The First 20,000 Years of Advertising

the first 20,000 years of advertising Just do it.

who am I?
http://adbroad.blogspot.com/

oldest working writer in advertising

what is advertising?
cavemen did it

what is advertising
cavemen did it

what is advertising
Shakespeare wrote jingles for his father’s glove shop

what is advertising
Shakespeare wrote jingles for his father’s glove shop
The gift is small, the will is all, Alexander Aspinall

what is advertising
1899 NW Ayer defined it: Keeping your name in print

posters predominated, limited to names of product, seller

companies sought finest artists of the day to do visuals Toulous Lautrec’s ads for Moulin Rouge now hang in Louvre

what is advertising
1904 Lord & Thomas ad agency changed definition to “salesmanship in print”

Kodak, John W. Hartman Center for Sales, Advertising & Marketing History Duke University

Lever Bros, 1918. John W. Hartman Center for Sales, Advertising & Marketing History Duke University

Pond’s, 1924, John W. Hartman Center for Sales, Advertising & Marketing History Duke University

Don Draper’s ad was brainstormed in the 20s 1928 Vintage Ad Browser

Marlboro was introduced as ladies’ cigarette “Mild as May” 1927 Vintage Ad Browser

In 1950s, after study linked smoking to cancer, Marlboro repositioned for men. 1957 Tobacco Documents

Leo Burnett sought icon perceived to be most masculine.

1957 Tobacco documents

1960’s

1970’s

http://adage.com/mediaworks/article?article_id=146104

160 million users worldwide 375,000 new users each day 90 million tweets posted each day 500 million users 75 million users

technology has changed but psychology hasn’t
the art of persuasion is alive and well. it’s just wearing new clothes.

what is advertising
engaging consumer to talk about brand

what is advertising
the best advertising doesn’t look like advertising

what is advertising
the best advertising doesn’t look like advertising
it offers value in return for consumer’s attention

utility https://www.myskystatus.com/

discounts

DIY creativity brandfictionfactory.com campaign created by Deep Focus for AMC

community

how nike chalkbot works

personal fulfillment

free stuff

self-improvement

it goes where advertising hasn’t before, creative in content

and strategy

for personal connection with consumers

and opportunities for earned media

what is advertising
a profession in need of your vision and talent

finding a job used to mean assembling spec ads on foamcore

and zipping them into a fake leather art case called your “book”

which you’d send around to agencies, one by one

and hope for a call

today’s advertising leaders are looking to your generation for brilliance

to light the way in a world that some still don’t understand where’s my jetpack

leanmeanfightingmachine.com

for moral support along the way,
@AdBroad
Helen Klein Ross
helenkleinross.com

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The First 20,000 Years of Advertising

by Helen Klein Ross on Oct 04, 2010

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The First 20,000 Years of Advertising — Presentation Transcript