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74% of employed Americans surveyed believe it is easy to damage a brand’s reputation via sites such as Facebook, Twitter and YouTube.
1/3rd of employed respondents say they never consider what their boss would think before posting materials online.
61% of employees say that even if employers are monitoring their social networking profiles or activities, they won’t change what they are doing online.
54% of employees say a company policy won’t change how they behave online
Source Deloitte Ethics & Workplace Survey, 2009
Social Media Best Practices What Should I Know? • Corporate Guidelines• Personal vs. Corporate?• Employee & Customer Interaction• Damage Control • Etiquette• Guard Your Information
Protecting Your Image Best Practice No. 1:Establish CorporateGuidelines
IBM and Intel IBM and Intel each established guidelines for their employees who participate in social media. These market leaders were essentially saying, “have at it out there on blogs, social networks, Twitter, etc. But make sure you know the company’s expectations.” These guidelines represent a milestone in large enterprises’ comfort with social media. Source Hutch Carpenter - bhc3.wordpress.com/2008/12/
Monitor Your Brand Monitoring Tools: Social media provides a way to market yourself, your business, your products and services.Tools such as Brandwatch, TweetDeck and Socialmention help you monitor your brand.