skills & Confidence Motivation

Barriers remain the same in 2009 “ Does the internet improve lives?” Freshminds April, 2009 Access: 38% Skills & Confidence: 20% Motivation: 34%

It’s about people not just numbers

We know how many people are excluded We know what they are like We know what they think We know where they live It’s time for action

Thank You [email_address] www.twitter.com/helenmilner www.ukonlinecentres.com digitalengagement.org