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Australian national digital inclusion summit 17 august 2011
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Australian national digital inclusion summit 17 august 2011

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A presentation prepared to support my Skype input into the Australian Digital Inclusion Summit 17 August 2011

A presentation prepared to support my Skype input into the Australian Digital Inclusion Summit 17 August 2011

Published in: Technology, Education

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  • http://www.ukonlinecentres.com/corporate/content/view/11/112/lang,en/
  • (for C2DEs) http://www.ukonlinecentres.com/corporate/content/view/11/112/lang,en/
  • Transcript

    • 1. Section Divider: Heading intro here. UK online centres: helping people benefit from the internet Helen Milner, 17 August 2011
    • 2. In the UK: the divide between the online and the offline is deepening Percentage population use of the internet Source: ONS 2010
    • 3. UK online centres users lives – before and after “ Does the internet improve lives?” Freshminds April, 2009 Communicate more Feel more connected to local community Feel less concerned about skills, work and health
    • 4. If all UK digitally excluded adults got online and made one digital contact each month, this would save the UK Government £900 million per year PwC & Martha Lane Fox www.raceonline.org/research October 2009
    • 5. Getting more people online Barriers remain the same in 2009 as in 2007 Freshminds & UK online centres: 2007 and 2009 Access: 38% Skills & Confidence: 20% Motivation: 34%
    • 6. UK online centres: the history
      • In 2000 concept of an internet access place on every street corner, always lived in education alongside skills agenda
      • Initially as a capital investment
        • ‘ Build it and they will come’
      • Also offered organisations to join as ‘branded’ centres with no funding just to be part of network
      • 2006 resurrected and the rebirth of digital inclusion, new close link to digital government
      • Works closely with government
      • 2009 supported appointed of UK Digital Champion
    • 7. Access: 3,800 active centres Not owned, managed or funded by us
      • 3800 community partners, covering 84% of England’s most deprived areas. Locations include:
      • Community centres
      • Social Housing, Sheltered Housing & Care Homes
      • Libraries
      • Job Centres & Job Clubs
      • Shops, pubs, farms
      • Surestart centres, schools
      • Mosques, churches, temples, church halls
      • Homeless shelters & Women’s Hostels
      • Post Offices
      • Citizens Advice Bureaux
      • Council Offices
    • 8. UK online centres: the national organisation
      • Government funded organisation leading, coordinating and supporting a national network
      • Provide:
        • Some grants to c. 1000 centres & outreach activity p.a.
        • National campaigns and support local events
        • A learning website for people new to the internet
        • Training and grants to train volunteers
        • National partnerships
    • 9. Half way to 1m new people online (between April 2010 and March 2013)
      • 500,000 new people got online and registered with UK online centres between April 2010 and July 2011
      • 82% of these people are socially excluded
      • There are 3,800 active centres
        • This is within a much bigger database of over 6,000 centres including all public libraries
    • 10. Online centre search and free phone number search (one database for UK)
    • 11. Motivation: For example, Get online week
      • Annual event for 4 years
      • 50,000 people got online in 2007- 2009
      • 90,000 got online in 2010
      • Mass publicity (newspapers, television, radio interviews, corp partner links, blogs, social media) – 2010 BBC partner trailers
      • Mass coordinated marketing packs – locally delivered
      • Local events – over 1500 events in 2010
    • 12. www.go-on.co.uk > Skills: our learning website
    • 13. UK Digital Champion
      • Martha Lane Fox appointed June 2009 and again by new Government in June 2010
      • Critical role in advising Government on digital issues – getting people online, driving digital Government, digital by default
      • Brings in big national partners and small local partners to deliver alongside each other
      • Driving campaigning and leading PR to get people online
      • Growing 100,000+ individuals to get people online as Digital Champions
    • 14. If I did it again, I would:
      • Realise the value of small, local, often voluntary and community organisations
        • the brand and online centre search has value
        • centres say they feel a sense of belonging to something bigger
      • Volunteers – toolkits, and recognition
      • Marketing – national PR with local toolkits and branded collateral
      • Network Coordinators – a good CRM with frequent friendly and knowledgeable contact
      • Collaborate at the national level on joint agendas
    • 15. Thank You [email_address] www.twitter.com/helenmilner www.ukonlinecentres.com www.slideshare.net/helenmilner