Digital "Barnet" - Place Based Approach


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Presentation to stimulate discussion about taking a place based approach to digital inclusion

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  • I want to give three cheers for international women everywhere – My first woman I want to raise a glass to is Betty ….
  • Partners – not owned, managed or funded by us
  • Click on screen to watch video on youtube
  • Digital "Barnet" - Place Based Approach

    1. 1. Section Divider: Heading intro here.Get Ready, Get Online:Digital Inclusion BarnetHelen MilnerChief Executive, Online Centres Foundation21 March 2013
    2. 2. For most citizens the internet is part of everyday life:UK consumers buy the most online per capita globally Boston Consulting Group “The internet economy in the G20”, 2012
    3. 3. 82% of internet users say they have savedmoney in the last six months by using theinternetwith 46% saying they’ve made significantsavings Source: Ofcom UK Adults’ Media Literacy Report, 2011
    4. 4. Comparison before users lives – before and after UK online centres Feel less concerned I do not feel concerned about my levelsand after using the of qualifications, training or skills about skills, work n=75 100%internet and health 80% 60% I do not feel concerned I communicated as much about my work position as I would like to with friends n=51 40% Communicate 20% more 0% I communicated as much I do not feel concerned about as I would have liked my health with my family n=75 Feel more connected to local community I felt part of my local community "Yes" Before "Yes" After “Does the internet improve lives?” Freshminds April, 2009
    5. 5. But, 16m adults are not frequent and competent internet uesrs
    6. 6. Everyday use is exploding for many, creating a bigger divide Percentage UK population use of the internet Source: ONS up to Q3 2011
    7. 7. Digital can be for everyone• 82% of adults have ever been online (ONS)• 79% are regular internet users (BBC), meaning that 1 in 5 do not use the internet • 71% C2DE • 51% over 65 • 50% no qualifications 2012
    8. 8. UK online centres: 5,000 Community Partners
    9. 9. Not owned, managed or funded by usCentre search and free phone number search
    10. 10. No such thing as a typical centre.All centres do something else (and support digital skills).Most centre partners run outreach sessions in care homes,pubs, clubs, village halls, mosques, churches, socialhousing, et al
    11. 11. National + Local Campaigns
    12. 12. Volunteers
    13. 13. 1m people learning & getting online * UK online centres: April 2010 – July 2012
    14. 14. Click to watch video
    15. 15. Clive: One in a Million • Clive was made redundant at 56. He has now found work • One unemployed person costs the government £8,000 a year • 8% of 1m = 80,000 • 80,000 people @ £8,000 each = £640m a year£640m a year
    16. 16. Government Digital Strategy 6 November 2012 Digital by Default• “Central Government where possible must become a Digital Organisation. These days the best service organisations deliver online everything that can be delivered online … allows access to information and services at times and in ways convenient to the users rather than the providers.” Francis Maude
    17. 17. £1.7bn - £1.8bn a yearEstimate savings moving services offline to digital channelsGovernment Digital Strategy, 6 November 2012
    18. 18. 1000 people x 2 contacts saved a month = £133,800 a year Costs per Saving if contact (SOCITM shifted online research 2012)Face to face £8.62 £8.47Phone £2.83 £2.68Online £0.15
    19. 19. Welfare Reform• 12m people affected• Goal for 80% to interact online• Estimate that c. 6m people don’t have the skill level currently to be interact unaided• Role for Local Government, Housing Providers, community organisations and orgs like Online Centres Foundation to do something to help those 6m people
    20. 20. It matters to people
    21. 21. Digital + You• Make Barnet Digital -> a digital strategy drives digital inclusion• Drive digital inclusion for social reasons -> it will enable people to access online services when they need to
    22. 22. Wakefield District Housing• 80 volunteers (employees & tenants) have helped 640+ tenants to get online so far this year• Top 3 tiers of management use their iPads to support mobile/flexible working, moving towards paperless• New ‘responsive’ website for any internet-ready device, including mobile phones and games consoles
    23. 23. Peabody’s revenues teamwill deliver roadshowswith its Digivan.Roadshows will targetresidents affected,providing information andsupport.Digital Champions arebeing trained to offersupport with openingbank accounts onlineand searching for jobs.
    24. 24. 5.2 million households in the UK without internet access: Why?• MOTIVATION: 54% said they did not have a connection because they felt they didn’t need one• SKILLS: 22% cited a lack of internet skills• ACCESS: 15% reported equipment costs were too high; 14% said that the cost of connection was too high; < 1% reported a lack of broadband availability in their area as a reason Source: ONS “Internet Access Households & Individuals” 2012
    25. 25. Need action in each of these areas What can be done for free? - signposting, free online resources, volunteers What can be done with partners? - Local UK online centres, JCP, local employers What needs investment to make happen? - Staff to organise volunteers, computers in foyers and common areas, set up a ‘UK online centre’
    26. 26. Pledge today#1 Develop partnership with local UK online centres#2 Set up an online centres in YOUR organisation#3 Volunteers#4 Link to LearnMyWay or Centre Search on your websites#4 A area-wide campaign … Get Online Week in October 2013#5 Join things up: area-wide programme, start
    27. 27. Remember
    28. 28. It’s not about technology, it’s allabout people
    29. 29. Thank on twitterwww.ukonlinecentres.comwww.learnmyway.com